1.
SETH GOTTLIEB
Chief Technology Officer
of Global Offerings,
Lionbridge
CODY CRNKOVICH
Head of Platform
Partners & Strategy,
Adobe Marketing Cloud

2.
THE POWER OF
CUSTOMER
ADOBE MARKETING CLOUD
EXPERIENCE
OVERVIEW

3.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1982 1985 1986 1987 1990 1995 1999 2000 2002 20052004 2008 2009 2010 2011 20122007 2013
First Adobe
PostScript
Printer &
Imagesetter
Adobe Acrobat, Adobe PDF,
and Adobe Reader
Flash
Creative Suite 2
Adobe wins
an Emmy
Creative Suite 3
Adobe
Photoshop
Adobe
Illustrator
Adobe
Creative Suite
Acquisition
Initial Public
Offering
Accelio
Acquisition
Adobe AIR
Creative Suite 4
Acquisition
Acquisition
Creative Suite 5
Acquisition
Acrobat X
Photoshop 20th Anniversary
DPS
Photoshop Touch
Social
Analytics
Acquisition
Acquisition
Acquisition
Creative Suite 6
Creative Cloud
Acquisition
PROJECT PRIMETIME
13,500+
EMPLOYEES
Marketing Cloud
& 5 Solutions
Acquisition
Edge Tools
Services
Behance
Acquisition
Primetime
CC Desktop
Apps
2014
Aldus
Acquisition
2015
Acquisition
Acquisition
Document Cloud
Transforming Digital Experiences for 30 Years

4.
ADOBE DOCUMENT
CLOUD
ADOBE CREATIVE
CLOUD
ADOBE MARKETING
CLOUD

5.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
OFFICE WAVE
BACK
OFFICE WAVE
FRONT
BUSINESS WAVE
EXPERIENCE

6.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
BACK
OFFICE WAVE
FRONT
OFFICE WAVE
EXPERIENCE
BUSINESS WAVE
CTO / CIO / CFO
owner
VP Sales / CIO
owner
Consumer
owner

7.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
KNOW ME
RESPECT ME
MAKE
TECHNOLOGY TRANSPARENT
DELIGHT ME
AT EVERY TURN
SPEAK
IN ONE VOICE

8.
8
Digital Has Never Been Easier . . . Or More Difficult
Explosion of touchpoints
and rising expectations
Flood of information from
devices, servers and the cloud
Companies racing to
reinvent themselves

9.
Digital Transformation
Standout customer experiences drive business impact

10.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
THE ENTERPRISE
DISRUPTING

11.
WHAT MAKES A
GREAT EXPERIENCE?
COMPELLING PERSONAL USEFUL EVERYWHERE
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

12.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
BUILD GREAT EXPERIENCES AND
DELIVER ACROSS EVERY TOUCHPOINT
UNDERSTAND AND ADAPT TO THE
RIGHT PERSON, RIGHT PLACE,
RIGHT TIME
CONTENT DATA
OUR APPROACH

13.
EXPERIENCES ARE POWERED
BY DATA

14.
EXPERIENCES START WITH
GREAT CONTENT

15.
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
A global content strategy is a
foundation of your web site.

16.
Seth Gottlieb | Chief Technology Officer of Global Offerings, Lionbridge

17.
So, you want to translate
your website

18.
About Me
CMS Integrator
CMS Analyst
Content Management
Professional

19.
Question
Who here currently manages a multi-
lingual website?

20.
Question
Who here was surprised
how hard it was to launch
and maintain?

21.
You thought you had all of the pieces in place
Internationalized CMS
Finalized Source Content
Translation Agency

22.
Your Plan
Design Development Content
Launch!
Tweak
ImportExport

23.
Your Actual Plan
Design Development Content
Launch!
Rework
Export Export Export
Fix

24.
What happened?

25.
You had an internationalized CMS but...
There was no standard
way to localize
Localization instructions
were not followed

26.
You had your source content but...
Not all content was relevant
to all markets
Localizable text was
locked in images
Localizable text was locked
in presentation templates

27.
You had a translation agency but...
The translators couldn’t or didn’t
want to work in your CMS
You couldn’t get them content
in the right format
The translators work on a
different holiday schedule
The translated content didn’t
survive the import

28.
Lessons Learned
Work with a CMS that has
localization designed into the core
Work with an integrator
that knows localization
Involve your agency early
in the process
Use a connector

29.
Your New Plan
Design Development
GBV
Launch!
Scheduling
Content
Translate
Design
Review
Samples