Museums & Mobile Survey 2013

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551 museum colleagues share their experience and perspectives on the objectives, challenges, life-cycle and implementation of mobile projects at their cultural institution.

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Presenters: Sofie Andersen, Antenna Lab (Antenna International); Sina Bahram, Prime Access Consulting; Museum of Fine Arts, Boston; Annie Leist, Project Coordinator, Art Beyond Sight; Anna Lindgren-Streicher, Project Manager and Research & Evaluation, Museum of Science, Boston. Mobile technologies are changing the lives of many individuals with disabilities, while also becoming ubiquitous in museums and cultural attractions. Smartphones and touchscreen technologies have potential positive and negative impacts on the experiences of individuals with access needs. At the heart of this issue are three concerns: considering how smartphones are used by individuals with access needs; determining which features of commercial mobile devices, apps, and universal design principles can be adapted for museum contexts (and how these relate to other in-gallery offerings); and documenting what is already being applied to mobile solutions in museums. The panel is informed by the industry trends outlined in recent mobile surveys and conference discussions, including Museums and Mobile surveys (2009–2013), the “Access” issue of Curator magazine (July 2012), TechatLead 2013, CSUN 2014, MW2014, WebAim, and ongoing global surveys and focus groups by Art Beyond Sight with Antenna International.

Accessibility and Mobile: Radically Changing the Museum Visit (MCN2014)

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Presented in London at Tate Modern's symposium, "Museums & Mobiles in the Age of Social Media," on Sept. 7, 2010. Talks about the explosion of the old single provider audio tour model in the face of apps, museums assuming a greater role in their own mobile content creation, and some visitors (though by no means all) wanting to use their own personal devices. How will museums bring their mobile multimedia interpretation to a broader public than the ones who own iPhones? Suggests opportunity spaces born of the disruption in this field.

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In September 2013, the Metropolitan Museum of Art launched a new audio guide. This presented an opportunity—and a need—to take a more strategic look at this long-standing service. Although the Museum has provided an audio-guide service for more than fifty years, thus far it has had a limited understanding of who uses the service and what kind of impact it might have. Who is the audio guide serving? What is and is not working? In an effort to answer these questions, the Museum conducted an evaluation of its new audio guide in collaboration with Frankly, Green + Webb. We took a comprehensive look at the service, seeking to understand the entire visitor journey from initial awareness to the effect of the guide on the overall museum experience. This service design approach—though well established in the commercial sector —is relatively new in the museum field. Our paper includes findings from the evaluation and insights we gained from the research process, as well as how these insights are applicable to the wider museum field. What can other museums learn from our experience? What is the value of evaluating an audio guide as a service rather than a product? How can museums move from evaluation data to insights and actionable recommendations? And perhaps most challenging: how can we design successful digital products and services in complex organizations with multiple stakeholders who have different levels of comfort with innovation and risk? These issues are not unique to the audio-guide service or to the Met; they are common to digital projects across all museums. Paper available here: http://mw2015.museumsandtheweb.com/proposal/a-new-look-at-an-old-friend-re-evaluating-the-mets-audio-guide-service/

A New Look at an Old Friend: Re-evaluating the Met's Audio Guide Service

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My new book co-authored with Mimi Michaelson, titled "Creating the Visitor-Centered Museum," was the subject of an event at the Oakland Museum of California (OMCA) on Friday, February 3, 2017. I presented the accompanying slide deck as a backgrounder for a dialogue with OMCA Director and CEO Lori Fogarty before we both took questions from the audience. A great and stimulating time, with friends, students, and colleagues from near and far. Many thanks to the John F. Kennedy University Museum Studies Program and OMCA for organizing it!

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Museums & Mobile Survey 2013

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