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Advanced Facebook: Facebook Live!
1. Advanced Facebook:
HOW TO BROADCAST & USE IT FOR GROWTH AND INFLUENCE
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
2. @LisaLFlowers
⢠Strategist | Instructor | Keynote Speaker
⢠Marketing, business development and public speaking â 25+ years
⢠Teaching, tutoring, and mentoring â 15+ years
⢠Social media and business coaching â 8+ years
⢠Global - It all started with a tweet!
⢠Nigeria
⢠Malaysia
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
4. What is Facebook Live?
⢠A live video stream on Facebook
⢠Gives you the ability to go live on your Facebook (personal or business) page
and in Facebook groups â on the spot
⢠Offers live content will draw people who might not otherwise spend time on
your Facebook page or platform.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
5. Why Facebook Live?
⢠Live-streaming has an immediacy that recorded video canât match.
⢠People spend 3x longer watching Facebook Live videos compared to those that
are no longer live.
⢠Videos have a 135% greater organic reach compared to photo posts on average.
⢠Gives everyone a behind-the-scenes look at whatâs going on in your office, FAQs,
etc.
⢠Doesnât have to be a highly produced or scripted video. Itâs better if itâs NOT.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
6. Why Facebook Live? MORE Reasons!
⢠Users can interact instantly with your content.
⢠When they join your live stream, they can immediately participate in
the running commentary â immediate interaction!
⢠Users can communicate with other users
⢠Talk about (your) products, services and other key content that you want them to
engage with.
⢠Your AUDIENCE is already there.
⢠Itâs FREE and EASY!
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
13. What Should I Broadcast?
⢠Meat the team/fans/staff
⢠Product launches
⢠FAQs
⢠Company tours
⢠Live events
⢠Host interviews
⢠Daily updates
⢠Behind the scenes â Hereâs how we make it / build it
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
14. Campaign Launch and Press Event â Delaware Office of Highway Safety
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
15. Promoting Pedestrian Safety â Delaware Office of Highway Safety & University of Delaware Police Dept
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
16. Safe Teen Driving event with Ford Driving Skills for Life, Governorâs Highway Safety Association, and Delaware Office of
Highway Safety at Dover International Speedway
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
17. Promoting Drive Sober 200 Race, NASCAR Citizen Soldier Movie Launch, partnership w/ NASCAR driver, Ross Chastain
and discussion with Mark Rossi, VP of Sales & Mktng at Dover International Speedway
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
18. Promote your broadcast â before, during, & after
⢠On Facebook
⢠As an event
⢠In your Facebook groups
⢠On your business and personal Facebook page
⢠Via Facebook ads
⢠In an email or in your email newsletter
⢠On your website, blog, and social media channels (Twitter, LinkedIn, Instagram, etc.)
⢠Print ads
⢠Flyers
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
20. Be HUMAN
⢠Donât be afraid to be yourself
⢠Itâs okay to stumble, mess up, etc.
⢠Yes, you can have a plan, but NOT a script.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
21. Write a great headline
⢠Write it down or have it in your head in advance
⢠Learn How to Use Facebook Live
⢠Behind the Scenes at __________
⢠Tips & Tricks to __________
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
22. Do your best to make sure your connection is good
⢠Wi-Fi is okay
⢠4G is best
⢠Be patient
⢠Keep talking
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
23. Plan for the unexpected
⢠Slow or no connection
⢠Try again
⢠Youâre human!
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
24. Say HELLO!
⢠Recognize commenters by name
⢠Respond to their comments
⢠Ask them to LIKE/LOVE the feed
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
25. Ask your viewers to follow you
⢠Ask your viewers to follow you and receive notifications when you go live
⢠Tell them (during the event) to tap on the Follow button on live videos and
videos that were live
⢠And then opt-in to get notifications the next time you go live.
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
26. How long should I broadcast?
⢠At least 10 minutes and up to 90 minutes
⢠People will invite their friends to join in
⢠Promote
⢠Before youâre doing it
⢠While youâre doing it
⢠After youâve done it
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
27. Once youâre finished
⢠The video is automatically saved to your timeline.
⢠Share it, tweet it, embed it in blog posts, or delete it
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
31. Ways to Use Facebook Live for GROWTH
⢠A peek behind-the-scenes
⢠Humanizes your company
⢠Gauge levels of interest
⢠Get new ideas
⢠FAQs
⢠Promote an upcoming event
⢠Engage with your Facebook group members
⢠A new level of trust = Sales & Growth
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers
32. Ways to Use Facebook Live for INFLUENCE
⢠Find brand ambassadors
⢠Strengthen relationships with existing fans
⢠Partnering with other organizations to reach NEW audiences and markets
⢠Itâs still relatively new â be seen as a leader
#DTCCSMC2017 LFlowers@FlowersMediaMatters.com @LisaLFlowers