We’ll share how service design was used to explore uses for drones in cities for medical transport, emergency response and infrastructure surveillance as well as to design an innovation challenge around these future services.
2. 2
Using system
mapping to envision
the future of urban
drone services
Using service
design to improve
the design of a
challenge prize
Engaging city
stakeholders to
co-create futures
while building new
relationships
Today we’ll talk about
7. 7
What’s a challenge prize? How do they work?
They unlock systemic change by
They be used to solve problems by
financially rewarding first or
best solution to a problem
attracting the best
innovators
giving them support
to compete
building awareness of
a broader issue with the public
shaping policy
and informing regulators
creating whole new
technologies and markets &
shaping them in socially
beneficial ways
challenges.org
Challenge prizes offer a reward to whoever can first or most effectively meet a defined challenge.
18. 18
8 guiding themes for challenge prize design
Human-
drone
interaction
Drone network
management
Business case Environment
Policy and
regulation
City readiness
Data
management
Interfaces and
actions
between
people and
drones
Development
and
maintenance
of network and
infrastructure
Getting value
from drones
as parts of
business
operations
Environmental
impacts of
drone use
Procedural and
operational
governance
Estimation of
city planning
and set up
implications
Identifying,
monitoring and
evaluation of
drone
operations
Public
perception
Assuring public
acceptance
and awareness
22. 22
This is how we structured our conversations
Identifying current
challenges and
opportunities with
existing operations
Identifying
opportunities
for drones
Overcome
existing pains
Exploring what
it will take for
drones to be of
value to your
industry
Introduce new
capability
23. 23
We used these assets to inspire and capture discussion
Morning session
An understanding of
challenges and
opportunities across
a set of tasks
Afternoon session
Clarity on where drones
can add value in your
industry
Prioritised drone use
opportunities
33. 33
Emergency delivery drop
First responder support
Drone in a van
Emergency response
We introduced 6 capability-led drone service concepts
Fixed delivery
Bed to lab chute
Planned delivery drop
Delivering to a community
First eyes
Pre-first responder
Drone in a box
Industrial / construction
35. 35
Fixed delivery - the use case explored
A fixed delivery medical service focused on
blood sample (e.g. spotsamples, blood tests)
delivery for pre-analytical diagnostic purposes.
Time criticality, sample integrity and patient
outcomes are the key drivers of the service.
A
B
36. 36
Fixed delivery - a few key insights...
Retrofitting urban
infrastructure is
complex. There’s
scarce urban
property for
healthcare
Public acceptance
for medical delivery
of critical
diagnostic value
would be higher
than other uses
Business model and
integration into
existing user
organisations is a
big challenge
37. 37
Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline
38. 38
Challenge prize as a service
Applying a
service
lifecycle
approach to
the challenge
prize itself