This presentation was given to an audience of small businesses at LSA Bootcamp, a one day digital marketing intensive in Austin 1/24/16. For more about the event and for a look at future events visit: http://bit.ly/LSABootcamp16
7. What makes a good first date?
“Getting great customer engagement
is a function of inputs like post
structure, topic, timing and great
writing.”
8. Types of posts:
Product promotion
Pop culture based (hashtags)
Question-based posts
Call to action
Educational
Generate content to engage and
retain customers
19. What can implementing
Twitter mean for your
business?
• More customer feedback
• Direct customer interaction
• Real time engagement
• More word of mouth
Stay Connected
23. Build Ongoing Relationships
1.Keep top of mind with engaging posts
2.Enhance customer service by responding
3.Thank customers who check-in
4.Make customers feel valued by asking for their
feedback
5. Build long-lasting customer relationships with e
mail newsletters