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Exclusive Sneak Peek into the Colors of Healthcare Branding

It takes 90 seconds for a customer to form an opinion about your service and most of the time it is based on colors association with the product, your attitude towards them, and how you make them feel. The healthcare sector is no exception to the rule. The choice of colors in healthcare branding play a crucial role in spreading the message and making it memorable.

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Exclusive Sneak Peek into the Colors of Healthcare Branding

  1. 1. sneak peak into the colors Exclusive Of healthcare branding
  2. 2. Most people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
  3. 3. The research holds valid for healthcare brands
  4. 4. The healthcare industry can be categorized into four sections
  5. 5. Pharmaceutical Sector The development of medicines, procedures and technology that enable care
  6. 6. Hospitals and Clinics The administration of healthcare itself, on the part of physicians
  7. 7. Health and Medical Insurance A fee that patients and organizations use to pay for medical care
  8. 8. Peripheral products Other products or services that are not directly associated with healthcare but contribute to it like rehabs, gyms and wearables
  9. 9. The choice of color for healthcare is limited to and governed by certain rules
  10. 10. Let’s take a look
  11. 11. 5
  12. 12. Cool color 5 The colors from the cooler side of the spectrum are used in healthcare branding and logo design
  13. 13. Blue is the ruling color All colors are from the cooler side of the spectrum
  14. 14. Color 4 The color palette mainly comprises of the shades of blue to an extent that it appears over-used.
  15. 15. Wordmarks usually appear in monochrome
  16. 16. Secondary 3 The colors obtained from the combination of primary colors
  17. 17. The use of secondary colors are limited and some pharma brands use colors from the warmer side of spectrum primary Secondary
  18. 18. Of symbols 2 Healthcare brands have experimented with the use of colors in symbols
  19. 19. Notice the colors from warm spectrum are introduced in symbols
  20. 20. Color1 The choice of colors is either complementary, contrasting or analogous.
  21. 21. Notice complementary and contrasting color palettes
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