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Twitter 101ish
- 1. Twitter 101ish Get Your Account While We Wait (it literally takes 2 minutes…) Lisa Kaneff Sr. Marketing Consultant @Awapy Prepared for Client Name – Confidential – ©2011 1
- 2. “I don’t understand Twitter” “How do I do Twitter?” “I don’t have time to Tweet” “No one cares that I’m going to the bathroom.” 2
- 3. Today we will answer: What is Twitter? How do I “do Twitter”? • Tweeting, Retweeting, Following, Searching How do I use Twitter to…? • Stay up to date with what we’re doing here at PointRoll • Learn about the industry • Get to know our clients Prepared for Client Name – Confidential – ©2011 3
- 4. What is Twitter? A worldwide microblogging community connected in real time and communicating through 140 character messages A powerful tool that is often misunderstood and underestimated Prepared for Client Name – Confidential – ©2011 4
- 5. Who’s Using Twitter? Everyone and their mom. Literally. • Everyday Folks • News Organizations/Publications • Businesses • People Who Work for Businesses • Celebrities • The Mothers of Celebrities Prepared for Client Name – Confidential – ©2011 5
- 6. How to “Do Twitter” 6
- 7. The Anatomy of a Tweet Name/ Account/ Tweet Retweet Handle Hashtag “Tiny” or “Shortlink” Prepared for Client Name – Confidential – ©2011 7
- 8. How to “Do Twitter” Prepared for Client Name – Confidential – ©2011 8
- 9. How to Tweet…from Twitter I’m training the @Beaconfire team on using Twitter to build biz & make money! #Boom Twitter Tip: Never lead w/ a @ reply. Add a comment, space or period. Prepared for Client Name – Confidential – ©2011 9
- 10. Tweeting from Places That Aren’t Twitter Tweet from: • Phone – via text or app • Other web based or desktop applications Prepared for Client Name – Confidential – ©2011 10
- 11. How to Retweet and Why Share tweets and give attribution • Spread pertinent information to your network • Get clarification on a tweet through commenting • Make someone feel special! • Show you’re ‘in the know’ Prepared for Client Name – Confidential – ©2011 11
- 12. #Hashtags Follow & Thread Example: #iStrategy Prepared for Client Name – Confidential – ©2011 12
- 13. Find and Follow Upload your contacts Ask your social networks to follow you Follow people, they’ll follow you back Add your Twitter handle EVERYWHERE Search Twitter Prepared for Client Name – Confidential – ©2011 13
- 14. 14
- 15. How to Use Twitter to…Do a Lot of Things • What can you do on Twitter? • Listen • Learn • Engage • Follow useless people & have fun Prepared for Client Name – Confidential – ©2011 15
- 16. Listen First • It’s stealthy…and it’s valuable. Prepared for Client Name – Confidential – ©2011 16
- 17. Stay Up to Date with Companies & Industry Events Webinars Research Industry News Cool Campaigns Prepared for Client Name – Confidential – ©2011 17
- 18. • What’s going on in the digital Learn marketing industry? ‒ Follow the trades: @mediapost, @adage, @imediatweets • What agencies up to? • Get to know your contacts and get in the door! Prepared for Client Name – Confidential – ©2011 18
- 19. Engage • Develop a conversation • Encourage followers to keep Tweeting about you Prepared for Client Name – Confidential – ©2011 19
- 20. Follow useless people and have fun Prepared for Client Name – Confidential – ©2011 20
- 21. Doing Twitter Well • Be pithy – You only get 140 characters • Be engaging & engaged • Be yourself! Prepared for Client Name – Confidential – ©2011 21
- 22. It’s just another part of your day. Prepared for Client Name – Confidential – ©2011 22
Notes de l'éditeur
- First of all, why are you tweeting about going to the bathroom?
- Here’s how Twitter defines Twitter.Here’s how I define Twitter.
- The power and value of Twitter is the ability to connect. It’s a push and pull mechanism – pulling in news and information in your own customized news feed about your friends and family, current events, and entertainment. The stream of info available in Twitter was so valuable that Facebook adopted the practice making your Facebook newsfeed what it is today.
- This one tweet contains all of the key components you should be aware of. Here’s how I’d read this story: Todd saw this tweet from gannett whose twitter name is “at gannett”. He wanted to share it so he retweeted it by adding an RT to the front and copying and pasting the tweet. He included the hashtag which is a way of threading and following conversations on a particular topic or commenting ironically (which we can tackle in twitter 201ish) and because the actual link would be too long, he “included a tinyurl” which you can create at bit.ly or tinyurl.com or a few others.
- The simplest way to tweet is to go to Twitter.com and just start typing. The one thing I wanted to point about basic tweets is that if you tweet directly at someone, for instance, “@PointRoll is hosting a Twitter training today and I’m giving the presentation!” only people following both PointRoll and me will see that tweet. That doesn’t help spread the word about what you’re doing and limits your reach.
- If you need to shorten a tweet that’s fine, but don’t change the content
- Listen first. You have a bit opportunity to learn about what’s going on around you.
- What’s going on in the digital marketing industry?Follow the trades: @mediapost, @adage, @imediatweetsWhat are your agencies up to?What are they excited about? What projects are they working on?What parties are they throwing? What’s the agency’s personality?What are your client contacts up to?Perfect place to get the little tidbits that could get you in the door…What bands do they like? What restaurants do they go to?What teams do they love?
- Maybe it’s a partner, technology you love, friends, colleagues, or our company… keep the conversation going!
- There are enough ways your clients are getting pitched. Make the twitter relationship different.