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12 Mobile App Marketing Tips, Tricks, and Best Practices

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We're sharing the ultimate list of mobile app marketing best practices to help you win in the world of app marketing!

This presentation is packed with the tips, tricks, and tools you need to be successful and make the most of your awesome mobile app!

Publié dans : Mobile
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12 Mobile App Marketing Tips, Tricks, and Best Practices

  1. 12 MOBILEAPPMARKETING TIPS TRICKS & best practices PRESENTED BY
  2. AT WE HELP FOLKS BECOME BETTER APP MARKETERS   By helping them understand their audience and promote their app!
  3. TODAY, WE’RE GIVING YOU THE STEPS TO APP STARDOM We’ll show you how to: Ø  Delight customers (not annoy them) Ø  Try new strategies (and repeat what’s working well) Ø  Use your data (for better targeting and insight)     READY? LET’S GO!
  4. Know your AUDIENCE 1 [and where they come from ]
  5. YOUR SOURCES COMPARE  
  6. HIGHEST SEE WHO DRIVES USERS loyalty LTV[ LIFE TIME VALUE ] OVER TIME WITH THE   &
  7. FOCUS ON THOSE SOURCES
  8. MEASURE the right METRICS 2
  9. Measure for MOBILE Ø  SESSIONS Ø  SESSION INTERVAL Ø  TIME IN APP One uninterrupted period of interaction in which a user is actively using your app, counted from app open to app close The amount of time between a user’s 1st and 2nd session with your app How long a user spends in your app across a given period of time Ø  USERS The number of people who use your app with these 8 app elements to track
  10. Measure for MOBILE Ø  LIFE TIME VALUE Ø  RETENTION How much each app user is worth across his or her lifetime The percent of users who return to your app after their first visit Ø  SCREEN FLOW Ø  ACQUISITION The number of users who download and install your app from a certain source (eg organic search, paid ads, in-app referrals) Allows you to visualize the typical user path within your app, tracking exits by screen, flow paths between screens, etc
  11. Don’t be afraid to 3 EXPERIMENT
  12. new APPS ARE A BRAVE WORLD
  13. new APPS ARE A BRAVE WORLD EXPERIMENT with… Ø AUDIENCES: Try appealing to different target audiences. Ø CONTENT: Try different formats and styles of content. Ø MESSAGING: Try different CTAs, experiment with emoticons, etc. Ø BUTTONS: Try different styles and colors for buttons in your in-app messages. Ø EMAIL: Try different email subject lines and incentives to lure new app users.
  14. new APPS ARE A BRAVE WORLD TEST MULTIPLE VERSIONS AND SEE WHAT PERFORMS BEST A/B TEST
  15. new APPS ARE A BRAVE WORLD Try new stuff See what happens & & Track results
  16. USE DATA-DRIVEN best practices 4
  17. Learn the best messaging word length, the top time of day, and punctuation to use! Click to read!
  18. SECURE 5 THE   OPT-IN push message
  19. Get users to OPT-IN so that you can with them engage
  20. Get users to OPT-IN so that you can with them Not sure how? Read our post on how to get app users to opt-in! click to read! engage
  21. push messages 6 CREATE TARGETED  
  22. BROADCAST MESSAGES IRRITATE USERS (they go out to all of your app users)
  23. INSTEAD, CREATE targeted PUSH MESSAGES which speak to unique app users
  24. personalizeBASED ON FEATURES LIKE: YOU CAN EVEN MESSAGES - time zone - location - behavior - app usage - device & much more!
  25. personalizeBASED ON FEATURES LIKE: YOU CAN EVEN MESSAGES - time zone - location - behavior - app usage - device & much more! THIS HELPS YOU TARGET THE FOR EVERY MESSAGE PERFECT AUDIENCE
  26. promote RELEVANT OFFERS 7
  27. delight USERS WITH OFFERS THAT MATCH THEIR learn from previous behaviors PREFERENCES & BEHAVIOR
  28. Don’t forget CALLS-TO-ACTION 8
  29. next steps TELL USERS WHAT TO TAKE  
  30. next steps TELL USERS WHAT killer CTA TO TAKE   [CALL-TO-ACTION]
  31. DON’T UNDERESTIMATE THE9 POWER   OF in-app messaging
  32. IN-APP MESSAGING CAN BE USED TO: ¤ Provide app users with exclusive coupons   ¤ Notify users about new features   ¤ Get users to upgrade to new app versions  
  33. USE EMAIL TO engage ACROSS channels 10
  34. Emails  can be used to tell subscribers about your app (and encourage them to download it) Deep link to your app’s download page
  35. 11 NET PROMOTER SCORE USE Find your fans TO
  36. FIND THE FOLKS WHO LOVE YOU THEN SEND THEM TO review your app
  37. Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives
  38. Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives SEND THESE PEOPLE TO THE APP STORE TO REVIEW YOUR APP!
  39. Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives detractors passives NOT THESE PEOPLE!
  40. Ask users how much they like you on a scale of 1 If they rate you… 7-8   0-6   10   9-10   then they are promoters detractors passives detractors passives HOWEVER… You should still ask these people for feedback – they can help you improve!
  41. track CHURN RISKS 12 AND   CONVERSION OPPORTUNITIES
  42. With predictive app marketing… YOU CAN IDENTIFY When  a  user  is  about  to    CHURN  OR  convert
  43. With that info, you can Create      personalized    campaigns to PUSH  users in the RIGHT DIRECTION
  44. WELL, THAT’S ALL FOLKS! THANKS FOR WATCHING   WE HOPE YOU LEARNED SOMETHING NEW
  45. FOR MORE MOBILE APP MARKETING TIPS & TRICKS CHECK OUT Click to visit our app marketing blog!

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