1. USING CASE STUDIES IN YOUR
BUISINESS
What they are, benefits and top tips for
writing the perfect one.

2. WHAT ARE THEY?
In marketing, a case study refers to
any content that describes how
your product or service has helped
past customers in an attempt to
convert leads into customers.

3. THE BENEFITS
They turn your product/service
into a story.
They encourage peer to peer
influence
They're helpful tools when it
comes to making sales
The process helps you discover
your brand evangelists

4. GIVING THE GAME AWAY
Show first
Tell second
Describe your client
Outline the problem, solution,
result
Transition to the end
End with a bang
The structure.
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5. GIVING THE GAME AWAY
Ask engaging interview
questions
Find the hook
Craft an attention-grabbing
headline
Make the first paragraph count
Use bullet points to condense
lots of information
Remind participants that taking
part is a great bit of PR for them
too.
The tips
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6. HOW I CAN HELP
I carry out the end to end
process when it comes to
crafting case studies taking it
entirely out of your hands and
off your to-do list.
I can also give you advice on
how to use them in your
marketing strategy and at what
points.
Please get in touch if you'd like
any more info
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7. CONTACT
Email: lisa@ljhcopywriting.co.uk
Tel: 07808235248
Website: www.ljhcopywriting.co.uk
Find me on:
LinkedIn: lisajuneharrison
Instagram: @lisajuneh