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Welcome Talent Sweden (English)

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Welcome Talent Sweden (English)

  1. 1. Get started with Welcome Talent
  2. 2. What is LinkedIn?
  3. 3. The social platform for the professional you Other social networks are for your personal life LinkedIn is for your professional life
  4. 4. Welcome Talent Companies looking for foreign talent Become searchable – make all your past experience count Use your network
  5. 5. You can launch your career using LinkedIn Get hiredBuild your profile
  6. 6. Build your professional profile Get noticed by your future boss and recruiters
  7. 7. Company recruiters use LinkedIn So should you Source: Jobvite Recruiter Nation Survey, 2015 9 10out of
  8. 8. Who would you hire?
  9. 9. Become searchable 9
  10. 10. Here’s how you can get recruiters’ attention 1. Photo 2. Headline 3. Summary 4. Experience 5. Skills of hiring managers look at profiles to learn about candidate 75% Source: LinkedIn Job Search Guide, 2016 5 must-have profile sections
  11. 11. 1 Photo: where you make your first impression 21X Profiles with photos get 21X more views on average The shot should be: ✓ You alone ✓ From shoulders up, smiling ✓ With a neutral background No fancy photographer needed
  12. 12. 2 Headline: Who you are as a professional Your headline follows you where ever you go at LinkedIn. The shot should be: ✓ Who do you help or what problem do you solve? ✓ Add personality ✓ Stand out and prove what makes you different Director of project management.
  13. 13. 3 Summary: Tell your professional story The shot should be: ✓ Add your current location ✓ Write in first person ✓ Keywords ✓ Tell people where you are going and what makes you, you professionally ✓ Be short and clear Summary I am a driven tach professional currently looking for my next opportunity in Stockholm.
  14. 14. 4 Experience: show what you’ve achieved 36X Profiles with two or more positions are up to 36X more likely to be found by recruiters ✓ One sentence about the company ✓ Two sentences about your role ✓ Tree sentences about what you accomplished and contributed with
  15. 15. 5 Skills: raise your ranking in recruiter searches 5+If you list 5 or more skills, you’ll get up to 17X more profile views ✓ Speak Mandarin? ✓ Know JAVA programming? Add top skills you’ve learned in or outside of school
  16. 16. 41% + Education Volunteer Experience: of hiring managers consider volunteer experience equally as valuable as paid work experience + 10X Members who list a school get 10X more views on average
  17. 17. Go back - SIMPLIFY
  18. 18. Get hired Explore careers & contact people who can help you land that job
  19. 19. Getting a referral is still the best way to find a job of jobs get filled through employee referrals85% Source: The Adler Group, LinkedIn’s 2017 Global Recruiting Trends report #1 The top way companies recruit is through employees referring people they know
  20. 20. 4,000,000 1,100,000 5001st degree 3rd degree 2nd degree Each connection matters
  21. 21. Learn what’s out there by browsing job descriptions A treasure trove of information The work you’ll be doing Company culture A foot in the door
  22. 22. Alumni Tool Find alums who work in jobs, companies, and cities that interest you
  23. 23. Start with friends, family, classmates, mentors, teachers and contact people Personalize your invitation so people remember who you are and see the value of adding you. Connect with the people you know Hi Erik, My name is Robin and I have worked in the health sector for 5 years in Turkey. I reasonably moved to Stockholm and hoping that we can bring value to each others network. Robin
  24. 24. Why? ✓ They work in the jobs or companies that interest you most ✓ They can connect you with someone else who does What to say? ✓ Who you are ✓ How you came across their profile ✓ How they can help you Tap your connections and alumni for help
  25. 25. Set up job alerts to stay in the know Be the first to hear about new jobs that match what you want
  26. 26. Follow Companies Be in the know on employers you want to work for Follow Influencers Learn from leaders you admire and the big guns in industries you’re interested in Follow Industries Become an expert by staying on top of trends and news Get the inside scoop to prepare for interviews
  27. 27. Four things to do now The work you put in is what will bring you the results Complete your LinkedIn profile – start with your 5 steps and evolve as you go Build your network – connect with the people you know and leverage new channels to learn more about the companies you picture yourself at. Follow companies, people and join groups – get a relevant newsfeed to stay up to date in your business. Give to your network – make sure to shear, post and connect to stay visible. 1 2 3 4
  28. 28. Your dream job is closer than you think ©2017 LinkedIn Corporation. All Rights Reserved.
  29. 29. Manage your Public profile Update your privacy settings Create your profile in another language Help Center Questions? Check out LinkedIn’s Help Center

