Liverpool Loves - Partnership Document (low-res)

Your Chance to
Connect to Millions
of People
Partnership Opportunities
The People’s Festival
Pier Head
4th – 6th August 2016
www.liverpoolloves.co.uk

An Introduction
Liverpool Loves is a celebratory festival created to showcase the best of life around
the city region. It takes place at a UNESCO World Heritage Site on the Pier Head
from Thursday 4th to Saturday 6th August 2016.
This high profile, annual series of events serves as a platform
for local organisations to take advantage of commercial
opportunities; to build profile, awareness and to connect
with a positive, memorable experience about this great city.
The programme stretches across three exciting days of
activity, bringing the best of Liverpool Business, Culture,
Food and Wellbeing to the heart of the city centre.
We have a commitment to promoting Liverpool as a
top-class destination – which is a dynamic, unique and
attractive place to live, work and visit. We also have a
number of core values – to employ locally, to give contracts
to local businesses where possible, and to invest profits
back into developing new businesses for local people.
As well as this, we’re working towards being Liverpool’s
first green festival in the coming years.
It’s a great thing to get behind!
Liverpool Loves is a one-stop shop for the city region’s
independents, arts and culture groups, community
organisations and charities; and it produces a significant
social impact across the city region. It’s “The People’s
Festival” made with nothing but love.
We’re calling for support in delivering these outcomes.
So why not get on board and demonstrate your commitment
to the city and show just how much you love Liverpool!
Joshua Boyd
Managing Director,
Orb CIC
Liverpool Loves 2015 in Numbers
02 | josh@orb-events.co.uk | 0151 707 0965 | 03
josh@orb-events.co.uk | 0151 707 0965
Festival Figures
27,000+
people attended
68
people employed
across the festival
£76,000
invested in contracts
with local businesses
2 FTEs
two full-time jobs created
200
businesses represented
Liverpool Loves Partnerships -
What’s Available?
Title Sponsorship
Headline Sponsorship
Business, Culture, Food and Wellbeing
Programme Sponsors
Further information features under each section in this document.

Liverpool Loves 2015 in Numbers
Friday 7th August
Saturday 8th August
400visitors
6acts
17hours
25,000visitors
14musicians
12dancers
35contributing groups
50+bands and artists
Thursday 6th August
16sessions
30speakers
700+delegates
18exhibitors

Getting Involved
Festival partnerships are
a key factor in being able
to deliver positive outcomes
for the city region.
We therefore offer unique routes to new audiences by
activating brands and producing real, lasting experiences
for potential clients and consumers.
• Each partnership is produced on a bespoke basis
because we realise that each client has individual objectives
• Utilise our creative and knowledgeable team to form
stand-out ideas that will get your company noticed
• Whether you’re looking to connect with the public face-
to-face in a memorable way, or you want to engage with
other businesses to capture data and generate leads –
we’ve got solutions that will work for you
You’ll work with a dedicated account manager to ensure that
the campaign is delivered in a way that suits you – and in a
way that produces real, measurable results.
ACTIVATE
EXPERIENCE
SAMPLE
ADVERTISE
PROMOTE
Reach
Featured on:
BBC Radio Merseyside,
Radio City, Juice FM,
Bay TV, Your Move,
Liverpool Echo, The Skinny,
Bido Lito! Heart FM
£263kPR campaign value
30,000
festival brochures
484,611
radio listeners –
live reads and adverts
2,937
Twitter followers
75,400
database
1.9m
social media reach p/m
1,055
Facebook likes
23,600
website hits p/w
1,314
First-level LinkedIn
connections
6,230
regional poster
and flyer campaign

