Lifesavers Conference Session: Beyond Facebook
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An overview of social media tools and tactics that extend beyond Facebook.
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Lifesavers Conference Session: Beyond Facebook
- 1. Social Media, the Big Picture Beyond Facebook: Taking Social and New Media to the Next Step Lifesavers Conference Nashville, TN April 27, 2014 Presented by: Lloyd Brown Director of Communications American Association of State Highway and Transportation Officials
- 2. What we’ll cover • What are the trends in social media usage, tool adoption • The current state of DOTs social media usage
- 3. Let’s review • 1990 - AOL rules • 1996 – Cable broadband • 1998 – “Online PR” • 2000 – Rise of streaming audio • 2002 – AOL disappearing • 2005 – What‟s a blog? • 2006 – We need a blog! • 2007 – Twitter, Facebook, Linkedin • 2009 – Smart phones, iPads = mobility To get to the heart of social media adoption, we first must understand Internet access.
- 4. Race Education Geography Disability Internet access Contributing factors Latest statistics • Nearly 1 in 5 Americans do not use Internet • A third of Americans with disabilities are less likely to go online • „Mobile‟ is changing the game Source: Pew Internet & American Life, “Digital Differences,” April 13, 2012
- 5. Wireless generations? • 63% of American adults connect to the Internet wirelessly • However, 6 in 10 American adults connect via broadband (as of Aug. 2011) Nearly 90% of adults with household income over $75,000 annually have broadband access. 4/26/2012 5 Source: Pew Internet & American Life, “Digital Differences,” April 13, 2012
- 6. Mobile phones open opportunities New York Times: “Other cultural forces aside, minorities, lower- income households and younger adults access the Internet at higher rates on mobile devices because they often do not have computers at home.” 4/26/2012 6 Photo by Ed Yourdon Source: http://www.nytimes.com/2010/08/02/technology/02drill.html?_r=1
- 7. ‘Digital Divide’ The Digital Divide Is Still Leaving Americans Behind, http://mashable.com/2013/08/18/digital- divide “However, high school students at Newark Leadership Academy told Mashable a smartphone might allow them to apply for a job or download music, but many students have found it impossible to perform the same quality of work on a smartphone that they might be able to on a personal computer.”
- 8. SOCIAL MEDIA TRENDS It‟s a mobile world
- 9. Social media tools What‟s so social about today‟s media? • Facebook • Twitter • YouTube • Instagram It’s all about the conversation!
- 10. Facebook Still one of the most challenging social media outlets. April 2014: - 1.28B users - 757M daily active users • Privacy • Changing algorithms • Facebook „fatigue‟ http://expandedramblings.com/index.php/by-the-numbers-17- amazing-facebook-stats/#.U1lEiVVdWSo
- 11. Twitter Microblogging site continuing to change our news/information culture in 140 characters. • 8 years old • 500 million „tweets‟ a day • Careers devastated, careers made http://expandedramblings.com/index.php/march-2013-by-the-numbers-a- few-amazing-twitter-stats/#.U1lFzVVdWSo
- 12. YouTube Search Email Shop Social network Banking 92% 91% 71% 64% 61% • More than 4 BILLION views a day (25% via mobile) • More than 2 BILLION searches a day • 83% of Gen Z visit at least monthly http://youtu.be/6f-z_hFpwQk So what are people doing online? http://expandedramblings.com/index.php/youtube- statistics/#.U1lGLVVdWSo
- 13. Instagram • 200 million users • 20 billion photos shared • On average, users spent 257 mins./month on Instagram http://expandedramblings.com/index.php/important-instagram-stats/
- 14. Quick pause: Do you remember?
- 15. Social media = All ages “Six out of ten internet users ages 50-64 are social networking site users, as are 43% of those ages 65 and older.” - Pew Study Source: http://pewinternet.org/Reports/2013/social-networking-sites/Findings.aspx?view=all
- 16. So what’s driving all of this?
