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5 Ways to Kick Ass and Take Names 
on LinkedIn (Literally!) 
- 
Viveka von Rosen 
@LinkedInExpert 
LinkedIntoBusiness.com ...
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
What is a Lead? 
A lead is someone who you find - or attract - 
in a company, business, industry or 
organization that has...
Strategies We’ll Cover 
1. Branding & Keyword Strategies 
2. Search Strategies 
3. Connecting Strategy 
4. Engagement Stra...
Create a unified brand! 
Branding 
• Personal Profile 
• Group 
• Company Page 
LinkedIntoBusiness.com Viveka von Rosen @L...
Keywords 
Like Google, your profile must be optimized if you want to be found 
by prospects 
 Find keywords in your conne...
Add New Keywords to: 
CONTENT: 
• Experience Description (1000) 
• Summary Section (2000) 
• Interests (1000) 
• Company &...
Do (At Least)These 3 Things! 
① Make sure your branding is cohesive 
② Make a keyword list 
③ Add keywords to Interests 
L...
Advanced Search 
 Advanced Search 
 Saved Search 
 Boolean Search 
 Sales Navigator 
LinkedIntoBusiness.com Viveka von...
Advanced Search 
 Advanced Search 
 Saved Search 
 Sales Navigator 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInEx...
Boolean Search 
+ keeps the words together 
OR when either will do 
AND when you are clarifying an audience, industry or n...
Do (At Least)These 2 Things! 
 Try a Boolean search 
 Save your search 
LinkedIntoBusiness.com Viveka von Rosen @LinkedI...
Connecting Strategy 
LinkedIn Connected CRM 
– Tag 
– Take Notes 
– Set Reminders 
LinkedIntoBusiness.com Viveka von Rosen...
Tag Your Connections 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Keep Notes 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Set Reminders (and Follow Up) 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
 Messages 
 Introductions 
 InMail 
Advanced Engagement 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Messages 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Introductions 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
InMail 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
Do (At Least)These 3 Things! 
 Tag your TOP prospects 
 Set reminders to follow up with HOT prospects 
 Ask for an Intr...
Top of Mind Awareness 
 Publisher 
 Update Strategy 
 Targeted & Sponsored Updates 
 Ads 
LinkedIntoBusiness.com Vivek...
Publisher 
What are the 6 key elements of a good Published 
post: 
• A catchy title 
• Attractive images (and video if you...
Update Strategy 
 Mentions 
 Links 
 Images 
 Calendar 
 Scheduler 
 1-2 times a day 
 80/20 rule 
LinkedIntoBusine...
Targeted VS Sponsored 
 Company Updates ONLY 
 Targeted (FREE) 100 of your 
followers 
 Sponsored (PAID) grow your 
fol...
Ads 
Bizo? 
Super Targeting! 
LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
FreeTrainingWith.me
B2BLinkedInTraining.com/Discount 
Today Only 
(Ok – for a week)
Wrapping Up 
Do this: 
 Make a list of hot prospects 
 Do your research 
 Find them on LinkedIn (remember Who’s 
Viewed...
Linked into Business: 
www.facebook.com/LinkedInExpertTraining 
www.twitter.com/linkedinexpert 
www.linkedin.com/in/linked...
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Final LinkedIn Presentation for TBBA Cruise

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Final LinkedIn Presentation for TBBA Cruise

  1. 1. 5 Ways to Kick Ass and Take Names on LinkedIn (Literally!) - Viveka von Rosen @LinkedInExpert LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  2. 2. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  3. 3. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  4. 4. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  5. 5. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  6. 6. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  7. 7. What is a Lead? A lead is someone who you find - or attract - in a company, business, industry or organization that has a need for your product or service, knows about your product or service and the desire and ability to purchase it. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  8. 8. Strategies We’ll Cover 1. Branding & Keyword Strategies 2. Search Strategies 3. Connecting Strategy 4. Engagement Strategy 5. Top of Mind Awareness LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  9. 9. Create a unified brand! Branding • Personal Profile • Group • Company Page LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  10. 10. Keywords Like Google, your profile must be optimized if you want to be found by prospects  Find keywords in your connections’ Skills section  Use the new Keyword tool (Premium)  Use your existing keywords LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  11. 11. Add New Keywords to: CONTENT: • Experience Description (1000) • Summary Section (2000) • Interests (1000) • Company & Group Description • (New keyword tool – LSI) Ninja Trick: Make sure your name, your location and your competition are keywords you use. LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  12. 12. Do (At Least)These 3 Things! ① Make sure your branding is cohesive ② Make a keyword list ③ Add keywords to Interests LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  13. 13. Advanced Search  Advanced Search  Saved Search  Boolean Search  Sales Navigator LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  14. 14. Advanced Search  Advanced Search  Saved Search  Sales Navigator LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  15. 15. Boolean Search + keeps the words together OR when either will do AND when you are clarifying an audience, industry or niche NOT to ignore an audience LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  16. 16. Do (At Least)These 2 Things!  Try a Boolean search  Save your search LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  17. 17. Connecting Strategy LinkedIn Connected CRM – Tag – Take Notes – Set Reminders LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  18. 18. Tag Your Connections LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  19. 19. Keep Notes LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  20. 20. Set Reminders (and Follow Up) LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  21. 21.  Messages  Introductions  InMail Advanced Engagement LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  22. 22. Messages LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  23. 23. Introductions LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  24. 24. InMail LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  25. 25. Do (At Least)These 3 Things!  Tag your TOP prospects  Set reminders to follow up with HOT prospects  Ask for an Introduction LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  26. 26. Top of Mind Awareness  Publisher  Update Strategy  Targeted & Sponsored Updates  Ads LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert © Linked Into Business, LLC 2007-2013
  27. 27. Publisher What are the 6 key elements of a good Published post: • A catchy title • Attractive images (and video if you have it!) • Brief but engaging content (300 – 600 words) • Keywords • Good marketing/sharing strategy for your post • Luck Ninja Trick: Channel AND Keywords! LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  28. 28. Update Strategy  Mentions  Links  Images  Calendar  Scheduler  1-2 times a day  80/20 rule LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert © Linked Into Business, LLC 2007-2013
  29. 29. Targeted VS Sponsored  Company Updates ONLY  Targeted (FREE) 100 of your followers  Sponsored (PAID) grow your followers LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  30. 30. Ads Bizo? Super Targeting! LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  31. 31. FreeTrainingWith.me
  32. 32. B2BLinkedInTraining.com/Discount Today Only (Ok – for a week)
  33. 33. Wrapping Up Do this:  Make a list of hot prospects  Do your research  Find them on LinkedIn (remember Who’s Viewed?)  Reach out to them OR  Ask for an Introduction  Reference your research  Pop them into your CRM LinkedIntoBusiness.com Viveka von Rosen @LinkedInExpert
  34. 34. Linked into Business: www.facebook.com/LinkedInExpertTraining www.twitter.com/linkedinexpert www.linkedin.com/in/linkedinexpert www.amazon.com/author/linkedinexpert 279-1710 LinkedIntoBusiness.com Your LinkedIn Business Resource www.facebook.com/LinkedInExpertTraining www.twitter.com/linkedinexpert www.linkedin.com/in/linkedinexpert www.amazon.com/author/linkedinexpert 970 279-1710 LinkedIntoBusiness.com

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