Padma Gillen, a content designer at the Government Digital Service (GDS), gave this presentation at our Really Useful Day: GOV.UK & User Journeys, 20 November 2013, in Manchester.
The presentation looked at the creation of GOV.UK and how to put user needs at the heart of content design.
34. •
Front-load sentences with the
important stuff
•
If it’s not essential, leave it out
•
Break it up - use:
- short sentences and paragraphs
- subheads
- lists
- active voice
Padma Gillen
GDS
35. User journeys should:
•define the audience
•be ordered around what people need to
know when
•include enough information so the user
can make a decision or take an action
Padma Gillen
GDS
37. User journeys should:
•be based on evidence of how users
actually behave
•not how you think they behave
•and definitely not on what you want to
tell them
Padma Gillen
GDS