- 17. Social media usage Source: http://sourcedigit.com/1488-social-media-trend-2013-social-networking-is-all-about-mobile/ * Per month *
- 18. Connected devices here to stay American ownership: • Cell phones - 90% • Smartphones – 58% • Desktop/laptops - 78% • Tablet computers - 42% • E-readers - 32% 4/26/2012 18 Source: Pew Internet & American Life Project, “Device Ownership Over Time”
- 19. Emerging social media “… younger people have truly embraced the move to apps that are a combination of visual, mobile and social.” – Shayla Thiel-Stern, University of Minnesota journalism professor, digital media and culture Pinterest Storify SnapChat Vine Path Banjo
- 20. DOT SOCIAL MEDIA USAGE The current state of
- 21. History of the survey • AASHTO‟s first social media survey of state DOTs published in 2010. • 26 states were using Twitter – primarily relaying road/traffic information • 14 states used Facebook. • 7 states had a blog • 10 states used podcasting
- 22. It was 1-way outreach in 2010 • Survey respondents said social media was effective way of reaching an audience • Every state relied on news releases to reach media. • Only two states said they had reduced or cut other activities to manage social media.
- 23. In 2013, the world changes Good bye old tools, Hello new tools • 12 states use Pinterest, 10 states use Storify • Linkedin use cut drastically, just 16% use podcasts • 1/3rd of states have staff dedicated to social media full time • 11 states give employees access to social media sites at work.
- 24. 0 10 20 30 40 50 60 70 80 90 100 2010 2011 2012 2013 State DOT Social Media Adoption Twitter Facebook LinkedIn Flickr Blogs Video Podcasts Pinterest Storify Other Mobile Apps Social media tool usage Most used social media tools
- 25. In 2013 Social media = Challenges “Social media has become as equally important as traditional media.” “Keeping pace as new trends; tools and technologies develop. It will also be a challenge to integrate employees to do this on a large scale.” “Just not sure what will be the next helpful tool and what will be the next pointless flop.”
- 26. Looking ahead • Social media emerging as public involvement tool. • A social media is standard tool. Focus now is on best practices, staffing, access to tools. • And …
- 27. Conclusion • The public is moving, no longer limited by time or space. • The new technologies bring with them old challenges … and, new opportunities • Focus on a core communications program that includes: Accountability Responsiveness Creativity April 10, 2014 27
- 28. Social Media, the Big Picture April 10, 2014 28 Contact: Lloyd D. Brown, Director of Communications American Association of State Highway and Transportation Officials (202) 624-5802 office (202) 677-5811 cell lbrown@aashto.org Beyond Facebook: Taking Social and New Media to the Next Step
Notes de l'éditeur
- As the web has moved from an information resource to a more conversational style of interaction, social media has seen rapid growth in recent years. For consumers, the benefits to work, socialising, entertainment and the engagement with goods and services are significant, for consumers with disabilities, the benefits are even more profound due to the opportunities for participation.
- Pew Internet & American Life Project: About three in four (74%) teens ages 12-17 say they access the internet on cell phones, tablets, and other mobile devices at least occasionally. And 1-in-4 are "cell-mostly" internet users.
- At one Newark public high school, accessible Wi-Fi can be more valuable than a bus ride home.In Newark, a city with one of the highest poverty rates in the U.S., many Newark Leadership Academy students can't afford home Internet access. At the school, like all public schools in the city, Wi-Fi isn't available to teachers or students. Instead, teens hungry for an online connection seek alternatives in order to fill out job and college applications, complete homework assignments and stay connected to the outside world.“If they knew someone who could turn their phone into a hot spot, they would actually pay other students to use their data,” said Robert Fabriano, a 30-year-old teacher at the school. “They would trade bus tickets ... if they lived two or more miles away, or a couple of bucks if they had it.”Many of Fabriano's students would prefer a two-mile walk home over a missed Wi-Fi opportunity.