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Gwyneth Paltrow: "When you have an e-commerce business, no press is bad press"

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Gwyneth Paltrow visits LinkedIn Studios in New York to talk to executive editor Daniel Roth about her decision to step in to the startup world and launch her new business.

Click here to read the full post: https://www.linkedin.com/pulse/i-walked-away-from-career-where-people-kissed-my-ass-couldnt-paltrow

"The decision I made in 2008 to start what would become the goop.com that exists today was perhaps a rogue one, and perhaps not that well thought out. I had a perfectly good day job at the time and though I could not have anticipated what goop would become, I was thoughtful what it might be one day, and I formatted it accordingly. I had, for many years, been the friend who was called at all hours for instructions on how to cook a date meal, what restaurant was new and noteworthy in NYC, the must-sees for a first trip to Paris that was only 48 hours in duration. It seemed logical to me at the time that having been an aggregator of what I thought was good information, a curator of sorts for my friends and family, that I would open it up to the wider world. The reaction was quite extraordinary. I suddenly and stunningly had tens of thousands of subscribers who were super engaged, and seemingly as many members of the press and public completely dumbfounded as to why I would ever do something like this. There was a multiple page article in the New York Times examining my decision, which seemed an unjustifiably disproportionate response to a little homespun blog I hoped would be laying the foundation for something real someday.

"I believe it was David Bowie who once said, “Never be the first person to do something, be the second” — sound advice, which I hadn’t heard at the time. Not that I was the first to dream of creating a lifestyle brand. And I’m not sure it’s even empirically true, but I was credited with being the first actress of my stature to, well, become a founder, an entrepreneur. At least in the digital space, I suppose I was the first. The outcry that was heard still reverberates to this day, and I experience it in different ways, most pointedly in how some of the other women who have followed suit and I are often pitted against each other in a bizarre imaginary triangulation that none of us feel and which the media, continuously licking its chops, prays has veracity.

"There have been many weird obstacles as I’ve navigated this world as a woman previously very well known for doing something else, and sometimes that fame from my last life gives this start-up founder a set of unique issues. I have never really minded what erroneous tidbits are written about me (well, that’s not strictly true; I minded a lot in the 90’s, but now I’m too old to care if the tabloids think I don’t eat French fries or If I slept with someone I wouldn’t touch with a 10 foot pole), but now there are far weightier consequences."

Publié dans : Business
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