A talk about why the Shropshire Digital Services Team decided to change and improve the Shropshire Council website, and how they did it. Presented by Louise Tierney, Digital Services Team Leader at Shropshire Council at our Really Useful Day, 26 October 2012, in Crewe.

1. Project WIP
new.shropshire.gov.uk
User Experience
@projectwip

2. @projectwip
My name’s
Louise Tierney

3. @projectwip
I work with
these guys

4. @projectwip
Dale
@dale_shepherd
Sophie
Lewis
Me
CJ@SophieEwanR
@lewismoorcroft
@thelittle_t
@myfavouritecake

5. Tweet @projectwip your
questions for live answers
from the guys back at the
office.
@projectwip

6. @projectwip

7. @projectwip

8. @projectwip

9. @projectwip
The Uglier...

10. We took matters into our own hands!
@projectwip

11. We don’t
want
CUSTOMERS
getting LOST
@projectwip

12. @projectwip
We didn’t want to put lipstick on a pig

13. @projectwip
We wanted

14. @projectwip

15. RESEARCH
@projectwip

16. UNDERSTANDING our
customers fully
@projectwip

17. We’re a Council not
Amazon, people don’t shop
around.
@projectwip
“
”

18. Top keywords
@projectwip
Recycling Centre opening times
Shrewsbury Recycling Centre opening times
Tip opening times
Shrewsbury tip
Brignorth tip opening times
Refuse collection
Bin collection
Shrewsbury bin collection Recycle
Shropshire recycling Recycling in Shropshire
Materials that can be recycled

19. @projectwip
What
&
How?

20. @projectwip
They WANTED…
– Household recycling centres - over 19,000 pageviews
– Household rubbish collection – over 14,000 pageviews
– Shrewsbury Household Recycling Centre – over 11,000
– Waste collection day finder – over 9,000
– What can I recycle where – over 9,000
They NEEDED
– What can I recycle where?
– Where’s my nearest recycling point?
– What goes in which bin?

21. Sitemaps
@projectwip

22. Wireframes
@projectwip

23. Page templates
@projectwip

24. @projectwip
From this

25. @projectwip

26. @projectwip
To this

27. Design
@projectwip

28. Design
@projectwip

29. Design
@projectwip

30. Design
@projectwip

31. Design
@projectwip

32. @projectwip
But, we did

33. @projectwip

34. @projectwip
It wasn’t always

35. @projectwip

36. @projectwip
Sometimes it was

37. @projectwip

38. @projectwip
Design for the USER
not the service area

39. @projectwip
Or at least try.

40. @projectwip
Dale
@dale_shepherd
Sophie
Lewis
Me
CJ@SophieEwanR
@lewismoorcroft
@thelittle_t
@myfavouritecake
@ProjectWip

41. Credits
• ht t p: / / www. f l i ckr . com/ phot os/ pahudson/ 6819454104/ - Lego Sher l ock – Paul Hudson
• ht t p: / / www. f l i ckr . com/ phot os/ 86979666@N00/ 7623744678/ si zes/ l / i n/ phot ost r eam/ i dea
f i nger - Tsahi Levent - Levi ' s
• ht t p: / / www. f l i ckr . com/ phot os/ s2ubl ack/ 6823238551/ ( spl at – St ewar t Bl ack)
• ht t p: / / www. f l i ckr . com/ phot os/ bi l l war d/ 110287216/ si zes/ o/ i n/ phot ost r eam/ Sai l i ng l ego
– Bi l l War d
• ht t p: / / www. f l i ckr . com/ phot os/ puui ki beach/ 7063564991/ Pushi ng car t hr ough mud
puui ki beach' s
• http://timothyandersonart-illustration.blogspot.co.uk/ - The Good The Bad & The Ugly
@projectwip