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#1 The Mascot King’s Tyranny
Brand: Burger King’s first mascot that surprised people by appearing from nowhere at different locations. This made people hate the brand rather than love it. Lesson: Always test your marketing strategy first.
#2 Colgate Meals, Be Serious
Brand: Colgate decided to market its brand by selling meals under Colgate’s name. The results were disastrous Lesson: Always stick to what you do best.
#3 The Unsinkable Titanic Brand:
Titanic was marketed as a masterpiece of engineering. They even went as far as to say that it was unsinkable. After the ship sank, the company went bankrupt. Lesson: Always be truthful in your marketing
#4 The Doritos Princess Brand:
A commercial from Doritos shows a child requesting her father to play with her. The father negates at first but agrees later upon seeing a bag of Doritos in the hands of his child. Seriously? Lesson: Make your marketing realistic.
#5 JP Morgan’s Fumble Brand:
JP Morgan thought it would be wise to give a chance to their customers to chat with the Vice Chairman of the company via a public session on Twitter. A true recipe for disaster. Lesson: Always beware and be ready for criticism from your customers.
#6 Chevrolet’s Marketing Genius Brand:
GM’s Marketing VP Jim Campbell asked his company’s employees not to use the term ”Chevy”, used affectionately by its customers, but rather use the official term “Chevrolet” in marketing efforts. Lesson: The customer is always right.
#7 Kayak’s Stair Lift Brand:
Kayak showed a commercial in which an elderly women is forced to climb the stairs while her son overtakes her “stairlift” to go upstairs. This ad seems an insult to elderly people. Lesson: Don’t contradict reality and ethics in marketing
#8 Home Depot’s Eye for
Detail Brand: A tweet from Home Depot which compares black men to gorillas. Lesson: Avoid racism in your marketing campaigns.
#9 Netfilx and Qwikster Brand:
Netflix marketed its streaming online media platform as “Qwikster”. The company sustained heavy losses due this one mistake. Lesson: Make rebranding relevant.
#10 The Sweeter Side of
Coke Situation: Coke introduced a slightly sweeter version of their beverage replacing the original Coke. The result was widespread protests by Coke fans. Lesson: Never replace your original idea if it has been successful.