LinkedIn Senior Editor, Chip Cutter talks with John Taft, CEO at RBC Wealth Management, about his upcoming new book, A Force for Good.
In the seven years since the world was plunged into chaos by the financial crisis of 2008–09, I have travelled extensively across the country, trying to convince anyone who will listen that there is no more important undertaking than to help build the foundation for what I call “Enlightened Finance.” Finance in the service of society. Finance based on the core premise of stewardship. Finance as a means to greater ends, namely, making the world a better place.
Along the way, I’ve run into many people – both within the financial services industry and outside of it – who believe as I do that finance can serve a higher purpose in society. Some, like me, are or have been executives operating financial services firms. Others served as regulators. Still others come from academia and politics.
Because I believe so fiercly that finance has been, and can be again, a “force for good” in society, I asked several of these like-minded individuals to join me in writing a book that I hope will serve as a catalyst for change in our industry.
The central idea of this book – A Force for Good: How Enlightened Finance Can Restore Faith in Capitalism – is that the financial services system has an opportunity to move past the damage of the past several years and become, in fact, an agent of positive social change. To stand for “goodness” rather than “badness” (as Judge Smails, of the cult movie classic Caddyshack, would say). To forge what the Economist’s Matthew Bishop terms “the road from ruin” and to walk the path back to respectability. To crawl out from underneath an increasingly suffocating pile of recent regulation and rule making and to contribute to constructive change.
So what needs to happen in order for finance to become a force for good in the world? The answer is threefold: First, the financial industry must stop contributing to the extreme volatility in markets that periodically destabilizes the world economy. Next, financial market participants must foster and engage in a conversation about what outcomes society wants and needs from its economic system. Finally, we must work to align the financial system with its proper role and function in society. A good way to approach that task, I think, is by answering the questions asked by Mark Carney, Governor of the Bank of England: “Who does finance serve? Itself? The real economy? And to whom is the financier responsible? Herself? His business? Their system?”