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Welkom 
Bij 
17 September 2014
Agenda 
LinkedIn Update 
Strategie 2015: Build.Engage.Recruit Pauze 
Maarten Fekkers, NSPYRE 
Afsluiting en Borrel Ver...
Ranking the Stars.. ;-) 
Most Popular 
Most Endorsed 
Earliest Adopter 
Most Connected 
Maarten 
Fekkers 
Jan 
Jeroen van ...
Waarom? 
The professional profile of record 
Connect all of the world's professionals 
Identiteit 
Netwerken 
Kennis 
The ...
The professional profile of record 
Identiteit
Connect all of the world’s professionals 
Netwerken
Groups 
SlideShare 
Influencers 
Pulse 
The definitive professional publishing platform 
Kennis
Waarom voor Klanten? 
Hire 
Power half of all hires 
Market 
The most effective way for marketers to engage professionals ...
Connecting talent with opportunity at massive scale
Create economic opportunity for every member of the global workforce 
Our vision
Global 
3M+ 
INDONESIA 
2M+ 
PHILIPPINES 
1M+ 
MALAYSIA 
1M+ 
SINGAPORE 
1M+ 
SAUDI ARABIA 
18M+ 
BRAZIL 
100M+ 
UNITED ST...
THE WORLD IS CHANGING FAST… 
Candidates 
More Connectivity 
More Choice 
More Channels 
1980’s 
1990’s 
2000’s 
2010’s 
Fi...
SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 
57% 
of the decision to ‘buy’ is now made before any commerc...
are passive and not looking to move 
80% 
60% 
of them are open to opportunity!!
THE BEST RECRUITERS ACT LIKE MARKETERS 
SOCIAL MEDIA KEEPS THE CONVERSATION GOING 
1 
…BECAUSE YOU NEED TO NURTURE YOUR AU...
CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS 
? 
? 
? 
? 
? 
? 
? 
? 
? 
What good is a post on Facebook if you have no fri...
3 STAPPEN STRATEGIE 
YOUR FOLLOWERS & YOUR BRAND 
NURTURE YOUR TARGET AUDIENCES 
DO WHAT YOU DO BEST 
BUILD 
ENGAGE 
RECRU...
RECRUIT 
RELEVANT JOBS 
RECRUITER 
ENGAGE 
CONTENT UPDATES 
CAREER PAGES 
BUILD 
TARGETED MEDIA 
EMPLOYEE ADS
Stap 1 
RECRUIT 
ENGAGE 
BUILD
ACCELERATE FOLLOWER GROWTH 
Reach out to potential candidates and convert them into followers 
BUILD 
TARGETED CAMPAIGNS 
...
LEVERAGE YOUR EMPLOYEES 
BUILD 
EMPLOYEE PROFILE ADS 
of page views are members looking at members 
76%
Stap 2 
RECRUIT 
ENGAGE 
BUILD
IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGING 
ENGAGE 
Page visitors see the content that is relevant to them 
...
KEEP YOUR FOLLOWERS UP TO DATE 
Ensure you are always top of mind 
Relevant content Encourages likes & shares 
ENGAGE 
CON...
ACCELERATE YOUR ENGAGEMENT REACH 
uplift in click through rates for updates 
25% 
Reach a wider audience before you even h...
Stap 3 
RECRUIT 
ENGAGE 
BUILD
PROMOTE YOUR JOBS TO THE BEST CANDIDATES 
RECRUIT 
RELEVANT JOB POSTS 
Only the most suitable candidates will see your job...
PROACTIVELY SOURCE CANDIDATES 
RECRUIT 
RECRUITER 
Increased access to the network 
Reach out using InMail 
Workflow and 
...
Followers 
Time 
BUILD, ENGAGE AND RECRUIT FOR SUCCESS 
RELEVANT JOBS 
CAREER PAGES 
TARGETED MEDIA 
EMPLOYEE ADS 
RECRUIT...
NSPYRE RECRUITMENT 
tbv Linkedin
OVER NSPYRE 
•600 medewerkers 
•Kantoren in Zwolle, Utrecht en Eindhoven en één in Roemenië 
•Industriële en High Tech aut...
RECRUITMENT 
•Drie recruiters, elk verantwoordelijk voor een specifieke set business units/doelgroepen 
•+/- 100 nieuwe hi...
INTEGRALE AANPAK WERVING 
Nspyre 
Post & Pray 
Employer Branding 
Community building 
Referral 
Directe benadering 
Online...
Nspyre 
Post & Pray 
Employer Branding 
Community building 
Referral 
Directe benadering 
Online Marketing 
INVULLING LINK...
PRODUCTEN 
Notulen Directieoverleg 2013 
42 
•Work with us banner 
•Recruiter seats 
•21 Jobslots 
•Career Gold page
RESULTATEN SEPT-JULI 
Hired 
43 Traceable Impacted Hires 
61 Total Hires
TWEE CONCRETE TOEPASSINGEN 
•Database Tracking 
–Oude sollicitaties vanuit ATS in Linkedin 
–Dynamische database 
–Hireing...
Bedankt!
http://bringinyourparents.linkedin.com/
Een succesvolle recruitment strategie voor 2015
Een succesvolle recruitment strategie voor 2015
Een succesvolle recruitment strategie voor 2015
Een succesvolle recruitment strategie voor 2015
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Een succesvolle recruitment strategie voor 2015

