Weber Shandwick and Pure Profile engaged with 1000 British consumers across the country to measure the different forms of engagement and how this has shaped voter's perception of the referendum

1. #WSEUREF
Weber Shandwick in association with Pureprofile
EU Referendum 2016 Engagement Index

2. Who we spoke to
1000 UK Consumers Nationally Representative
We spoke to them between Friday 27th May and Friday 3rd June
To determine the attitudes of the British public around the EU Referendum
To measure the different forms of engagement and how this has shaped the voters perception of the
referendum
The Aim

3. The Results
Thinking about the whole of the referendum campaign
between now and the 23rd June, to what extent are the
following likely to grab your attention?
62
56 55 51
44
31 27
18 18 17 16 15 14 10 8 6 616 16
25 24
34
39
57 53 54
60
55
61
70 70
76 80 79
Likely
Unlikely

4. The Results
Experience
Thinking about how you receive news and information on the referendum,
which of the following have to personally experienced in the last two weeks?
55
51 51
36 36
30
26
12 9 7 5 5 3 3 2 1 1

5. The Results
Still thinking about how you receive news and information on the
referendum and those that you’ve experienced in the last two
weeks; to what extent have they influenced your views?
Influence
51
48 46 45 43
40
27 26
TV/Radio debates Online news
articles
Newspaper (print)
articles about the
referendum
TV/Radio news
reports about the
referendum
Family and friends
expressing views
Facebook (social
media)
Leaflets/letters Posters/outdoor
advertising

6. Issue importance
Please consider the following issues. How important do you consider them to be to the UK?
92 90
80 80 79
74 73 69
57 53 49

7. The Results
How would you vote if there were a General Election tomorrow?
Voting Intention – General Election
26
22
16
7
4 3 1
19
2
Labour Conservative UK Independence
Party
Liberal Democrats Green Party Scottish National
Party
Plaid Cymru Undecided/Don’t
know
Other

8. The Results
Should the United Kingdom remain a member of the European Union or leave the European Union?
40
46
14
Remain a member of the
European Union
Leave the European Union Undecided
Voting Intention – EU Referendum

9. 25-34 year olds
57% remain
25% leave
Most undecided
age group – 17%
56% of 45+year
olds want to leave
the EU
65+year olds
60% leave
29% remain

10. London 49% Remain 40% Leave
Scotland
Remain 58%
Leave 34%
Wales
Remain 41%
Leave 39%
Women are
undecided about
the vote with 16%
compared to 10% of
men
East of England
(57%) and East
Midlands (52%)
voted to leave
the EU

11. #WSEUREF