Shaping Your Internal Hiring Recruitment Strategy

1. Shaping your Internal Hiring Strategy Live Webcast

2. Introduction

3. • Market insights • Building and identifying your target market • How to engage with this audience • Using tools to recruit • Q&A What we’ll cover in the next hour ©2014 LinkedIn Corporation. All Rights Reserved.

4. Market insights

5. ©2014 LinkedIn Corporation. All Rights Reserved. Market Insights | Current Recruitment Consultants 67K Current Recruitment Consultants in Europe working for staffing companies Previous positionTop current skills HR/ Sales function Staffing industry Other HR Sales Customer Service PR/ Com/ Marketing & Who are these members?

7. 775K 371K ©2014 LinkedIn Corporation. All Rights Reserved. Market Insights | Potential Recruitment Consultants 775K Potential Recruitment Consultants in Europe 39K Any position in Staffing industry (between 1 & 4 years experience) HR or Sales function (between 1 & 4 years experience) HR, Sales, Customer Service or PR/ Com/ Marketing skills (between 1 & 4 years experience) x20

9. ©2014 LinkedIn Corporation. All Rights Reserved. Market Insights | Interactions with Staffing Potential Recruitment Consultants in Europe775K Potential Recruitment Consultants in Europe need to be educated about opportunities in Staffing To interact* with companies in the staffing industry Current Recruitment Consultants in Europe Potential Recruitment Consultants candidates Are… The Average Europe member Follow Visit View Jobs *Based on last 6 months activity on LinkedIn

10. Market Insights | Employee Value Proposition 30% 40% 36% 43% 47% 40% 42% 42% 47% 52% Strong employee development Having a good relationship with your colleagues Strong career path Good work/life balance Challenging Work Potential Recruitment Consultants Current Recruitment Consultants ©2014 LinkedIn Corporation. All Rights Reserved. *Source: In Q3 2013, we surveyed LinkedIn members to identify they key attributes that professional want when considering a job opportunity. Sample size: 70,000+ members in Europe Highlight challenging work and work/life balance, but also the strong career path they could make in your company when reaching out to potential Recruitment Consultants candidates What is important to candidates when considering a job?*

11. Market Insights | Summary 1. Boost your potential pool of talent by 20x by expanding your search outside of the staffing industry 2. There is a pool of 775K potential Recruitment Consultants candidates in Europe 3. Candidates are more likely to interact with staffing companies than the average European member, but less than current Recruitment Consultants so you will need to shape the perception around the staffing industry 4. Highlight challenging work, work/life balance and the strong career path they could make in your company when reaching out to potential Recruitment Consultants candidates LinkedIn Confidential ©2013 All Rights Reserved

12. Building and identifying your target market

13. Goal To identify similarities in your top performers in education, skillsets, groups and more to help you engage and recruit the best recruitment consultants in the market. Target Market | Research top performers ©2014 LinkedIn Corporation. All Rights Reserved.

17. Target Market | Find the common trends Use the top filters that appear to assess the experience of your best performers and use this information to engage and recruit new talent. ©2014 LinkedIn Corporation. All Rights Reserved.

19. Target Market | Top Tips 1. Research your top performers and organise into talent pools 2. Leverage your own data to identify trends for success 3. Think of other industries and roles that demonstrate the same attributes, skills and motivations ©2014 LinkedIn Corporation. All Rights Reserved.

20. How to engage with this audience

22. Join the team that is transforming the future. We are passionate about what we do. Jobs at Ariel Hsiao Amazon ABOUT Watch the video for a peek into the fast-paced world at our headquarters. Every day, our employees are working on exciting projects that make a real difference for our customers. Plus, we’re really excited to show off our newly remodeled office space! Check out the links below for more about us: Our Career Site ► xyzCo 494794 followers xyzCo xyzCo Manager Todd Logan VP of Finance Emily Meinhardt Account Executive Hillary Carroll Manager of Operations Manager Manager Manager Director of Human Resources Director of Human Resources Senior Manager Senior Manager Careers 71% of members are interested in updates on job opportunities from companies they follow 83% follow 6 or fewer companies Engage | Importance of Company Followers They are your biggest fans, brand evangelists, and potential future hires!

