The document discusses different aspects of how Gravity was marketed leading up to its release. It describes how the teaser trailer was very effective at drawing people in while not giving too much away. Interviews with the stars Sandra Bullock and George Clooney in major publications helped promote the film. Social media also played a significant role in marketing through online buzz and sharing of content. Showing the film at film festivals in Venice and Telluride before its wide release allowed critics and industry insiders to see it and begin generating buzz online and in person long before it hit theaters.

1. The Marketing of Gravity
By Abbie Lloyd

2. The Teaser Trailer/the Trailer
My opinion:
To the left you will see some screen grabs taken from the
teaser trailer of Gravity. I thought that the teaser trailer
was breath taking and extremely effective at drawing
people into realising this is not just another sci-fi space
film. The Teaser trailer begins with soft melodic music and
a calm tone. It begins by explaining how at 327 miles
above the earth, the views are incredibly beautiful. This
equilibrium and peacefulness is instantly disrupted with a
loud crash. What was a slow moving, harmonious looking
scene instantly turns into a very realistic, frightening action
scene.
This part of the trailer depicts one of the main bits of
action in the film where their space shuttle is hit by debris.
I feel that this teaser trailer really captures the best of both
sides of the film. The slow and peaceful beginning really
gives the viewer time to appreciate the amazing special
effects, however the second half of the trailer really shows
there to be a lot of action within the film. This dark,
disturbed backbone to the trailer really draws in the
viewer in order to show them that this is not a quiet and
safe, space documentary-like film and that it really will take
your breath away.
Overall Teaser trailers help boost the marketing of gravity
because they give the viewers a small look into what the
film is about without giving away as much as a normal
trailer. It really captures the audiences attention and
increases anticipation for the films release.
What the public thought:
When Gravity's first teaser trailer endeared
itself to said movie fans, it didn't quite hit the
sweet spot for everyone. Many people today
believe that their first trailer certainly would not
have caused anyone to predict the films massive
success.
despite its amazing teaser trailer, the ambitious
sci-fi flick with star power, depth, and visual awe
to it did not attract many peoples attention at
first. It was said to be a little bit of a let down to
the company before the film was released.

3. Interviews with the Stars (star power)
• star power played a highly important role in the Marketing of
gravity. In an era where its importance is reasonably
questioned, Bullock and Clooney are two extremely talented
and successful actors who are “at the top of their game”. The
former, fresh off her (previous) best career opening in The Heat,
plus Clooney, a near-perennial Oscar contender both in front of
and behind the camera, made for a one-two star punch that
adult audiences couldn't resist.
• As it was, gravity was already gaining a lot of attention and
excitement from fans because of The visual appeal. The amazing
visually dynamic side to the film really complemented the use of
star power and elevated Gravity to a new level of anticipation.
For months in advance, members of the film community buzzed
about Cuarón's first film in nearly seven years. The degree of
creative passion which bred technical accuracy and ambitious
filmmaking excited movie fans greatly. The use of social media
also helped greatly in Fuelling the “buzz” for the films release.
• The Stars of the film, Bullock and Clooney, appeared in many
interviews with big firms, one of the biggest being the Guardian
(as it was classed as a British film). These interviews were
broadcasted on TV, In the news papers and magazines and
online. The Organisations that were interviewing the stars
helped with the marketing of gravity because they could reach a
very large audience all at once, allowing gravity to be advertised
to a larger fan base.

4. Social media campaigns
Social media played a significant factor in the marketing of
gravity. Social media marketing in a highly effective and
modernised way of marketing films because online, people are
able to share their thoughts and feelings on content and
express their views freely which makes the target audience feel
like they are actively involved in the whole process of the film
itself. By going online, you can also target a massive audience
of people at once with what you have to say.
Gravity had been posting strong numbers in relation to
comparison films across Twitter, Flixster, and Facebook over
the past few months. That underscored the enthusiasm of
movie fans and, as online buzz continued growing, highlighted
the potential for mainstream interest to follow.

5. Showings at the films festival
• second-week performance of Warner Bros.’ space thriller may be even more impressive than those
box office previews on the first week. It brought in an estimated $44.3 million over the weekend,
just 21 percent down from its $55.7 million debut, the best retention rate ever for a film that
opened to more than $50 million.
• To put that in perspective, look at the year’s three biggest movies.
• “Iron Man 3” fell 58 percent in its second weekend after opening with $174 million.
• “Man of Steel” plummeted 64 percent from its $116 million debut.
• “Despicable Me 2” dropped 47 percent from its $83 million first weekend.
• “Marvel’s The Avengers” fell 50 percent in its second week last year, according to Box Office Mojo.
Gravity was previewed at two different film festivals: the first was the 70th Venice international film
festival on the 28th of august in 2013. the second festival was the north American premiere (3 days
later)at the Telluride film festival. It was released into cinemas in the US and Canada on the 4th October
in 2013. film festival premieres are beneficial for the marketing of a film before its release because many
film critics and people involved in the film industry (including reporters, actors, directors etc.) Attend
them meaning you are able to get people talking. Reporters who attend the festival may write up
reviews etc. and post them online to reach a wide audience. Because there is such a large gap between
the film festival dates and the release dates of the film, it offers a large time window for people to begin
talking about the film and increasing the anticipation on social media and in person.