8 marketing insights ppc optimization

1. 8 Marketing Insights
PPC Optimization
These insights were outlined from a couple of conferences. We
found them useful for our campaigns and decided to highlight
them for you in the graphic.

2. 8 Marketing Insights PPC Optimization
#1
50% of Search Queries
are 4 Words or Longer
Takeaway:
Think in phrases and questions
your customers are asking, not
just keywords.
#2
You Lose 97% of Leads
on Leaky Landing Pages
Takeaway:
To keep leads engaged and push them
down the funnel faster, push phone calls
rather than website visits

3. 8 Marketing Insights PPC Optimization
#3
More than 86% of Time on Your
Phone is Spent Within an App
Takeaway:
Marketing your company’s app should be
a higher priority than catering to the
mobile web. Create a strategy to get more
app traffic through Facebook App links,
Twitter Cards, Google App Index, etc.
#4
Phone calls from the mobile SERPs
are going to become more and more
important as time goes on.
Takeaway:
Ensure that your search campaigns are
pushing phone calls, and that you’re
properly tracking these phone calls to
understand the value they’re bringing to
your business.

4. 8 Marketing Insights PPC Optimization
#5
It’s 2X as Hard to Get Your Ad
Seen on the Mobile SERPs
Takeaway:
Don’t let poor mobile performance
discourage you! Revamp your mobile
strategy to bid up on the keywords with
high-purchase intent and save your
lower-intent keywords for desktop where
you’re more likely to gain profitable visibility.
#6
51% of People Want Location-Based
Coupons When Searching
Takeaway:
Use coupons and in-store deals on mobile
to spur visits and conversions at your
storefront

5. 8 Marketing Insights PPC Optimization
#7
72% of Consumers Who Did a
Local Search Visited a Store
within 5 Miles
Takeaway:
If you’re a local storefront, you NEED to be
advertising in geo-targeted radius on
Google. Your shoppers expect to find you
online before visiting your storefront.
#8
43% of Consumers Do Research
in the Store
Takeaway:
Consumers are more informed than ever
before. Ensure your shoppers are able to find
product reviews easily while on-the-go. If you’re
in the retail space, ensure you have over 50
reviews on one of Google’s approved review
aggregator sites so they show up within your
ads. This could prevent a shopper from
purchasing with a competitor.
Sources:https://www.wordstream.com/blog/ws/2015/10/06/smx-east

6. Contact Us
If you need help with digital marketing strategy and advertising
campaigns you can get in touch with us in any below ways:
artem.n@webzo.com
Sources: https://www.wordstream.com/blog/ws/2015/10/06/smx-east