Here's what we presented on our Edupreneurship Insights last 15th Jul 2015. -- Are you capitalizing on your knowledge yet? We are at the forefront of delivering skills-based learning and have developed Edtech Accelerator, a programme that teaches you to become an edupreneur. We are looking to collaborate with domain experts like yourself and help you commercialise your knowledge.

1. EdTech
My experience in creating and selling online courses
-Ivan Livic

2. Famous MOOCs
Open To Everyone
To Teach/ Sell
Open To Experts
To Teach/ Sell
MOOC - Massive Open Online Courses

3. Acquisition
USD$1.5billion

4. Lynda.com
3,500+ COURSES 144,000+ VIDEOS

5. Plan
● Differentiated Topics
● Course Goals
● Structure Teaching
● Practice Activities -
Quizzes, MCQ, etc
Requirements Checklist
Publish
● Instructor Bio
● Price
● Title/Subtitle
● Course Summary
● Course Image
● Lecture Descriptions
● Course Summary
Produce
● Lecture Format
● Audio
● Video
● Instructor Delivery
● Promo Video

6. Udemy

7. Biggest Category On Udemy

8. What To Create?

9. Udemy Commission Structure
Scenario Commission
Percentage
Individual with your code becomes a
Udemy member
97%
Udemy member becomes your student 50%
Individual referred from paid Udemy Ads,
becomes a member and your student
25%

10. My Experience With Udemy

11. Learning Curve
● It can easily take you couple of weeks before you feel confident in creating and
publishing your online courses
● Start with something simple, where you feel more at home - screen recording is
the simplest way to start
● Communicate with your students and ask what they need
● Give for FREE to first couple of hundred of students
● Ask for honest reviews - IMPORTANT

12. ● Upload videos → try to keep them under 7 min
● Upload:
o tutorials → anything which is helpful to you
o audio files → do a podcast; interview a domain expert to enhance
your course; offer revenue share
o images, presentation, mashup, text
● Create assignments: Multiple Choice, Fill in the Blanks, True/False → it
helps a lot to enhance knowledge, and students feel there is greater value
if course has it
What Can You Do On Such A
Platform?

13. ● Set clear Course Goals, Intended audience, Requirements, Instructional
level
Think About Your Target
Audience (Buyer Persona)

14. ● Coupons are the only way you can maximize 97% of revenue
● Wherever you promote your course, always give a coupon link, otherwise
Udemy keeps 50%
● There is a significant difference if you bring a customer to your course, or
Udemy does
Coupons

15. Analytics

16. ● use the analytics to understand how students feel about your course
● its a great market research → read their comments to see what else they
are missing on the market and create such a course
Analytics

17. Discussion Board

18. Sections & Lectures

19. ● Updating the course with fresh information
● Answering the questions from participants
● Initiating discussions
● Creating coupons
● Cross selling
● Up-selling
● Promotion via:
o Blog
o Free Webinars
o Ads
o Web page
o Guest blogging
o Facebook groups
o Forums
o Promotions
o YouTube Free videos
After You Publish The Course

20. ● depends how good you are in creating courses, knowledge wise, and most
importantly MARKETING your course
● Alun Hill - ex BBC journalist earned 210 000SGD in 10 months
How Much Can You Earn?

21. Basic requirements:
● Professional microphone (ZOOM, Audio Technica, Blue Yeti, etc) -
MOST IMPORTANT
Technical Requirements

22. ● Screen recording software
○ Camtasia for Windows and Mac (99$)
○ ScreenFlow for Mac (99$)
○ How does it work...
Technical Requirements

23. Sound Proof Room

24. ● If you are interviewing someone
● Or if its important that you are visible (Yoga, Sports, Cameras, etc)
● Be aware that you will need assistance
Basic Studio

25. ● DSLR → in Lithan we use Canon 70D
● 3 LED lights with stands
● Backdrop screens: green, white, blue, dark
● Good tripod for camera
● Lavalier mics for interviews
● Directional microphone
● iMac with Adobe Creative Cloud
● Talk to us on Studio usage
Advanced Setting

26. Thanks for the attention!
@ivanlivic
ivan@lithan.com

27. Edupreneurship
Commercialize your Expertise Online
Ezen Ho
Business Development Manager
15th July 2015

28. Agenda
 About Us
 Online Education - Global & Local Trends
 Advantages of Online Education
 Lithan Edupreneurship Bootcamp
 Lithan Edtech Accelerator

