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P U R E B A R R E
B L O O M I N G T O N
R E B R A N D I N G S T Y L E G U I D E
T h i s b r a n d s t y l e g u i d e d e s c r i b e s , d e f i n e s a n d
p r e s e n t s P u r e B a r r e ' s b r a n d i d e n t i t y . I t i s a k e y
d o c u m e n t t h a t h e l p s c o n t e n t c r e a t o r s a n d b r a n d
r e p r e s e n t a t i v e s c o m m u n i c a t e a c o n s i s t e n t m e s s a g e
t o o u r c l i e n t s .   U s e t h i s g u i d e a s a f r a m e w o r k t o
b o t h e s t a b l i s h , a n d m a i n t a i n , a s o l i d b r a n d v o i c e
t h a t r e s o n a t e s w i t h o u r a u d i e n c e a n d b u i l d s b r a n d
a w a r e n e s s .  
A B O U T  
P u r e B a r r e i s a c o l l e c t i o n
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c l a s s . A n d u l t i m a t e l y ,
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w e r e y e s t e r d a y .  
T A B L E O F C O N T E N T S
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i n N o r t h A m e r i c a w i t h 5 0 0 +
e s t a b l i s h e d s t u d i o s .
T O N E :
S t r o n g . D r i v e n . F o c u s e d .
P a s s i o n a t e .  
P O S I T I O N I N G
S T A T E M E N T
  P u r e B a r r e B l o o m i n g t o n
e m p o w e r s w o m e n , g i v i n g t h e m
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C o n f i d e n c e .
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B R A N D S T O R Y
P u r e B a r r e i s m o r e t h a n j u s t a n e x e r c i s e
c l a s s - - i t i s a m i n d s e t . O u r s t u d i o i s a
s p a c e w h i c h g i v e s y o u c o n f i d e n c e t o g o
a f t e r w h a t e v e r y o u w a n t .   A f t e r t a k i n g y o u r
f i r s t c l a s s , y o u i m m e d i a t e l y b e c o m e p a r t o f
o u r t r i b e a n d f e e l a s t r o n g s e n s e o f
b e l o n g i n g a m o n g s t m a n y e m p o w e r e d
w o m e n . W e ’ v e c u l t i v a t e d a g r o u p o f l i f e
c h a n g i n g i n s t r u c t o r s w h o i n s p i r e w o m e n   t o
b e t h e i r b e s t s e l v e s , a n d f o s t e r a n
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e x e r c i s e s t h a t c a n c a u s e i n j u r y a n d
s e t b a c k s .   W e e m p o w e r c l i e n t s i n t h e i r
p u r s u i t o f e x c e l l e n c e , a n d t h o s e s e e k i n g
t h e p u r e s t s e n s e o f s e l f . O u r t r i b e i s o n a
c r u s a d e t o r i s e a b o v e w h e r e w e w e r e
y e s t e r d a y .
B U Y E R P E R S O N A S
M e e t L i n d s e y . S h e i s a 1 9 y e a r o l d I U
s o p h o m o r e f r o m L o n g I s l a n d , N Y .   G r o w i n g u p
s h e w a s a d a n c e r , a n d h a s a l w a y s v a l u e d
h e a l t h a n d e x e r c i s e . S h e i s a c r e a t i v e
a d v e r t i s i n g m a j o r , l i v e s i n h e r s o r o r i t y h o u s e ,
a n d i s g o i n g a b r o a d t o B a r c e l o n a i n t h e
S p r i n g . S h e i s t h e s o c i a l c h a i r o f h e r
s o r o r i t y , a n d i s i n v o l v e d w i t h I U D M .  
M e e t M e l i s s a . S h e i s 3 6 , a n d w a s b o r n a n d
r a i s e d i n B l o o m i n g t o n . S h e l i v e s o n t h e
E a s t s i d e w i t h h e r h u s b a n d , t h e i r 3 k i d s
a n d 2 d o g s . S h e p l a y e d s p o r t s h e r w h o l e
c h i l d h o o d , a n d i s v e r y a t h l e t i c i n n a t u r e .  
S h e g r o c e r y s h o p s a t B l o o m i n g f o o d s , a n d
i s o n t h e P T O o f h e r c h i l d r e n ' s s c h o o l .
