SlideShare une entreprise Scribd logo
1  sur  13
Télécharger pour lire hors ligne
Elisabetta Tosi
Giampiero Nadali
!
fermentidigitali.com
VINISUD
!
!
!
How to communicate
wine in the web 2.0
age
!
!
!
!
Montpellier, 24th February - 20124
!
VINISUD 2014: How to comunicate wine in the web 2.0
OUR (current) CHALLENGES:
•Humans are slow to change; technology is changing
very rapidly
•We still think local… living in a global world
•“If you don’t evolve… you die!” managing
disruption
•Overloading of informations: how to survive
(picking what I really need)?
VINISUD 2014: How to comunicate wine in the web 2.0
BEFORE YOU LEAVE FOR YOUR TRIP…
CHOOSE YOUR FINAL DESTINATION
…before diving in the web, set a strategy!
3 QUESTIONS to ask oneself:
•What is your MESSAGE?
•Where are your CONSUMERS?
•How much TIME do you want to
dedicate to this commitment?
!
!
Social Media are a tool kit
When you know
what you want
to do,
you can
choose the right tool
(not before)
3 Golden Rules:
•Choose the right TONE OF VOICE (because any channel has
its own)
•Choose the right CONTENT to share (in the right channel…)
•Choose the right TIME to post
…never forget that it’s all a matter of dialogue and relationship… (and fun…)
a pray…
do not sell
DO NOT SELL do not sell
DO NOT SELL
do not sell

 do not SELL DO not Sell
DO. NOT. SELL.!!!!
!
DO NOT SELL do not sell
“Companies can now communicate with their markets directly. If they blow it, it
could be their last chance”
Some successful case history in Italy
Marilena Barbera -
CANTINE
BARBERA
Gianpaolo Paglia
POGGIO ARGENTIERA
Armin KOBLER
Luca Ferraro - BELECASEL
WINE IS SOCIAL!
VINISUD 2014: How to comunicate wine in the web 2.0
Contatto:
Elisabetta Tosi
lizzytosi@gmail.com
Mobile: 348 5178920
Giampiero Nadali

giampieronadali@mac.com

Mobile: 348 7419566
fermentidigitali.com
!
info@fermentidigitali.com

Contenu connexe

En vedette

Photoshop - Um mundo maluco
Photoshop - Um mundo malucoPhotoshop - Um mundo maluco
Photoshop - Um mundo malucoMilasan
 
Using web tools for better project collaboration.
Using web tools for better project collaboration.Using web tools for better project collaboration.
Using web tools for better project collaboration.Rhys Moult
 
Questions On South Africa (Bradleys)
Questions On South Africa (Bradleys)Questions On South Africa (Bradleys)
Questions On South Africa (Bradleys)WaikatoForever
 
Ra Dan Refleksi Ham
Ra Dan Refleksi HamRa Dan Refleksi Ham
Ra Dan Refleksi Hamlodzi
 
Special Education Least Restrictive Environment PPT. - William Allan Kritsoni...
Special Education Least Restrictive Environment PPT. - William Allan Kritsoni...Special Education Least Restrictive Environment PPT. - William Allan Kritsoni...
Special Education Least Restrictive Environment PPT. - William Allan Kritsoni...William Kritsonis
 
Boyer, ashley problems facing american education
Boyer, ashley problems facing american educationBoyer, ashley problems facing american education
Boyer, ashley problems facing american educationWilliam Kritsonis
 
Ponny Igj Putaran Doha Dan Fta Jakarta 11 Des 2007
Ponny Igj Putaran Doha Dan Fta Jakarta 11 Des 2007Ponny Igj Putaran Doha Dan Fta Jakarta 11 Des 2007
Ponny Igj Putaran Doha Dan Fta Jakarta 11 Des 2007lodzi
 
Endocrine System
Endocrine SystemEndocrine System
Endocrine SystemRhys Moult
 
Rwanda- UN Millennium Development Goals
Rwanda- UN Millennium Development GoalsRwanda- UN Millennium Development Goals
Rwanda- UN Millennium Development GoalsSami Nerenberg
 
