The latest marketing trends from LinkedIn Marketing Solutions

1. #inTC15

2. ​Russell Glass
Head of Product, LinkedIn Marketing Solutions
Photo

3. Great Progress Brings
Great Expectations

4. Today’s Reality

5. Target Customer

6. (Massive) Missed Opportunity

8. 95%LEAVE WITHOUT CONVERTING

9. 95%LEAVE WITHOUT CONVERTING
20%OPEN EMAIL

10. 1%
Success Rate

11. The Crux of the Problem:
Relevance at Scale

14. Bob Dylan
“The Times They Are a Changin”

15. Five Trends Putting Wind in Our Sails
FIVE TRENDS

16. Relevance in Mobile Becomes Reality
TREND ONE

17. 50% of unique visiting
members are mobile visitors

18. Brands Leverage Data to be Relevant
With Better Content and Experiences
TREND TWO

19. “Hello, Mr. Glass. We recognize
you by your phone number. Are
you calling about your flight
tomorrow?”

20. Technology is Unlocking a Vast
Nurturing Opportunity
TREND THREE

21. Target Customer
Relevance Marketing

22. We’re Getting Better at Predicting
Success
TREND FOUR

25. The Fusion of Advertising & Marketing
Technology
TREND FIVE

26. Marketing Automation
Ad Technology
Relevance Marketing
Scale
Personalization

29. Our Audience

30. = Over 364 million members in over 200 countries and territories.

31. Publishing
Platform

32. Publishing
Platform
1M
Posts
10K
Posts/Day

33. Be The Most Effective Platform For
Marketers to Engage With Professionals

35. Be Relevant Early

37. Be Relevant On and Off Desktop

39. Be Relevant to Known and Anonymous
Audiences, Wherever They Travel Online

41. WEEK 1 MESSAGE WEEK 2 MESSAGE WEEK 3 MESSAGE

42. Measure Your Relevance

45. Target Customer
Relevance Marketing

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