H E A L T H Y , S O C I A L ,   H I G H I N C O M E  
T A G L I N E
P r e c i s e . P r o u d .
B a l a n c e d .
P a s s i o n a t e .
B R A N D E L E M E N T S
L O G O
R E B R A N DC L A S S I C
Pure Barre Brand Book
S T Y L E G U I D E
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" W E A R E T H E
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F O R E V E R T R U E
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Pure Barre Brand Book

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Pure Barre Brand Book

  • 1. P U R E B A R R E B L O O M I N G T O N R E B R A N D I N G S T Y L E G U I D E
  • 2. T h i s b r a n d s t y l e g u i d e d e s c r i b e s , d e f i n e s a n d p r e s e n t s P u r e B a r r e ' s b r a n d i d e n t i t y . I t i s a k e y d o c u m e n t t h a t h e l p s c o n t e n t c r e a t o r s a n d b r a n d r e p r e s e n t a t i v e s c o m m u n i c a t e a c o n s i s t e n t m e s s a g e t o o u r c l i e n t s .   U s e t h i s g u i d e a s a f r a m e w o r k t o b o t h e s t a b l i s h , a n d m a i n t a i n , a s o l i d b r a n d v o i c e t h a t r e s o n a t e s w i t h o u r a u d i e n c e a n d b u i l d s b r a n d a w a r e n e s s .  
  • 3. A B O U T   P u r e B a r r e i s a c o l l e c t i o n o f 4 5 - 5 0 m i n u t e t o t a l b o d y w o r k o u t s . A t t h e c o r e o f o u r t e c h n i q u e w e u s e a t h o u g h t f u l s e r i e s o f l o w i m p a c t , i s o m e t r i c m o v e m e n t s t h a t a r e d e s i g n e d t o p r o d u c e r e s u l t s . Y o u ' l l u s e t h e b a l l e t B a r r e a n d o t h e r l i g h t e q u i p m e n t a s y o u m o v e t h r o u g h c l a s s , f o c u s i n g o n d i f f e r e n t a r e a s o f y o u r b o d y . Y o u r m u s c l e s w i l l s h a k e . Y o u ' l l g e t s t r o n g e r w i t h e a c h c l a s s . A n d u l t i m a t e l y , y o u ' l l r i s e a b o v e w h o y o u w e r e y e s t e r d a y .  
  • 4. T A B L E O F C O N T E N T S b r a n d s t r a t e g y p o s i t i o n i n g s t a t e m e n t b r a n d e s s e n c e b r a n d s t o r y b u y e r p e r s o n a t a g l i n e b r a n d e l e m e n t s s t y l e g u i d e c o n t a c t
  • 5. B R A N D S T R A T E G Y W E S E R V E : P r i m a r y : B l o o m i n g t o n W o m e n / M o m s S e c o n d a r y : F e m a l e I U S t u d e n t s B E N F I T S : L o n g , l e a n m u s c l e . E m p o w e r m e n t a n d c o n f i d e n c e S U P P O R T : T h e l a r g e s t b a r r e f r a n c h i s e i n N o r t h A m e r i c a w i t h 5 0 0 + e s t a b l i s h e d s t u d i o s . T O N E : S t r o n g . D r i v e n . F o c u s e d . P a s s i o n a t e .  
  • 6. P O S I T I O N I N G S T A T E M E N T   P u r e B a r r e B l o o m i n g t o n e m p o w e r s w o m e n , g i v i n g t h e m c o n f i d e n c e i n t h e i r e v e r y d a y l i v e s t o a c h i e v e g o a l s t h a t d o n ’ t h a v e t o j u s t b e p h y s i c a l .
  • 7. B R A N D E S S E N C E C o n f i d e n c e . E m p o w e r m e n t .
