This session was presented at the LSA18 event in Chicago, April 30 - May 2, 2018.

1. The New Local Marketplace
Neg Norton

2. What Is “The New Local Marketplace”?
• New competitors entering the market
• Broader product roadmap (CRM, SaaS, etc.)
• Fundamental tech changes (cloud, AI/machine learning, etc.)
• Adapting to new distribution channels (virtual assistants)
• Emphasis on the customer experience

3. Speed
Driving Forces of Commerce in 2018

4. Innovators Have Pushed Consumer
Expectations to New Heights

5. In letter to shareholders,
Jeff Bezos said…
“I love customers that are divinely discontent.
Expectations never static. They always go up.
People have a voracious appetite for a better
way. Yesterday’s ‘wow’ quickly becomes today’s
ordinary. I see that cycle of improvement
happening faster than ever before.”

6. Another View of Why CX Is Important
Brad Rencher -- EVP and General Manager - Adobe

8. Enhancing the Experience for LSA Members
1. Events
2. Content
3. Services

9. Expanding Event Lineup

10. Place Conference: London

11. More Content & Insight

12. Content for SMBs too.

13. Services & Intelligence

14. End Game: Build the “Local” Community
Media Orgs
Agencies
MarTechMulti-Location
SMBs
SMB SaaS
Events | Reports | Webinars | Blogs | Research & Surveys | Networking
Member Benefits | Co-op Services | Consulting | Other Services

15. 2018: 35 YTD
2017: 66
2016: 48
2015: 44
2014: 41
Total: 234
New LSA Members

16. Membership Composition
Agencies
32%
Media Companies
31%
MarTech,
AdTech, Data
Providers, etc.
37%

17. LSA Event Attendees
936
1393
1523
2015 2016 2017

18. LSA Audience Growth
Webinar Registration Rate up 228% vs. 2014
Blog Traffic up 60% vs 2014
Website Traffic up 33% vs. 2015
Email Subscriptions up 40% vs. 2016

19. Bill Dinan
SVP, Strategic
Partnerships
Acquisio
James V. Continenza
Executive Chairman and Acting
President and CEO
Vivial
Joe Marchese
SVP Sales
Yext
Ben Wood
Director of Channel Sales
Americas
Google
Kevin Jasper
CEO
hibu US
Chad Richard
SVP, Business & Corporate
Development
Yelp
Joe Walsh
President and CEO
Dex Media, Inc.
Kelly Thomas
VP, Partner Development
Microsoft
Michael Fordyce
CEO
NinthDecimal
Norm Hagarty
CEO and Managing Partner
DAC Group
Paras Maniar
President, Local
Gannett | USA
TODAY NETWORK
Sharon Sweeney
President
Fairway Group
Phillip Rather
Head of Local Partnerships
Facebook

20. Our Products/Brands

22. Thank You!
neg@theLSA.org

23. What’s Wrong with ____
& How to Fix it
Lisa BradnerWilliam Chamberlain Walter Geer Chad Richard