Thursday 4th August 2016
Themed seminars, discussion panels, free business
advice and mentoring sessions provide opportunities
for business owners and professionals to develop
their personal skills.
Networking events connect entrepreneurs and keynote speeches serve
to inspire independents to work towards growth.
Utilise this unique event to target SME’s from across the Liverpool City Region.
Promote:
Talk to us about options for promoting your business or brand; including exhibition
space and online/digital marketing.
Advertise:
Talk to us about advertising opportunities in our festival brochure and more.
Available Partnerships:
Headline Sponsor
Includes naming rights, high-impact branding opportunities and a robust
promotional package that’s bespoke to your aims and objectives. We’ll
measure key activities and discuss ways to build in a return on your investment.
Seminar Sponsor
Includes branding, PR and promotional packages that allow you to connect
with a captive audience of business people. It’s your opportunity to speak
with delegates about your services and key trends and tips for success
in your industry.
Business Clinic Sponsor
Includes branding opportunities, PR and promotional benefits. Sponsors
are able to connect with potential clients on a one to one basis and seek new
business leads. It’s your opportunity to directly engage with delegates and
discuss ways you can support their business.
Liverpool Loves Business
“ Campanile Liverpool and Louvre Hotels Group were
sponsors of Liverpool Loves Business in 2015 and it
was a fantastic partnership that yielded significant
results - generating awareness for the hotel’s
corporate packages, capturing data and gaining
business leads for corporate clients. We had a great
time and will definitely be involved again in future.”
Eamonn Bell, Regional Manager - Louvre Hotels Group
received free business
advice, one-on-one support
and participated in over 16
seminar sessions
over
700
local people from
an estimated
430SMEs

Liverpool Loves Nightlife
Friday 5th August 2016
Celebrating our new status as a UNESCO City of
Music – Friday is all about great entertainment. With a
themed show taking over a section of the festival site;
guests can be wined, dined and transported to another
place or a bygone era.
2015 saw our links to Ireland celebrated through song, dance, food and drink
with over 400 people attending a sold out, foot stomping show. Contact us for
more information about what to expect from this year’s programme.
Event Sponsor
Includes naming rights, high-impact branding opportunities and a robust
promotional package that’s bespoke to your aims and objectives. We’ll
measure key activities and discuss ways to build in a return on your investment.
Bar Sponsor
Includes branding, PR and promotional package that allows you to connect
with a captive audience of attendees. This could include pouring rights,
provision of stock and a range of additional benefits.
Food Sponsor
Includes branding, PR and promotional package that allows you to connect
with a captive audience of attendees. This could include provision of
catering and a range of additional benefits.
“@liv_bloggers: What a brilliant night at
Liverpool Loves Ireland!! Great show and
gorgeous location :)) Looking forward to
the big day tomorrow!”
400visitors
14musicians
7acts
@bethjoybates said “Some beeeautiful
views from Pier Head this evening at
#liverpoolloves We tapped our little feet
out! 3 A Good night!”

Liverpool Loves Saturday 6th August 2016
This high profile festival presents a platform for a number
of partner organisations to take advantage of unique
activation and branding opportunities that provide:
• High-value promotional packages
with sector exclusivity
• Enhanced brand awareness and increased
profile locally and regionally
• Highly targeted marketing, public relations
and brand building opportunities
• Experienced personnel in sponsorship management
Each core theme of Festival Day will be suited to certain organisations, although we
have worked with partners across multiple themes in the past to create bespoke
packages that fit with a range of aims and objectives; providing routes to establish
both B2B and B2C relationships and engagement.
Title Sponsor
E.g. ‘Liverpool Loves in association with X’. Includes naming rights, high-impact
branding opportunities and a robust promotional package that’s bespoke to
your business. We’ll measure key activities and discuss ways to build in a return
on investment. Any communications with Liverpool Loves, across the whole of
the festival, will include the sponsors’ brand name and logo.
Headline Sponsor
High-impact branding opportunities are offered for both digital and
physical marketing campaigns. The following pages break down further
opportunities around each individual theme; Liverpool Loves Culture,
Liverpool Loves Food, Liverpool Loves Wellbeing.
“We supported this fantastic new festival in 2015
because of its commitments to producing a real
impact for local communities. It celebrated all
the great things that make our city region such
a brilliant place to live, work and visit and we’re
looking forward to seeing what it achieves again
in 2016.” Joe Anderson, Mayor of Liverpool
free event for over
27,000people
over
200business represented
over
68people employed
across the festival
35contributing groups
showcased
over
50+up-and-coming bands
and artistes performed