  • 8. B R A N D S T O R Y P u r e B a r r e i s m o r e t h a n j u s t a n e x e r c i s e c l a s s - - i t i s a m i n d s e t . O u r s t u d i o i s a s p a c e w h i c h g i v e s y o u c o n f i d e n c e t o g o a f t e r w h a t e v e r y o u w a n t .   A f t e r t a k i n g y o u r f i r s t c l a s s , y o u i m m e d i a t e l y b e c o m e p a r t o f o u r t r i b e a n d f e e l a s t r o n g s e n s e o f b e l o n g i n g a m o n g s t m a n y e m p o w e r e d w o m e n . W e ’ v e c u l t i v a t e d a g r o u p o f l i f e c h a n g i n g i n s t r u c t o r s w h o i n s p i r e w o m e n   t o b e t h e i r b e s t s e l v e s , a n d f o s t e r a n e n v i r o n m e n t f o r p a s s i o n a t e g r o w t h . O u r c o m m u n i t y e m p o w e r s w o m e n t o w o r k t o w a r d s t h e i r g o a l s a n d a c h i e v e b o t h a h e a l t h y b o d y a n d m i n d , w i t h o u t d o i n g e x e r c i s e s t h a t c a n c a u s e i n j u r y a n d s e t b a c k s .   W e e m p o w e r c l i e n t s i n t h e i r p u r s u i t o f e x c e l l e n c e , a n d t h o s e s e e k i n g t h e p u r e s t s e n s e o f s e l f . O u r t r i b e i s o n a c r u s a d e t o r i s e a b o v e w h e r e w e w e r e y e s t e r d a y .
  • 9. B U Y E R P E R S O N A S M e e t L i n d s e y . S h e i s a 1 9 y e a r o l d I U s o p h o m o r e f r o m L o n g I s l a n d , N Y .   G r o w i n g u p s h e w a s a d a n c e r , a n d h a s a l w a y s v a l u e d h e a l t h a n d e x e r c i s e . S h e i s a c r e a t i v e a d v e r t i s i n g m a j o r , l i v e s i n h e r s o r o r i t y h o u s e , a n d i s g o i n g a b r o a d t o B a r c e l o n a i n t h e S p r i n g . S h e i s t h e s o c i a l c h a i r o f h e r s o r o r i t y , a n d i s i n v o l v e d w i t h I U D M .   M e e t M e l i s s a . S h e i s 3 6 , a n d w a s b o r n a n d r a i s e d i n B l o o m i n g t o n . S h e l i v e s o n t h e E a s t s i d e w i t h h e r h u s b a n d , t h e i r 3 k i d s a n d 2 d o g s . S h e p l a y e d s p o r t s h e r w h o l e c h i l d h o o d , a n d i s v e r y a t h l e t i c i n n a t u r e .   S h e g r o c e r y s h o p s a t B l o o m i n g f o o d s , a n d i s o n t h e P T O o f h e r c h i l d r e n ' s s c h o o l . H E A L T H Y , S O C I A L ,   H I G H I N C O M E  
  • 10. T A G L I N E P r e c i s e . P r o u d . B a l a n c e d . P a s s i o n a t e .
  • 11. B R A N D E L E M E N T S L O G O R E B R A N DC L A S S I C
  • 13. S T Y L E G U I D E C O L O R r : 7 9 . 6 g : 0 b : 0 c : 0 % m : 1 0 % y : 1 0 % k : 2 0 % # C B 0 0 0 0 r : 0 g : 0 b : 0 c : 0 % m : 0 % y : 0 % k : 1 0 0 % # C B 0 0 0 0 r :   1 0 0 g :   1 0 0 b :   1 0 0 c : 0 % m : 0 % y : 0 % k : 0 % # F F F F F F
  • 14. S T Y L E G U I D E F O N T G l a c i a l I n d i f f e r e n c e A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Glacial Indifference Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz G l a c i a l I n d i f f e r e n c e I t a l i c A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z B o n d o n i F L F A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z B o n d o n i F L F I t a l i c A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z B o n d o n i F L F B o l d A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z B o n d o n i F L F B o l d I t a l i c A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z T y p o g r a p h y i s k e y i n b u i l d i n g a b r a n d i d e n t i t y , a n d c a n m a n i p u l a t e t h e s i g n i f i c a n c e o f w h a t i t c o m m u n i c a t e s .
  • 15. " W E A R E T H E O R I G I N A L B A R R E . F O R E V E R T R U E T O O U R R O O T S . "