This presentation discusses a best practice approach to content development, with a focus on text as content, using progressive content development techniques.

1. Better Content by Design Lisa Herrod: Scenario Seven Open Publish: August 2007

2. Content Design 2 approaches 5 stages

3. what is web content?

7. Text as Content

12. Content Design

14. raw text

15. Best Practice Content Design

17. User Focused Development User Centred Design technical human

18. User Focused Development Standards compliant Accessible Semantic

19. User Centred Design User research User focus User testing

20. Content Design should take an integrated approach

21. a ground-up approach

23. Design stage Design approach content structure visual design interactivity User research, Writing for the web Semantics, Standards CSS, Separate presentation Standards, Progressive enhancement content User research

28. Headings, lists, paragraphs, images, emphasis, block quotes, tables, forms

33. interactivity Should enhance usability accessibility content Unobtrusive methods W3C supported format

34. Interactive Content

36. Static Content

38. Progressive Content Design

39. an integrated approach human and technical

40. Begin and End with content

41. questions...?

42. Lisa Herrod Scenario Seven [email_address] Better Content by Design