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Tips & tricks voor een succesvolle recruitment strategie. Maarten Fekkers, Corporate Recruitment Manager bij Nspyre, deelt hoe LinkedIn onderdeel van hun recruitment strategie is.

Waarmee kunt u nu al aan de slag? Welke zaken moeten daarbij op orde zijn om het beste talent aan te trekken?

Publié dans : Recrutement & RH

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Een succesvolle recruitment strategie voor 2015

  1. 1. Welkom Bij 17 September 2014
  2. 2. Agenda LinkedIn Update Strategie 2015: Build.Engage.Recruit Pauze Maarten Fekkers, NSPYRE Afsluiting en Borrel Verzoeknummers?
  3. 3. Ranking the Stars.. ;-) Most Popular Most Endorsed Earliest Adopter Most Connected Maarten Fekkers Jan Jeroen van Meerveld Shaunny Veldhuis Amit Biswas
  4. 4. Waarom? The professional profile of record Connect all of the world's professionals Identiteit Netwerken Kennis The definitive professional publishing platform
  5. 5. The professional profile of record Identiteit
  6. 6. Connect all of the world’s professionals Netwerken
  7. 7. Groups SlideShare Influencers Pulse The definitive professional publishing platform Kennis
  8. 8. Waarom voor Klanten? Hire Power half of all hires Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity
  9. 9. Connecting talent with opportunity at massive scale
  10. 10. Create economic opportunity for every member of the global workforce Our vision
  11. 11. Global 3M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 18M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 6M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 16M+ UNITED KINGDOM 8M+ FRANCE 7M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 6M+ SPAIN 313M+ Members worldwide +2 New members per second 5M+ CHINA
  12. 12. THE WORLD IS CHANGING FAST… Candidates More Connectivity More Choice More Channels 1980’s 1990’s 2000’s 2010’s Filing Cabinet Recruiters Offline Database Job Channels Social Media
  13. 13. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any commercial contact with your business
  14. 14. are passive and not looking to move 80% 60% of them are open to opportunity!!
  15. 15. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
  16. 16. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Followers are more likely to recommend your business 2.5 x 95% Followers are 95% more likely to respond to an InMail of members are interested in job opportunities from companies they are following 79%
  17. 17. 3 STAPPEN STRATEGIE YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES DO WHAT YOU DO BEST BUILD ENGAGE RECRUIT
  18. 18. RECRUIT RELEVANT JOBS RECRUITER ENGAGE CONTENT UPDATES CAREER PAGES BUILD TARGETED MEDIA EMPLOYEE ADS
  19. 19. Stap 1 RECRUIT ENGAGE BUILD
  20. 20. ACCELERATE FOLLOWER GROWTH Reach out to potential candidates and convert them into followers BUILD TARGETED CAMPAIGNS 300% Follower base increase - Symphony Teleca
  21. 21. LEVERAGE YOUR EMPLOYEES BUILD EMPLOYEE PROFILE ADS of page views are members looking at members 76%
