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10
SMALL BUSINESSES
#MarketingMistakes
Should Avoid At All Cost
@LogoDesignGuru
#ThinkDesign | #LDG
In its true
essence,
marketing is a
contest for
consumer
attention
@LogoDesignGuru
#ThinkDesign | #LDG
Getting it right can
lead to phenomenal
results, while even
the tiniest error can
make it vulnerable
@LogoDesignGuru
#Thin...
What the gurus say
about marketing…
@LogoDesignGuru
#ThinkDesign | #LDG
“People don’t know
what they want
until you show it to
them”
- Steve Jobs
@LogoDesignGuru
#ThinkDesign | #LDG
“The aim of marketing
is to know and
understand the
customer so well that
the product or service
fits him and sells
itself...
Marketing blunders
have plagued hundreds
of brands. Even today,
brands suffer due to
fatal errors in marketing
@LogoDesign...
Some of the worst marketing mistakes brands ever
made and what you can learn from them…
#1 The Mascot
King’s Tyranny
Brand: Burger King’s first mascot that
surprised people by appearing from
nowhere at differen...
#2 Colgate Meals,
Be Serious
Brand: Colgate decided to market its
brand by selling meals under
Colgate’s name. The results...
#3 The Unsinkable Titanic
Brand: Titanic was marketed as a
masterpiece of engineering. They
even went as far as to say tha...
#4 The Doritos
Princess
Brand: A commercial from Doritos
shows a child requesting her father
to play with her. The father ...
#5 JP Morgan’s
Fumble
Brand: JP Morgan thought it would
be wise to give a chance to their
customers to chat with the Vice
...
#6 Chevrolet’s
Marketing Genius
Brand: GM’s Marketing VP Jim
Campbell asked his company’s
employees not to use the term
”C...
#7 Kayak’s Stair
Lift
Brand: Kayak showed a commercial
in which an elderly women is forced
to climb the stairs while her s...
#8 Home Depot’s
Eye for Detail
Brand: A tweet from Home Depot
which compares black men to
gorillas.
Lesson: Avoid racism i...
#9 Netfilx and
Qwikster
Brand: Netflix marketed its
streaming online media platform as
“Qwikster”. The company sustained
h...
#10 The Sweeter
Side of Coke
Situation: Coke introduced a slightly
sweeter version of their beverage
replacing the origina...
The essence of good marketing lies in …
Ability to capture customer attention
Maintain brand
reputation
Honesty in the
message
Sustain originality
Need more advice on good
marketing? Head towards
our ThinkDesign blog
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10 #MarketingMistakes Your Small Business Should Avoid At All Cost

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In its true essence, marketing is a contest for consumer attention. Getting it right can lead to phenomenal results, while even the tiniest error can make it vulnerable. Marketers endeavor in implementing healthy branding ideas. However, some nail it right while others fail it. This slideshare will benefit designers, marketers and business personnel alike in analyzing their own strategies and self-locating their status in the market.

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10 #MarketingMistakes Your Small Business Should Avoid At All Cost

  1. 10 SMALL BUSINESSES #MarketingMistakes Should Avoid At All Cost @LogoDesignGuru #ThinkDesign | #LDG
  2. In its true essence, marketing is a contest for consumer attention @LogoDesignGuru #ThinkDesign | #LDG
  3. Getting it right can lead to phenomenal results, while even the tiniest error can make it vulnerable @LogoDesignGuru #ThinkDesign | #LDG
  4. What the gurus say about marketing… @LogoDesignGuru #ThinkDesign | #LDG
  5. “People don’t know what they want until you show it to them” - Steve Jobs @LogoDesignGuru #ThinkDesign | #LDG
  6. “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself” - Peter Drucker @LogoDesignGuru #ThinkDesign | #LDG
  7. Marketing blunders have plagued hundreds of brands. Even today, brands suffer due to fatal errors in marketing @LogoDesignGuru #ThinkDesign | #LDG
  8. Some of the worst marketing mistakes brands ever made and what you can learn from them…
  9. #1 The Mascot King’s Tyranny Brand: Burger King’s first mascot that surprised people by appearing from nowhere at different locations. This made people hate the brand rather than love it. Lesson: Always test your marketing strategy first.
  10. #2 Colgate Meals, Be Serious Brand: Colgate decided to market its brand by selling meals under Colgate’s name. The results were disastrous Lesson: Always stick to what you do best.
  11. #3 The Unsinkable Titanic Brand: Titanic was marketed as a masterpiece of engineering. They even went as far as to say that it was unsinkable. After the ship sank, the company went bankrupt. Lesson: Always be truthful in your marketing
  12. #4 The Doritos Princess Brand: A commercial from Doritos shows a child requesting her father to play with her. The father negates at first but agrees later upon seeing a bag of Doritos in the hands of his child. Seriously? Lesson: Make your marketing realistic.
  13. #5 JP Morgan’s Fumble Brand: JP Morgan thought it would be wise to give a chance to their customers to chat with the Vice Chairman of the company via a public session on Twitter. A true recipe for disaster. Lesson: Always beware and be ready for criticism from your customers.
  14. #6 Chevrolet’s Marketing Genius Brand: GM’s Marketing VP Jim Campbell asked his company’s employees not to use the term ”Chevy”, used affectionately by its customers, but rather use the official term “Chevrolet” in marketing efforts. Lesson: The customer is always right.
  15. #7 Kayak’s Stair Lift Brand: Kayak showed a commercial in which an elderly women is forced to climb the stairs while her son overtakes her “stairlift” to go upstairs. This ad seems an insult to elderly people. Lesson: Don’t contradict reality and ethics in marketing
  16. #8 Home Depot’s Eye for Detail Brand: A tweet from Home Depot which compares black men to gorillas. Lesson: Avoid racism in your marketing campaigns.
  17. #9 Netfilx and Qwikster Brand: Netflix marketed its streaming online media platform as “Qwikster”. The company sustained heavy losses due this one mistake. Lesson: Make rebranding relevant.
  18. #10 The Sweeter Side of Coke Situation: Coke introduced a slightly sweeter version of their beverage replacing the original Coke. The result was widespread protests by Coke fans. Lesson: Never replace your original idea if it has been successful.
  19. The essence of good marketing lies in …
  20. Ability to capture customer attention
  21. Maintain brand reputation
  22. Honesty in the message
  23. Sustain originality
  24. Need more advice on good marketing? Head towards our ThinkDesign blog

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