Liverpool Loves Culture Festival – Saturday
Headline Sponsor
Includes naming rights, high-impact
branding opportunities and a robust
promotional package that’s bespoke
to your aims and objectives. We’ll
measure key activities and discuss
ways to build in a return on investment.
Stage Sponsor
• Music stages are a high impact, prominent feature
of the site
• They form a true focal point of the festival that hosted
a capacity of over 8,000 people in 2015 per stage
• Opportunities for brand activation
and live promotion
• Supported by digital and printed media promotion
Music Sponsor
• Does your business work with creative
or musical industries?
• Become a sponsor for the music programme and link
in with a focussed audience of industry specific groups
and individuals both pre-event and at the festival
International Sponsor
• Does your business work with international audiences?
• Sponsor the programme of cultural activity and link in with
different nationalities and communities in the city region
“ Liverpool Loves Festival was an
amazing event and a great atmosphere.
We were glad to be part of it. Being
situated opposite the packed-out main
stage worked a treat as guests could
grab a cocktail and dance away! We
can not wait for next year and no doubt
it will be bigger and better in 2016!’
Metz, Boston Shakers
2015 Featured:
• 3 live music stages
• Diverse performance programme
• Family activities
• World communities
• Street theatre
• Party tent and silent disco

Headline Sponsor
Pouring Rights
• Gain exclusive rights to have your brand present
across relevant bars at the festival
• Sample across the site using street teams
• Activate your brand through a number of opportunities
at bars on site, or separate structures on site
Workshop Programme
• Partner with an interactive programme of food related
activity, delivering healthy eating messages through fun
activity for children
Food and Health
• Does your business work to improve people’s health
through healthy eating?
• Align your brand to these themes at the festival and
work with us to promote your key messages
Waste Management
• Do you have messages about being environmentally
friendly? Help to support the green initiatives of the
festival and work with us to manage waste across the
event and promote key messages.
Festival – SaturdayLiverpool Loves Food
“ It was great to be a part of the festival.
Liverpool Loves provided the perfect
way for us to engage with the public
and talk about how to Love Food and
Hate Waste!”
Tony Scott, MRWA
2015 Featured:
• Local street food
• Independent businesses
• Festival market producers
• Local craft beer showcase
• Cocktail stands

Liverpool Loves Wellbeing
Headline Sponsor
5 Ways Sponsors
• The Keep Learning Project invites five organisations
to each represent one of the five ways to wellbeing
• The programme is a great way to connect with various
audiences and to promote your brand to new potential
service users
Programme Sponsors
• All about living well?
• Make your brand visible and connect it to the promotion
of our wellbeing programme
• Target audiences of interest and have a presence
at the festival to engage with new people
Structure Sponsors
• Looking to have a fixed presence at the festival?
• Opportunities are available for naming and branding
of specific structures that provide ways to activate
your brand.
Festival – Saturday
“ It was a great opportunity for to engage
with the public and local VCSE sector.
And to bank time! I thoroughly enjoyed
myself at the event because of its
popularity and visitor numbers.”
Michele Warr, Richmond Fellowship’s
Our Time Member
2015 Featured:
• 5 Ways to Wellbeing programme
• Healthy living businesses
• Local social enterprises
• Children’s activities
• Morning Gloryville rave with vegan
and health foods

Contact us for Information
To discuss how we might get you involved contact:
Joshua Boyd
Managing Director, Orb CIC
Festival Director, Liverpool Loves
josh@orb-events.co.uk
0151 707 0965
The Festival Closing Party will provide an ‘afterhours’
opportunity to one or more local venues by capturing
business from a large audience by creating activities for
staff, the public and festival goers to move onto once the
programme draws to a close. This opportunity is primarily
reserved for city centre venues, bars and club spaces that
form part of the city’s night time economy. Work alongside
our team to create a suitable and attractive offer for the
festival audience.
General Information:
• Start around 9pm
• Entertainment – DJs or live performances and much more
• Food and drink
Includes:
• Named partner of the festival
• Branding activation opportunities at the festival
• Live promotion from the main stage
• A digital and printed marketing package
• Inclusion in PR campaign
Additional:
• Big screen advertising
• Advertise in or sponsor 30,000 festival brochures
• Advertise on 100 taxi top advert screens
with Open Messenger
Festival Closing Party

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