Overview of why nonprofits should consider creating a LinkedIn Group and how to make it successful

1. LinkedIn Nonprofit Groups
Think about creating a group for your organization: Groups serve as the home for
community building on LinkedIn, where individuals exchange best practices, explore
new concepts, and establish new relationships around a central theme. In order for
them to thrive, Groups usually need a dedicated manager. Organizations with central
volunteer or alumni communities often use this tool to help manage their networks.
Why create a group
1. Inspire a conversation
Through group discussions,
members engage more deeply
and some become advocates.
2. Connect your community
Once members of the same
group, your supporters connect
with one another, increasing the
strength and numbers of their
ties to you.
How to make it successful
1. Set a tone for your group members
Choose language and content that communicates your organization’s personality.
2. Share relevant content in an engaging way
What would you click or comment on? Make sure that the content you’re allowing into your
group is evocative, inspirational, education – engaging.
3. Don’t be the only vocalist; build up advocates
Encourage your most active group members to start discussions and support new
members. Equip these members with the information and enthusiasm to spread your
message to other groups and forums.
4. Invite and welcome your community
Welcome members automatically and bring members back to the gropu for more
information by writing weekly emails from the group.
5. Manage – Manage – Manage
Successful groups require an active manager curating content and facilitating conversation.
Only create a group if you have the time to manage it.
Learn more about Company pages and join the next webinar at
http://www.nonprofits.linkedin.com