Deira Call girls Service 0507330913 Call girls in Deira
Liz Rosenthal V&M presentation May 2010
1. ADVENTURES IN CROSS-MEDIA
VISION & MEDIA
Presented by: Liz Rosenthal
Founder & Managing Director, Power to the Pixel
MAY 2010
www.powertothepixel.com
2. CROSS-MEDIA CASE STUDIES
/ Four Eyed Monsters
/ Rage
/ Gaza Sderot
/ Tulse Luper Suitcases
/ The Dark Knight
/ Head Trauma
/ The Truth About Marika
3. POWER TO THE PIXEL
Events and Training:
/ The Pixel Lab, Wales, 4 to 10 July 2010
/ The Cross-Media Forum in association with BFI London Film Festival, 12-15 October
2010
Online/ Publishing:
/ The Pixel Report - Ta site focused on cross-media forms of film-making, storytelling and
distribution, providing analysis, information and debate about the changing environment
for the financing, production and distribution around the world.
Consulting:
Some of our clients to date are:
/ UK Film Council,
/ Film London
/ BAFTA,
/ Berlinale
/ Rotterdam Film Festival
/ Individual Film Companies
www.powertothepixel.com
4. TRANSFORMING MODEL
TRADITIONAL MEDIA DIGITAL/INTERACTIVE MEDIA
Gatekeeper Model Creator & Consumer Led Model
Restricts Audience Access Enables Audience Access
Limited Space Unlimited Space
Suits Blockbusters Suits Niche & Specialist
Expensive Delivery Low Cost Delivery
One-Size-Fits-All Strategy Tailored Strategies
One Version Unlimited Versions/ New Formats
Territorial Release Global Release
Multiple Platforms/ Fragmented
Limited Delivery Platforms
Audiences
Value = Unit Sales Value = Data, non-copiable items
Little Connection to Audiences Direct Relationship With Audience
5. NEW RELATIONSHIPS WITH AUDIENCES
THE INTERNET HAS TRANSFORMED THE RELATIONSHIP
BETWEEN THE CREATOR, THE AUDIENCE & THE DISTRIBUTOR
/ DIRECT CONNECTION BETWEEN CREATORS AND AUDIENCES
/ BUILD A COMMUNITY/ FANBASE AROUND YOUR WORK
/ AUDIENCES ARE NO LONGER PASSIVE
/ REMIXING AND COLLABORATING
/ A CHANGING ROLE OF CURATORS/ CRITICS/ COMMISSIONERS
/ NEW MEASURES OF QUALITY AND RELEVANCE
/ FRAGMENTED AUDIENCES ACROSS PLATFORMS
/ CREATE STORIES ACROSS MEDIA TO ENGAGE AUDIENCES
6.
7. CROSSMEDIA STORYTELLING
/ extends the creative form
/ reaches and engages extended audiences
/ increases potential types of finance
/ new opportunities to exploit and extend IP
8. CROSS-MEDIA CASE STUDIES
/ Four Eyed Monsters
/ Rage
/ Gaza Sderot
/ Tulse Luper Suitcases
/ The Dark Knight
/ Head Trauma
/ The Truth About Marika
21. The Truth About Marika
/ The Company P
24/7 ‘Ractor
Slide - courtesy of The company P
22. CROSSMEDIA STORYTELLING
/ extends the creative form
/ reaches and engages extended audiences
/ increases potential types of finance
/ new opportunities to exploit IP
“If the cinema intends to survive, I believe, it has to make a
pact and a relationship with concepts of interactivity,
and it has to see itself as only part of a multimedia
cultural adventure.”
Cinema Militans Lecture
Peter Greenaway, 28th Sept, 2003
23. THE PIXEL LAB:
The Cross-Media Film Workshop
Residential Workshop: 4 to 10 July 2010, Cardiff
Distance learning: July to October 2010
Presentation to Industry: October 2010, London
With the support of the Media Programme of the European Union and Skillset, TorinoFilmLab and ARTE
www.powertothepixel.com
24. THE CROSS-MEDIA FORUM:
In association with The BFI London Film Festival
12-15 October 2010
PIXEL CONFERENCE SUMMIT: 12 October
PIXEL PITCH COMPETITION: 13 October
PIXEL MARKET: 14 October (new for 2010)
THINK TANK: 15 October
www.powertothepixel.com
