If you didn’t have time to read all of the hundreds of pages worth of reports and research insights that came out of our 2018 State of Email Survey, you’re in luck: We’ve condensed the key stats, trends, and takeaways from all our research into a single webinar.
In this webinar, I discuss four major themes from this year’s research:
1. Why most email review and approval processes are inefficient (and what you can do to fix them)
2. How performance visibility impacts the subscriber experience
3. The use of third-party tools to supplement ESP functionality
4. How the under-measurement of email marketing ROI is hurting budgets
2. #LitmusLive
3,000 marketers took Litmus’
2018 State of Email Survey,
which asked about every facet of
how brands plan, create, send,
and measure email campaigns.
3.
4. #LitmusLive
Email review process inefficiencies
Performance visibility’s impact
Third-party tool adoption
Measurement and budgeting
1
2
3
4
33. #LitmusLive
36%
26%
% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100
Monitor Deliverability
Don’t
Blocked at least once
in past 12 months
34. #LitmusLive
18%
16%
% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100
Monitor Deliverability
Don’t
Blacklisted at least once
in past 12 months
35. #LitmusLive
44%
29%
% 8% 16% 24% 32% 40% 48% 56% 64% 72% 80
Use 3rd-Party Deliverability Monitoring
Don’t
Blocked at least once
in past 12 months
36. #LitmusLive
28%
13%
% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100
Use 3rd-Party Deliverability Monitoring
Don’t
Blacklisted at least once
in past 12 months
38. #LitmusLive
Expecting your ESP to provide all
the functionality you need to plan,
create, test, send, and analyze the
performance of your emails is
incredibly unrealistic.
53. #LitmusLive
30% 32% 38%
% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100
Well Adequately
Can measure email ROI
Poorly
54. #LitmusLive
Email Marketing ROI
92%
66%
% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100
Brands that can measure email ROI very well
Brands that can measure email ROI adequately
46:1
33:1