Ginny Sandu, senior product manager, mobile and local advertising for Bing Ads outlined Bing’s strategy for helping SMBs as three fold: eliminate complexity, enable local task completion, and measure local ROI for SMBs.

6. Source: IDC Mobile Phone Tracker

7. 01 02 03 04

8. Source: Facebook 10-Q, Earnings Transcript, Forbes, Borrell Associates, YP Local Insights Report, Q2
2013,
Yelp Q2 2013 Investor Presentation, Twitter S-1

10. 123 118
100

18. Right Balance

20. Yahoo PC User searching in Bellevue (within 50 miles of
business)
Bing PC User searching in New York (within 50 miles of
business)
User searching outside of 50 miles of business
Combining Location Extensions with Site Links

22. Today
H2 2014
Coming
Soon

25. “Online search is the phone book
for the next generation of
consumers. Brands who are able to
provide the right information at
the right time and place will be
the ones who best resonate with
consumers in the future.”
Judge Graham, Search Engine Watch, 1/30,2014