The Good Drone – Livework Service Design Marathon

Livework Studio
Livework StudioLivework Studio
1
Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2019
UKRAINE CHAPTER
The Good Drone
Audra Reagan & Clara Llamas
Service Designers – Livework Studio, London
Service Design Marathon 6th May 2021
Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2021
2
Using system
mapping to envision
the future of urban
drone services
Using service
design to improve
the design of a
challenge prize
Engaging city
stakeholders to
co-create futures
while building new
relationships
Today we’ll talk about
3
Medical transport Emergency first response Infrastructure
Context - we’re ‘Flying High’
4
Have you heard of
challenge prizes before?
5
Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2019
John Harrison
1714
Longitude Prize
The marine
chronometer
6
Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2019
1927
Orteig Prize
Charles Lindbergh & Spirit of St. Louis
7
What’s a challenge prize? How do they work?
They unlock systemic change by
They be used to solve problems by
financially rewarding first or
best solution to a problem
attracting the best
innovators
giving them support
to compete
building awareness of
a broader issue with the public
shaping policy
and informing regulators
creating whole new
technologies and markets &
shaping them in socially
beneficial ways
challenges.org
Challenge prizes offer a reward to whoever can first or most effectively meet a defined challenge.
8
Multi-stakeholder collaboration
9
4 cycle approach
Cycle 1 – City baseline
10
4 cycle approach
Cycle 2 – Use case focus
Cycle 1 – City baseline
11
4 cycle approach
Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 1 – City baseline
12
4 cycle approach
Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline
13
4 cycle approach
Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline Workshop
Workshop
Workshop
Workshop
14
Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline
15
Workshop 1:
City baseline
16
Workshop 1:
City baseline
17
System framework
18
8 guiding themes for challenge prize design
Human-
drone
interaction
Drone network
management
Business case Environment
Policy and
regulation
City readiness
Data
management
Interfaces and
actions
between
people and
drones
Development
and
maintenance
of network and
infrastructure
Getting value
from drones
as parts of
business
operations
Environmental
impacts of
drone use
Procedural and
operational
governance
Estimation of
city planning
and set up
implications
Identifying,
monitoring and
evaluation of
drone
operations
Public
perception
Assuring public
acceptance
and awareness
19
Unpacking guiding themes
Business case
City readiness
20
Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline
21
Workshop 2:
Drone uses
22
This is how we structured our conversations
Identifying current
challenges and
opportunities with
existing operations
Identifying
opportunities
for drones
Overcome
existing pains
Exploring what
it will take for
drones to be of
value to your
industry
Introduce new
capability
23
We used these assets to inspire and capture discussion
Morning session
An understanding of
challenges and
opportunities across
a set of tasks
Afternoon session
Clarity on where drones
can add value in your
industry
Prioritised drone use
opportunities
24
We used these assets to inspire and capture discussion
25
38 current processes or ‘tasks’ explored
Medical transport
11
Emergency first
response
11
Infrastructure
development and
maintenance
16
26
Lightning
talks to
envision
Live streaming from drones
Dronestream
The future of inspection drones
Sky-Futures
27
Identifying drone
opportunities
28
25 drone opportunity concepts formulated
Medical transport
7
Emergency first
response
13
Infrastructure
development and
maintenance
5
29
Emergency first
response
Drone
opportunity
example
30
Prioritising
opportunities for
drones
31
Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline
32
W3
Workshop 3:
Drone service
practicalities
33
Emergency delivery drop
First responder support
Drone in a van
Emergency response
We introduced 6 capability-led drone service concepts
Fixed delivery
Bed to lab chute
Planned delivery drop
Delivering to a community
First eyes
Pre-first responder
Drone in a box
Industrial / construction
34
First eyes Drone in a box
Fixed delivery Emergency delivery drop
35
Fixed delivery - the use case explored
A fixed delivery medical service focused on
blood sample (e.g. spotsamples, blood tests)
delivery for pre-analytical diagnostic purposes.
Time criticality, sample integrity and patient
outcomes are the key drivers of the service.
A
B
36
Fixed delivery - a few key insights...
Retrofitting urban
infrastructure is
complex. There’s
scarce urban
property for
healthcare
Public acceptance
for medical delivery
of critical
diagnostic value
would be higher
than other uses
Business model and
integration into
existing user
organisations is a
big challenge
37
Cycle 2 – Use case focus
Cycle 3 – Business case focus
Cycle 4 – Prize focus
Cycle 1 – City baseline
38
Challenge prize as a service
Applying a
service
lifecycle
approach to
the challenge
prize itself
39
Inspiration fuel
40
Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2019
Thank you!
We’d love to hear
your questions.
Audra Reagan
audra@liveworkstudio.com
Clara Llamas
clara@liveworkstudio.com
@liveworkstudio
@theliveworker
Livework Studio
1 sur 40

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The Good Drone – Livework Service Design Marathon