Notes de l'éditeur

  • Other options:

    The Students Guide to LinkedIn:
    Discover your career, Build your brand, Find a job you love

    The Student’s Quick Guide to LinkedIn:
    How to launch your career using the latest LinkedIn tools
    How to get a job using the latest LinkedIn tools

    LinkedIn Basics for Students
    LinkedIn for Students: The Complete Guide
    LinkedIn: What Every Student Should Know
    The Essential Guide to LinkedIn for Students
    A Student’s Introduction to LinkedIn
    LinkedIn Basics for University Students
    The Quick Guide to LinkedIn for Students
    LinkedIn 101 for Students
    Getting Started with LinkedIn: 3 Tips for Students
    LinkedIn for Students
    LinkedIn for University Students: the Basics



  • ALT headline: The LinkedIn Difference: A professional mindsetT professional mindset
    So, what is the difference between, let’s say, Facebook and LinkedIn?
    Facebook showcases your personal life—who you hang out with, what you are doing on the weekends, etc.
    LinkedIn shows who you are as a professional, who you are in a working environment like a school, internship or job.
    You build and maintain relationships with different types of people depending on platform: LI vs. other networks
  • ALT HEADLINE CONCEPT: It’s not just about being on LI, it’s about using it strategically
    Reach professional goals
    Our value propositions for members – three ways that LinkedIn helps its members
    Should brand be before explore careers?
  • BUILD your professional brand
    Show off your talents and get noticed by hiring managers and recruiters.

    Find someone in the audience and ask them for their profile as an example
  • All Fortune 100 companies use LI recruiter, and this is what it looks like from their perspective. This is why keywords and SEO are so important
    Hundreds of thousands of recruiters on LI. The first thing they are going to do is look at your profile
    Recruiters use it.
    Jobs are there.
    Be where the action is.
    Use it, lose it, abuse it
  • It all starts with your profile,
    A photo and a nice smile.
    Why do they matter? Improve your ranking on search engines and be more likely to be found by recruiters.
    One of the most common questions we hear from students is, “What’s the difference between my LinkedIn pro le and my resume?”
    Great question.
    If you start with a rock solid resume, your LinkedIn pro le won’t take too much work. Understand the following differentiators to get the most out of your LinkedIn pro le:
    Depth
    Your LinkedIn pro le gives you room to elaborate. Go deeper with volunteer experiences to demonstrate skills, experience, and personality. Add project samples, such as images, documents and videos of your work.
    Personality
    Your pro le allows hiring managers and recruiters to actively seek you out. Add your skills and experience, but more importantly show them your unique path and personality. Your pro le summary should truly set you apart.
    Recommendations
    Your resume rarely contains recommendations from peers, professors, or past co-workers, whereas your pro le has a section dedicated to this information. Hiring managers use Recommendations to measure the quality of an applicant.
    The Platform
    LinkedIn is a living and breathing network where other students, recent graduates, professionals and employers can interact with and contact you. Your pro le is a great way to share—not only your experience—but also your personality and interests.
    75% of hiring managers report looking at
  • ALT headline: First impressions matter!
    No frat party pics, ones with your arm around your dog, or wearing clothes you wouldn’t wear to an office

    Some ideas to hack --
    9x more connection requests

    Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
    A photo adds credibility and offers a rst impression.
    A nice shirt will do just ne—no need for a suit and
    tie if that’s not your style.
    Shoot in a bright location and upload a clear photo. Smile and be yourself!
  • ALT headline: First impressions matter!
    No frat party pics, ones with your arm around your dog, or wearing clothes you wouldn’t wear to an office

    Some ideas to hack --
    9x more connection requests

    Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
    A photo adds credibility and offers a rst impression.
    A nice shirt will do just ne—no need for a suit and
    tie if that’s not your style.
    Shoot in a bright location and upload a clear photo. Smile and be yourself!
  • ALT headline: First impressions matter!
    No frat party pics, ones with your arm around your dog, or wearing clothes you wouldn’t wear to an office