29. About Lithan

30. Milestones
30
1997:
Deliver SAP
Certification
Training
2002: Deliver
academic
programs
with
incorporation
of Knowledge
Window Asia
Pacific
2009: Acquired
by Founder,
Leslie Loh,
establish India
Branch
2009 – 2012: Launched
Coorperative education
framework for ERP & System
Management professionals
2011: Received 4-
year Edutrust
status by Council
of Private
Education (CPE)
2013: Achieve
CET status by
WDA
2014: Establish
Regional
Presence in
Malaysia &
Myanmar
2014 - 2015:
Establish Lithan
Accelerator - New
Strategic arm to
help entrepreneurs

31. Leslie Loh
 Entrepreneur, Angel Investor & Educator
 1998 SME Entrepreneur of the Year
 1999 National Youth Award
(Entrepreneurship)
 2006 IT Leader Award “Person of the Year”
 Formal Board Member of IDA (Infocomm
Development Authrority) & Spring (SME
Development Authority)
 Co-Chair Pedagogy Innovation & Excellent
Committee TAE (Training & Adult Education)
Skills Council
Leslie Loh
Director, TIEN Academy

32. Online Education –
Global & Local Trends

33. Changing Adult Education Landscape
71 % of US college-going
students are part-time
By 2020, 42% of US
students will be aged >25
96% of provost believe students are
prepared but only 14% of students and
11% of employers felt so

34. Applied Education in Asia
55% (640) of their academic
universities (1145) will be
transformed to become
Universities of Applied Sciences
Skills based training to be
delivered to 500 million Indians

35. Applied Education Redefined
– Singapore Model
In 2014, Skills Future initiative announced with
annual investment of S$1B to deliver an applied
education system similar to Germany and
Switzerland

37. S$1 Billion a year investment
, “Our future must be about mastery of
skills, in every job, and enabling every
Singaporean to develop themselves to the
fullest. We are going to put full effort into
this, and it involves everyone -
Government, employers, unions and all of
us as individuals.”
2014 DPM Tharman Shanmugaratnam

38. Advantages of Online Education

39. What is Competency Based Curriculum?
Mastery in
competency, rather
than subject
Employer &
Industry relevant
Multidisciplinary
skills as required by
specific jobs

40. Just-in-Time Delivery
 Just-Enough – 80:20 rule
 When-in-need – No frontloading
 Flexi-time – Own time, Own pace
 Any-Where – Home, Work, Class
 Non-invasive

41. MOOC – Digitization of Education
Access:
Hundreds of millions of
young people have no
access to (higher)
education
Cost:
Tuition fees are in part
skyrocketing; heavy burden
on families & individuals
Education Massification through Network Effect

42. Personalized Open
Online Courses (POOCs)
 Digitalization + Pedagogy = Massification +
Personalization
 Mass Customization via Collaborative Learning

43. Who Should Consider Creating an
Online Course?
Domain / Subject Expert / KOL Passionate Hobbyist / Influencer
Educators

44. EDUPRENEURSHIP Bootcamp
NICF Innovative Venture Creations

45. Phase 1:
Edupreneurship
Bootcamp
Phase 2:
Edutech
Accelerator
Phase 3:
Commercialize
Open to all By invitation only

46. POOC for JIT Skills Mastery

47. Just In Time Learning Architecture
Content
• Video, eBooks with MCQ
• FAQ & Case Repositories
• Lab’s Software & Hardware
• Learning Facilitator
• Personal Coach
• Online mentors
• Workplace Mentor
People
Delivery
• eLearning
• Online/Offline Flipped Class
Lecture
• Physical/Virtual Lab Practice
• Online/Offline Coaching
• Work Place Mentoring
Open Learning
Technology Infrastructure
Open Learning
Management Software

48. Asia’s 1st POOC

49. The POOC Lithan is Building
 Self Paced eLearning on Conceptual Knowledge
 Online knowledge repository (eg FAQ)
 Online Peer2Peer community Learning
 Online on demand queries & support on concepts
 Online Face2Face tutorials on concepts
 Virtual Lab to simulate application usage
 Online Face2Face Flipped Class on how others apply
 Online One2One coaching support
 Online or Offline Face2Face competency assessment

50. Lithan’s Pedagogy
Conceptual
Knowledge
Higher Order Skills Skills Mastery
Online Contents Simulation &
Flipped Class
Coaching & OJT