Dr. Fred C. Lunenburg - school attendance and student records schooling v1 n...
Dr. Fred C. Lunenburg -  school attendance and student records schooling v1 n...Dr. Fred C. Lunenburg -  school attendance and student records schooling v1 n...
Dr. Fred C. Lunenburg - school attendance and student records schooling v1 n...William Kritsonis
 
Jornada 3
Jornada 3Jornada 3
Jornada 3jaaj73
 
Jornada 5
Jornada 5Jornada 5
Jornada 5jaaj73
 
Dr. Kritsonis, NATIONAL FORUM JOURNALS, www.nationalforum.com
Dr. Kritsonis, NATIONAL FORUM JOURNALS, www.nationalforum.comDr. Kritsonis, NATIONAL FORUM JOURNALS, www.nationalforum.com
Dr. Kritsonis, NATIONAL FORUM JOURNALS, www.nationalforum.comWilliam Kritsonis
 
Avant
AvantAvant
AvantUPB
 

En vedette (19)

Photoshop - Um mundo maluco
Photoshop - Um mundo malucoPhotoshop - Um mundo maluco
Photoshop - Um mundo maluco
 
Using web tools for better project collaboration.
Using web tools for better project collaboration.Using web tools for better project collaboration.
Using web tools for better project collaboration.
 
Questions On South Africa (Bradleys)
Questions On South Africa (Bradleys)Questions On South Africa (Bradleys)
Questions On South Africa (Bradleys)
 
Secrets of the Thin
Secrets of the ThinSecrets of the Thin
Secrets of the Thin
 
Ra Dan Refleksi Ham
Ra Dan Refleksi HamRa Dan Refleksi Ham
Ra Dan Refleksi Ham
 
Special Education Least Restrictive Environment PPT. - William Allan Kritsoni...
Special Education Least Restrictive Environment PPT. - William Allan Kritsoni...Special Education Least Restrictive Environment PPT. - William Allan Kritsoni...
Special Education Least Restrictive Environment PPT. - William Allan Kritsoni...
 
Boyer, ashley problems facing american education
Boyer, ashley problems facing american educationBoyer, ashley problems facing american education
Boyer, ashley problems facing american education
 
Ponny Igj Putaran Doha Dan Fta Jakarta 11 Des 2007
Ponny Igj Putaran Doha Dan Fta Jakarta 11 Des 2007Ponny Igj Putaran Doha Dan Fta Jakarta 11 Des 2007
Ponny Igj Putaran Doha Dan Fta Jakarta 11 Des 2007
 
Slideshare
SlideshareSlideshare
Slideshare
 
Endocrine System
Endocrine SystemEndocrine System
Endocrine System
 
Rwanda- UN Millennium Development Goals
Rwanda- UN Millennium Development GoalsRwanda- UN Millennium Development Goals
Rwanda- UN Millennium Development Goals
 
Luck (1)
Luck (1)Luck (1)
Luck (1)
 
Dr. Fred C. Lunenburg - school attendance and student records schooling v1 n...
Dr. Fred C. Lunenburg -  school attendance and student records schooling v1 n...Dr. Fred C. Lunenburg -  school attendance and student records schooling v1 n...
Dr. Fred C. Lunenburg - school attendance and student records schooling v1 n...
 
Mr Four Square
Mr Four Square Mr Four Square
Mr Four Square
 
Jornada 3
Jornada 3Jornada 3
Jornada 3
 
Jornada 5
Jornada 5Jornada 5
Jornada 5
 
Dr. Kritsonis, NATIONAL FORUM JOURNALS, www.nationalforum.com
Dr. Kritsonis, NATIONAL FORUM JOURNALS, www.nationalforum.comDr. Kritsonis, NATIONAL FORUM JOURNALS, www.nationalforum.com
Dr. Kritsonis, NATIONAL FORUM JOURNALS, www.nationalforum.com
 