23. Engage | Talent Updates  Post updates to the feed of people who follow your company, right from Recruiter  Focus on the right talent with powerful targeting  Instantly build relationships with interested prospects  Surface candidates that are ready make a move  Capture warm leads in your pipeline ©2014 LinkedIn Corporation. All Rights Reserved.

24. Engage | Powerful targeting • Company size • Industry • Function • Seniority • Geography • Current Employee/ non-Employees Updates will be seen by company followers Posting an Update ©2014 LinkedIn Corporation. All Rights Reserved.

25. Engage | Content strategy Generate Awareness of Company and Hiring Build a Community of Target Candidates Promote News or Upcoming Events Establish Thought Leadership Build Reputation as an Employer of Choice Ways to build relationships with target talent Member News Feed ©2014 LinkedIn Corporation. All Rights Reserved.

27. 27 300M+ (+2 every sec) Sponsored Updates reach the entire LinkedIn network LinkedIn Member Population Company Updates only reach your pool of followers Engage | Amplify with Sponsored Updates ©2014 LinkedIn Corporation. All Rights Reserved.

28. Generates results  0.50% average engagement rates  18% higher lift in purchase intent than display1 Drives conversations  Better storytelling through content  Dialogue not monologue Reaches across all devices  Seamlessly reach your audience across desktop, phone, and tablet  Maximize word-of-mouth with social sharing 1 IPG Media Lab and Sharethrough Native Advertising Effectiveness Study Engage | Measuring success ©2014 LinkedIn Corporation. All Rights Reserved.

29. Engage | Your 5 next steps 1. Manage candidate relationships based on how active or passive they are. 2. Build and leverage your follower base. 3. Utilise content to build relationships with the right target audience. 4. Amplify your message with sponsored updates. 5. Measure the success of your results. ©2014 LinkedIn Corporation. All Rights Reserved.

32. Recruit | Target search for passive talent Sales OR ("Quota Driven" OR "Gym Membership Sales" OR "Customer Services" OR "Banking Advisor" OR "Mortgage Advisor" OR Broker OR "Sales Advisor" OR "Business to business sales" OR "call centre" OR "Advertising Sales" OR "Estate Agent" OR "Travel Agent" OR "Solar panel sales" OR "Window sales" OR "Car Sales" OR "Pharmaceutical Sales" OR "Field Sales" OR "Field agents" OR Hospitality OR "Charity fundraiser" OR "Mobile Phone Sales" OR Telesales OR "Financial Services" OR "Holiday Rep" OR "Branch Manager" OR "Account Manager" OR "Business Development“ OR “Inside Sales” OR “Hitting Targets”) NOT (“Recruitment Consultant” OR “Talent Acquisition” OR “Talent Advisor”) ©2014 LinkedIn Corporation. All Rights Reserved.

33. (unemployed OR “currently seeking” OR “currently looking” OR “looking for work” OR “off assignment” OR “between jobs” OR “actively looking” OR “seeking work” OR “new opportunity”) NOT (recruiter OR recruitment OR recruiting) AND skillset Search Alert me! ©2014 LinkedIn Corporation. All Rights Reserved. Recruit | Active keyword search

37.  Target Market– do your research, leverage your own data and think outside the box  Engage - Post updates, build relationships, capture warm leads and even amplify your content / reach with sponsored updates  Recruit – leverage your own data and insights to target candidates with laser precision using Boolean, Filters and Jobs ©2014 LinkedIn Corporation. All Rights Reserved. Summary | Target, Engage, Recruit

38. Questions? 38

39. Keep an eye out for an invitation to our Content Marketing Masterclass webcast coming up on 12 June 2014. Thanks for attending | Shaping Your Internal Hiring Strategy

Shaping Your Internal Hiring Recruitment Strategy

Shaping Your Internal Hiring Recruitment Strategy

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