  • 1. 1 Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2019 UKRAINE CHAPTER The Good Drone Audra Reagan & Clara Llamas Service Designers – Livework Studio, London Service Design Marathon 6th May 2021 Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2021
  • 2. 2 Using system mapping to envision the future of urban drone services Using service design to improve the design of a challenge prize Engaging city stakeholders to co-create futures while building new relationships Today we’ll talk about
  • 3. 3 Medical transport Emergency first response Infrastructure Context - we’re ‘Flying High’
  • 4. 4 Have you heard of challenge prizes before?
  • 5. 5 Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2019 John Harrison 1714 Longitude Prize The marine chronometer
  • 6. 6 Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2019 1927 Orteig Prize Charles Lindbergh & Spirit of St. Louis
  • 7. 7 What’s a challenge prize? How do they work? They unlock systemic change by They be used to solve problems by financially rewarding first or best solution to a problem attracting the best innovators giving them support to compete building awareness of a broader issue with the public shaping policy and informing regulators creating whole new technologies and markets & shaping them in socially beneficial ways challenges.org Challenge prizes offer a reward to whoever can first or most effectively meet a defined challenge.
  • 9. 9 4 cycle approach Cycle 1 – City baseline
  • 10. 10 4 cycle approach Cycle 2 – Use case focus Cycle 1 – City baseline
  • 11. 11 4 cycle approach Cycle 2 – Use case focus Cycle 3 – Business case focus Cycle 1 – City baseline
  • 12. 12 4 cycle approach Cycle 2 – Use case focus Cycle 3 – Business case focus Cycle 4 – Prize focus Cycle 1 – City baseline
  • 13. 13 4 cycle approach Cycle 2 – Use case focus Cycle 3 – Business case focus Cycle 4 – Prize focus Cycle 1 – City baseline Workshop Workshop Workshop Workshop
  • 14. 14 Cycle 2 – Use case focus Cycle 3 – Business case focus Cycle 4 – Prize focus Cycle 1 – City baseline
  • 18. 18 8 guiding themes for challenge prize design Human- drone interaction Drone network management Business case Environment Policy and regulation City readiness Data management Interfaces and actions between people and drones Development and maintenance of network and infrastructure Getting value from drones as parts of business operations Environmental impacts of drone use Procedural and operational governance Estimation of city planning and set up implications Identifying, monitoring and evaluation of drone operations Public perception Assuring public acceptance and awareness
  • 20. 20 Cycle 2 – Use case focus Cycle 3 – Business case focus Cycle 4 – Prize focus Cycle 1 – City baseline
  • 22. 22 This is how we structured our conversations Identifying current challenges and opportunities with existing operations Identifying opportunities for drones Overcome existing pains Exploring what it will take for drones to be of value to your industry Introduce new capability
  • 23. 23 We used these assets to inspire and capture discussion Morning session An understanding of challenges and opportunities across a set of tasks Afternoon session Clarity on where drones can add value in your industry Prioritised drone use opportunities
  • 24. 24 We used these assets to inspire and capture discussion
  • 25. 25 38 current processes or ‘tasks’ explored Medical transport 11 Emergency first response 11 Infrastructure development and maintenance 16
  • 26. 26 Lightning talks to envision Live streaming from drones Dronestream The future of inspection drones Sky-Futures
  • 28. 28 25 drone opportunity concepts formulated Medical transport 7 Emergency first response 13 Infrastructure development and maintenance 5
  • 31. 31 Cycle 2 – Use case focus Cycle 3 – Business case focus Cycle 4 – Prize focus Cycle 1 – City baseline
  • 33. 33 Emergency delivery drop First responder support Drone in a van Emergency response We introduced 6 capability-led drone service concepts Fixed delivery Bed to lab chute Planned delivery drop Delivering to a community First eyes Pre-first responder Drone in a box Industrial / construction
  • 34. 34 First eyes Drone in a box Fixed delivery Emergency delivery drop
  • 35. 35 Fixed delivery - the use case explored A fixed delivery medical service focused on blood sample (e.g. spotsamples, blood tests) delivery for pre-analytical diagnostic purposes. Time criticality, sample integrity and patient outcomes are the key drivers of the service. A B
  • 36. 36 Fixed delivery - a few key insights... Retrofitting urban infrastructure is complex. There’s scarce urban property for healthcare Public acceptance for medical delivery of critical diagnostic value would be higher than other uses Business model and integration into existing user organisations is a big challenge
  • 37. 37 Cycle 2 – Use case focus Cycle 3 – Business case focus Cycle 4 – Prize focus Cycle 1 – City baseline
  • 38. 38 Challenge prize as a service Applying a service lifecycle approach to the challenge prize itself
  • 40. 40 Liveworkstudio.com London Rotterdam Sao Paulo Livework Studio © 2019 Thank you! We’d love to hear your questions. Audra Reagan audra@liveworkstudio.com Clara Llamas clara@liveworkstudio.com @liveworkstudio @theliveworker Livework Studio