Avant
AvantAvant
Avant
 
生命密碼 20110224
生命密碼 20110224生命密碼 20110224
生命密碼 20110224
 

Similaire à VINISUD 2014: How to comunicate wine in the web 2.0

Presentation Pablo Ruiz Bangkok 2012
Presentation Pablo Ruiz Bangkok 2012Presentation Pablo Ruiz Bangkok 2012
Presentation Pablo Ruiz Bangkok 2012Pablo Ruiz Amo
 
Webquest by the Roman team
Webquest by the Roman teamWebquest by the Roman team
Webquest by the Roman teammariella
 
The Role of IT for Social Change
The Role of IT for Social ChangeThe Role of IT for Social Change
The Role of IT for Social ChangeNetcetera
 
Leadership and Mindfulness in a Connected Age
Leadership and Mindfulness in a Connected AgeLeadership and Mindfulness in a Connected Age
Leadership and Mindfulness in a Connected AgeAmanda Levinson
 
Social Media strategies for small businesses
Social Media strategies for small businessesSocial Media strategies for small businesses
Social Media strategies for small businessesJoe Robens
 
Humber trends presentation
Humber trends presentationHumber trends presentation
Humber trends presentationRon Nurwisah
 
2013 World Entrepreneurship Forum: Startup Communities
2013 World Entrepreneurship Forum: Startup Communities2013 World Entrepreneurship Forum: Startup Communities
2013 World Entrepreneurship Forum: Startup CommunitiesNorris Krueger
 
Ppt on social media
Ppt on social mediaPpt on social media
Ppt on social mediaAnonOne
 
Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3Abbey Road Creations
 
BLUG: Everything you need to know on starting social bizz
BLUG: Everything you need to know on starting social bizzBLUG: Everything you need to know on starting social bizz
BLUG: Everything you need to know on starting social bizzFriso van den Berg
 
Full Throttle Social Media Community Building For Marketeers
Full Throttle Social Media Community Building For MarketeersFull Throttle Social Media Community Building For Marketeers
Full Throttle Social Media Community Building For MarketeersAndyatELC
 
The notes from start upsocial for start up loans attendees from thursday 13th...
The notes from start upsocial for start up loans attendees from thursday 13th...The notes from start upsocial for start up loans attendees from thursday 13th...
The notes from start upsocial for start up loans attendees from thursday 13th...Great Marketing Works
 
Presentation - CV / Resume Building at University
Presentation - CV / Resume Building at UniversityPresentation - CV / Resume Building at University
Presentation - CV / Resume Building at UniversityHedge Fund South Africa
 
Joakim Jardenberg's presentation
Joakim Jardenberg's presentationJoakim Jardenberg's presentation
Joakim Jardenberg's presentationdxfswe
 

Similaire à VINISUD 2014: How to comunicate wine in the web 2.0 (20)

Presentation Pablo Ruiz Bangkok 2012
Presentation Pablo Ruiz Bangkok 2012Presentation Pablo Ruiz Bangkok 2012
Presentation Pablo Ruiz Bangkok 2012
 
Webquest by the Roman team
Webquest by the Roman teamWebquest by the Roman team
Webquest by the Roman team
 
The Role of IT for Social Change
The Role of IT for Social ChangeThe Role of IT for Social Change
The Role of IT for Social Change
 
Leadership and Mindfulness in a Connected Age
Leadership and Mindfulness in a Connected AgeLeadership and Mindfulness in a Connected Age
Leadership and Mindfulness in a Connected Age
 
Community Marketing Call 03 03 10
Community Marketing Call 03 03 10Community Marketing Call 03 03 10
Community Marketing Call 03 03 10
 
Social Media strategies for small businesses
Social Media strategies for small businessesSocial Media strategies for small businesses
Social Media strategies for small businesses
 
Music IP Valuation Workshop - Your Music, Your Brand
Music IP Valuation Workshop - Your Music, Your BrandMusic IP Valuation Workshop - Your Music, Your Brand
Music IP Valuation Workshop - Your Music, Your Brand
 
Humber trends presentation
Humber trends presentationHumber trends presentation
Humber trends presentation
 