    Some ideas to hack --
    9x more connection requests

    Select a photo that represents you professionally. This helps humanize your profile and makes you more approachable. You don’t have to enlist the help of a professional photographer – ensure you’re dressed professionally and alone in the shot and you can even take a photo with the help of a colleague.
    A photo adds credibility and offers a rst impression.
    A nice shirt will do just ne—no need for a suit and
    tie if that’s not your style.
    Shoot in a bright location and upload a clear photo. Smile and be yourself!
  • It’s essential to list all past experience. Your profile is 12 times more likely to be viewed if you have more than one position listed.
  • Add skills – The optimal number is unique to each person. Include a mix of high level and niche skills and be specific.
    Get Endorsements -Add skills that your connections can endorse you for and recognize those you’ve worked with on their professional skills. There are over 3 billion endorsements given to date on LinkedIn.
    Include a minimum of ve skills, whether learned in class or from jobs.
    Skills help recruiters nd you and discover where you shine.
    Include general and speci c keywords, as well as both your hard and soft skills. For example, you may include, “Leadership” and “Microsoft Excel.” If you include “Marketing,” consider getting more speci c with, “Email Marketing.”
  • Common ques -- what volunteer vs. exp
    Adding causes and volunteer experience is a great way to round out your professional identity. Almost half of all hiring managers say they view volunteer experience as equivalent to formal work experience.
  • Explore roles, companies and alumni, and get career tips just for you.
  • Could also use “company” instead of culture in the headline
    The work - responsibilities
    The culture - read up and follow Company page from description
    Tone - friendly and casual language or more serious and formal?
    Overall quality - a company that invests in its job descriptions (finding talent) likely invests in its employees
    People you know who work there
    Can apply right from there
  • You can use the Alumni Tool
    To see career paths from your school
    ALT headline: See the possibilities. Map your future.
    Career services loves to talk about. Way to find right people. Step one of this process section 3
    App on steroids. If you know what you’re doing. Teaser for appendix
  • Connect with the people you know
    And watch your network grow
    Growing your network opens up opportunities and shows employers you’ve made an effort
    Connect with Friends
    Whether you met in biology class or at a student event, the peers you interact with in college are perfect candidates for growing your network. You never know where they’ll end up.
    Prioritize Super-Connectors
    It’s not just about who you know. Who your connections know matters too. That’s why you should connect on LinkedIn with peers with the largest networks. These relationship builders can give you a head start in your job search.
    Learn From Groups
    Join relevant LinkedIn Groups where you can learn from like-minded professionals. Keep in mind, you can direct message group members. One more way to widen your network!
  • Research the profiles of alumni who inspire you
    See how they got from university to where they are now
    Don’t be shy. Reach out and ask to hear about their path, advice, tips,
    Reach out to alumni for advice,
    Most will say yes; they are quite nice!
  • MOBILE You can save your job search criteria in the Job Search mobile app. When you save your job search you'll also receive a Job Alert, which is an email notification sent periodically when new jobs are posted that meet your criteria.
    To receive Job Alerts through the Job Search mobile app:
    Enter the job title or keyword and location (optional).
    On the search results page, tap the Star icon
    This saves your search.
    DESKTOP.You can receive email alerts for new jobs posted on LinkedIn that match your advanced search criteria or that are recommended to you from the Jobs You May Be Interested In feature.
  • Take advantage of the loads of information LI has to offer
    Also on company pages you can see who has job you might like and could follow them
    Follow companies - setting up job alerts
    Original slideshare
    Groups give you exposure to industry professionals that you wouldn’t see otherwise. Can learn about new roles that way
    There are many ways for your to share what you know on LinkedIn, and to also learn from others who are sharing their expertise. I am going to dive deeper into a couple of these.
    SlideShare – upload you presentations, or infographics. New functionality now where you can with one click from SlideShare, add a presentation to your LinkedIn profile
    Groups – We have over 2.1M groups on LinkedIn – connect with other professionals with similar interests to you. Collaborate, share, discuss
    Pulse – Consume content on the topics that interest you.
    Influencers – Follow industry influencers
    Keep up to date on industry news and articles on LinkedIn that will make you better at the job you have now.
    We also have member publishing, which hopefully you’ve heard of. We’re going to dive deeper into that in a little bit.
  • CALL TO ACTION: Reiterate to students that a good way to start is by downloading the app  
  • Create your profile in another language
    Manage your Public profile and privacy

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