  22. 22. Stap 2 RECRUIT ENGAGE BUILD
  23. 23. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGING ENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S
  24. 24. KEEP YOUR FOLLOWERS UP TO DATE Ensure you are always top of mind Relevant content Encourages likes & shares ENGAGE CONTENT UPDATES
  25. 25. ACCELERATE YOUR ENGAGEMENT REACH uplift in click through rates for updates 25% Reach a wider audience before you even have them as followers ENGAGE SPONSORED UPDATES
  26. 26. Stap 3 RECRUIT ENGAGE BUILD
  27. 27. PROMOTE YOUR JOBS TO THE BEST CANDIDATES RECRUIT RELEVANT JOB POSTS Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following 79%
  28. 28. PROACTIVELY SOURCE CANDIDATES RECRUIT RECRUITER Increased access to the network Reach out using InMail Workflow and Collaboration tools 95% Followers are 95% more likely to respond to an InMail
  29. 29. Followers Time BUILD, ENGAGE AND RECRUIT FOR SUCCESS RELEVANT JOBS CAREER PAGES TARGETED MEDIA EMPLOYEE ADS RECRUITER CONTENT UPDATES BUILD ENGAGE RECRUIT
  30. 30. NSPYRE RECRUITMENT tbv Linkedin
  31. 31. OVER NSPYRE •600 medewerkers •Kantoren in Zwolle, Utrecht en Eindhoven en één in Roemenië •Industriële en High Tech automatisering en sinds 1 aug ook Mechatronica Notulen Directieoverleg 2013 37
  32. 32. RECRUITMENT •Drie recruiters, elk verantwoordelijk voor een specifieke set business units/doelgroepen •+/- 100 nieuwe hires per jaar. •Alle profielen zijn schaars; van Software Developers tot Big Data specialisten en van Smart Improvement Consultants tot PLC/Scada Engineers •Recruitment doet geen selectie gesprekken •Pro Actief recruitment proces. •Rapportagelijn direct aan C-level •Continue werving (geen time to hire) •CPH: minder dan 3k Notulen Directieoverleg 2013 39
  33. 33. INTEGRALE AANPAK WERVING Nspyre Post & Pray Employer Branding Community building Referral Directe benadering Online Marketing
  34. 34. Nspyre Post & Pray Employer Branding Community building Referral Directe benadering Online Marketing INVULLING LINKEDIN •Vacature slots •Work with us banner •Company page/ Career page •Content van homepage •Veel contact met geselecteerde groepen/projects •Content driven •Talent Pipeline •Eerste selectie via Linkedin •Koud contact leggen •Via linkedin referrals zoeken
  35. 35. PRODUCTEN Notulen Directieoverleg 2013 42 •Work with us banner •Recruiter seats •21 Jobslots •Career Gold page
  36. 36. RESULTATEN SEPT-JULI Hired 43 Traceable Impacted Hires 61 Total Hires
  37. 37. TWEE CONCRETE TOEPASSINGEN •Database Tracking –Oude sollicitaties vanuit ATS in Linkedin –Dynamische database –Hireing keuzes later nog eens bekijken en conclusies uit halen •Technology Tuesday –Kandidaten benaderen via Linkedin voor een inhoudelijke sessie over techniek gebruikt bij Nspyre –Van en door Nspyre collega’s –Database en relaties opbouwen via content/events
  38. 38. Bedankt!
  39. 39. http://bringinyourparents.linkedin.com/

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