51. Lithan Edtech Bootcamp
Learn Edtech Best Practices
- Understand Product Canvas
- Review Competency-based Framework
- Get Familiarized with Blended Learning Pedagogy
- Assess learning Technology and Analytics
Develop Edtech Blended Learning Courses
- Develop Product Canvas & Plan
- Personalized Coaching from Practitioner
- Solution Presentation
Secure Industry Validation & Network
- Present Product Plan to an Investor Panel
- Insights Sharing Session from Edtech Practitioners
- Attend Industry Network Events

52. Schedule
Venue: Blk79
Topic Date & Time
1
LEARN
Kick Off Session:
Orientation + Lean Canvas
Saturday 25th July
10am – 1pm
2 Edtech Industry Overview
Saturday 25th July
2pm – 5pm
3
Edtech
Innovation Workshop
Saturday 1st August
10am – 1pm
4
APPLY
Product Plan
Business viability & funding
Flipped Class
Tue 11th – Sat 29th Aug
Refer to schedule
5
1-2-1 Mentoring
(online)
Tue 11th – Sat 29th Aug
Refer to schedule
6
IMPLE-
MENT
Course Creation Workshops
Ongoing
Refer to schedule

53. Learning Facilitator
Jan Lambrechts
Managing Director
and Shareholder at
Conexus Orient, Asian
counterpart of
Conexus Holding

54. Mentors 1:5 ratio
Peter Loh
20+ years technical, marketing
and strategy including Hewlett-
Packard, Delphi Automotive,
Motorola, SHELL,
Adjunct lecturer @ SIT
Specialising in :
1) Business proposal,
2) Go-to-market plan
3) key metrics & financials

55. SOA & Course Fees
Statement of Attainment:
After the completion of the course, participants will receive a Statement of
Attainment (SOA) from WDA.
The SOA is a nationally-recognized qualification indicating the participant's ability
of competence in a particular area to perform a task appropriate to her/his
occupational level and work demands.
Course fees:

56. For all Lithan students, limited 3 months FREE account access to Lynda.com
BONUS

57. Lithan
EDUPRENEURSHIP
Accelerator

58. Phase 2 - Lithan Edtech Accelerator
 Learn Edtech Best Practices
 Instructional Design & Competency-based Curriculum
 Blended Learning Pedagogy
 Learning Technology and Analytics
 Develop Your Edtech Products
 Guidance on Curriculum & Pedagogy Design
 Access to Learning Technology & Tool Kit
 Co-working Space with Recording Studio
 Product Go-to-Market & Launch
 Sales & Marketing Support
 Training Facilities & Management Support
 Programme Accreditation Support

59. Lithan Edtech Accelerator
 An intensive mentor driven, deep immersion program
to incubate education technology startups &
development of innovative online curriculum and
learning programs
 Acceleration support on
 Pedagogical & Transmedia training
 Programs development
 Programs marketing & distribution
 Training Facilities & Management Support
 Financing

60. Programme Structure Overview
4) Launch
• Launch your pilot course
3) Lithan
Edtech
Accelerator
• Execution phase
• Develop your product (online course)
2)
Selection
• Network with Investor community
• Pitch for Funding
1) Lithan
Edtech
Bootcamp
• Ideation phase
• Build a viable and scalable business model

61. Partnership Models #1
Outsource Partner
Leverage on your subject matter
expertise by becoming our program
program designer, content developer,
trainer and mentor on retainer basis.
You can also extend your income
stream delivering consulting services
to our network of enterprise
customers.
Lithan Owns the IP
and pays you royalty
for using your
content

62. Partnership Model #2
You Own All Your IP
Lithan pays a license
fee for usage of
content.
You take charge of
marketing &
distribution
3rd Party Developer
You have a great idea and the
capability to develop content but just
want to tap on our development
capabilities .
You own all your copyrights and IP and
Lithan pays you a licence for using

63. Partnership Model #3
Co Ownership of IP
We use your content
on our website
Profit - share
Investment & Distribution Partner
We can take up a minority stake in your
business and offer to be your
investment and distribution partner
providing you financing, product
development support.This will allow
you to leverage on our distribution
network and facilities to accelerate
your business growth.

64. Apply Now!
Lithan Hall Academy
#07-02 Lifelong Learning Institute,
11 Eunos Road 8,
Singapore 408601
Phone: 6324 9730
Email: info@lithanhall.com

65. Register Today!
Class Starts 25th July 2015!!