Social media talk
Social media talkSocial media talk
Social media talk
 
2013 World Entrepreneurship Forum: Startup Communities
2013 World Entrepreneurship Forum: Startup Communities2013 World Entrepreneurship Forum: Startup Communities
2013 World Entrepreneurship Forum: Startup Communities
 
Ppt on social media
Ppt on social mediaPpt on social media
Ppt on social media
 
Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3Social media in b2 b marketing 2012 dec 18 96p3
Social media in b2 b marketing 2012 dec 18 96p3
 
BLUG: Everything you need to know on starting social bizz
BLUG: Everything you need to know on starting social bizzBLUG: Everything you need to know on starting social bizz
BLUG: Everything you need to know on starting social bizz
 
Full Throttle Social Media Community Building For Marketeers
Full Throttle Social Media Community Building For MarketeersFull Throttle Social Media Community Building For Marketeers
Full Throttle Social Media Community Building For Marketeers
 
Metropolia Studia Generalia (English)
Metropolia Studia Generalia (English)Metropolia Studia Generalia (English)
Metropolia Studia Generalia (English)
 
Traumatic Brain Injury & Social Media
Traumatic Brain Injury & Social MediaTraumatic Brain Injury & Social Media
Traumatic Brain Injury & Social Media
 
The notes from start upsocial for start up loans attendees from thursday 13th...
The notes from start upsocial for start up loans attendees from thursday 13th...The notes from start upsocial for start up loans attendees from thursday 13th...
The notes from start upsocial for start up loans attendees from thursday 13th...
 
Presentation - CV / Resume Building at University
Presentation - CV / Resume Building at UniversityPresentation - CV / Resume Building at University
Presentation - CV / Resume Building at University
 
Joakim Jardenberg's presentation
Joakim Jardenberg's presentationJoakim Jardenberg's presentation
Joakim Jardenberg's presentation
 
BAM Congress 2018:Tom Goodwin from Zenith Optimedia
BAM Congress 2018:Tom Goodwin from Zenith OptimediaBAM Congress 2018:Tom Goodwin from Zenith Optimedia
BAM Congress 2018:Tom Goodwin from Zenith Optimedia
 

VINISUD 2014: How to comunicate wine in the web 2.0

  • 1. Elisabetta Tosi Giampiero Nadali ! fermentidigitali.com VINISUD ! ! ! How to communicate wine in the web 2.0 age ! ! ! ! Montpellier, 24th February - 20124 !
  • 3. OUR (current) CHALLENGES: •Humans are slow to change; technology is changing very rapidly •We still think local… living in a global world •“If you don’t evolve… you die!” managing disruption •Overloading of informations: how to survive (picking what I really need)?
  • 5. BEFORE YOU LEAVE FOR YOUR TRIP… CHOOSE YOUR FINAL DESTINATION …before diving in the web, set a strategy!
  • 6. 3 QUESTIONS to ask oneself: •What is your MESSAGE? •Where are your CONSUMERS? •How much TIME do you want to dedicate to this commitment? ! !
  • 7. Social Media are a tool kit When you know what you want to do, you can choose the right tool (not before)
  • 8. 3 Golden Rules: •Choose the right TONE OF VOICE (because any channel has its own) •Choose the right CONTENT to share (in the right channel…) •Choose the right TIME to post …never forget that it’s all a matter of dialogue and relationship… (and fun…)
  • 9. a pray… do not sell DO NOT SELL do not sell DO NOT SELL do not sell do not SELL DO not Sell DO. NOT. SELL.!!!! ! DO NOT SELL do not sell
  • 10. “Companies can now communicate with their markets directly. If they blow it, it could be their last chance” Some successful case history in Italy Marilena Barbera - CANTINE BARBERA Gianpaolo Paglia POGGIO ARGENTIERA Armin KOBLER Luca Ferraro - BELECASEL
  • 13. Contatto: Elisabetta Tosi lizzytosi@gmail.com Mobile: 348 5178920 Giampiero Nadali
 giampieronadali@mac.com
 Mobile: 348 7419566 fermentidigitali.com ! info@fermentidigitali.com