The 2015 Loras College Business Analytics Symposium kicked off with a morning keynote by Tim Suther, managing director at JP Morgan Chase that took a look at the enormous business analytics opportunities available to you, your company and your world. Attendees left this presentation with an idea of how to: -Identify these opportunities -Position themselves and their company for these opportunities -Prioritize among the many opportunities that will inevitably be identified -Be a world citizen while pursuing these opportunities.

1. OPPORTUNITIES FOR YOU,
YOUR COMPANY AND THE WORLD
Tim Suther (BA, 1982)

2. OPPORTUNITIES, CHALLENGES,
AND A WAY FORWARD
TODAY’S AGENDA

3. THE PAST, THE PRESENT, AND THE FUTURE
WALKED INTO A BAR.
IT WAS TENSE.

4. 1 2
3 4
MULTIPLE SIMULTANEOUS
INNOVATIONS
PERVASIVE & DISRUPTIVE
TRANSITIONS
A HIGHLY ABRIDGED HISTORY OF THE WORLD

5. #LCBigData15 | @LorasAnalytics
ACCELERATING TECHNOLOGY ADOPTION

6. #LCBigData15 | @LorasAnalytics
DECLINING COMPANY LIFESPANS

8. $ 15 TRILLION WORLDWIDE SYSTEMS INEFFICIENCIES
$ 8 TRILLION CORPORATE HOLDINGS OF DATA & INTANGIBLES
$ 3 TRILLION OPEN DATA POTENTIAL
$1.2 TRILLION WASTEFUL HEALTHCARE SPENDING

9. #LCBigData15 | @LorasAnalytics
$90 BILLION REDUCED OIL/GAS CAPEX
$66 BILLION FUEL SAVINGS FOR POWER PLANTS
$63 BILLION HEALTHCARE EFFICIENCY
$30 BILLION AVIATION FUEL SAVINGS
$27 BILLION RAIL OPERATING COST SAVINGS
1% INCREASED PRODUCTIVITY YIELDS:

10. PRECISION AGRICULTURE

11. HALF THE MONEY I SPEND ON ADVERTISING IS WASTED
THE TROUBLE IS, I DON'T KNOW WHICH HALF.
“
”

12. #LCBigData15 | @LorasAnalytics
SOCIAL MEDIA EXPLAINED
I’M DRINKING COFFEE
I LIKE COFFEE
THIS IS WHERE I DRINK COFFEE
THIS IS A VINTAGE PHOTO OF MY COFFEE
HERE I AM DRINKING COFFEE
HERE IS A COFFEE RECIPE
NOW LISTENING TO “COFFEE”
MY COFFEE IS BEING SILLY
I’M HANGING OUT WITH MY COFFEE
THIS IS MY COFFEE APPRECIATION POST

13. REDUCE SERIOUS CRIME BY 30%

14. YOUNG MALE DRIVERS REDUCE RISKY
BEHAVIOR BY 78% WHEN THEY KNOW THEIR
DRIVING BEHAVIOR IS BEING TRACKED

18. 125,000/YEAR DIE
FROM FAILING TO TAKE PRESCRIBED MEDICATION
40,000/YEAR DIE
FROM MISDIAGNOSIS
3.5 MILLION/YEAR READMITTED
DUE TO IMPROPER MEDICATION

19. PRECISION HEALTHCARE

20. 2.4 MILLION FACEBOOK VIDEOS
OVER $100 MILLION DOLLARS RAISED

21. BE YOU…WITH YOUR FLAWS
40-60 CHARACTER MESSAGES WORK BEST
BOILERPLATE IS 75% AS EFFECTIVE
DO YOU LIKE SCARY MOVIES?
HAVE YOU EVER TRAVELED ALONE TO ANOTHER COUNTRY?
DATACLYSM.ORG/RELATIONSHIPTEST

22. $160 BILLION MARKET

23. 85 PRIVATE COMPANIES EACH WORTH $1B+
COMBINED MARKET VALUE OF $285 BILLION

25. THERE WILL BE NON-BELIEVERS

26. “Visionaries see a future of telecommuting workers, interactive libraries
and multimedia classrooms. They speak of electronic town hall meetings
and virtual communities. Commerce and business will shift from offices
and malls to networks and modems. And the freedom of digital networks
will make government more democratic. Baloney.
…Nicholas Negroponte, director of the MIT Media Lab predicts we’ll soon
buy books and newspapers straight over the Internet. Uh, sure.”

27. “Dear Mr. Warhol,
I regret I must report to you that the Committee decided, after careful
consideration, to not accept it for our collection.
PS…the drawing may be picked up from the Museum at your
convenience”

28. We don’t like their sound…
and guitar music is on its way out

29. OPPORTUNITY IS A MATTER OF PERSPECTIVE

30. CHALLENGES

31. POOR DATA QUALITY COSTS $3 trillion/yr.

32. IS THE LAMP POST USED
FOR ILLUMINATION OR
SUPPORT?

33. BEWARE CORRELATION V. CAUSATION

35. I T
THE “I” MATTERS MORE THAN THE “T”

36. 11% 27%
15%23%
THINK
HTML IS A STD
THINK SOFTWARE IS
COMFORTABLE CLOTHING
THINK MP3 IS A
STAR WARS ROBOT
THERE IS A CRITICAL SHORTAGE OF ANALYSTS & DATA-SAVVY MANAGERS
THINK GIGABYTE IS AN
INSECT COMMONLY
FOUND IN SOUTH AMERICA

37. UTOPIA…OR DYSTOPIA?

41. IDENTITY THEFT
DATA BREACHES
MALWARE

42. INFORMATION HAVE
AND HAVE-NOTS

43. FIRE CAN WARM OR BURN YOU

44. SCIENCE CAN
TELL YOU HOW
TO CLONE A
T.REX
HUMANITIES
CAN TELL YOU
WHY THIS
MIGHT BE A
BAD IDEA

45. WHETHER YOU CAN. WHETHER YOU SHOULD.

46. “TECHNOLOGY ALONE IS NOT ENOUGH.
IT’S TECHNOLOGY MARRIED WITH THE LIBERAL
ARTS, MARRIED WITH THE HUMANITIES, THAT YIELDS
US THE RESULTS THAT MAKE OUR HEARTS SING.”

47. #LCBigData15 | @LorasAnalytics

48. #LCBigData15 | @LorasAnalytics
Data
Management
Analytics
Narrative &
context
Core in all
decision
making
ANALYTIC MATURITY MODEL

49. #LCBigData15 | @LorasAnalytics
ETHICAL MATURITY MODEL
Legal
Social
Norms
Compliant
Engenders
customer
trust
Positive
community
engagement
Ethical
leadership

50. #LCBigData15 | @LorasAnalytics
Purpose-Driven
High Performance
High Purpose
Lost & Lagging Data-Driven
Analytics Maturity (can you)
EthicalMaturity(shouldyou)

51. CHANGE IS HARD AT THE BEGINNING
MESSY IN THE MIDDLE
GORGEOUS AT THE END

54. #LCBigData15 | @LorasAnalytics
37%
28%
68%
88%
68%
86%
Safe to eat genetically
modified food
Safe to eat food grown with
pesticides
Childhood vaccines such
as MMR should be required
Biomedical Sciences
AAAS Scientists US Adults
50%
59%
45%
87%
82%
65%
Climate change is mostly
due to human activity
Growing world population
will be a major problem
Favor building more
nuclear power plants
Climate & energy
AAAS Scientists US Adults
A DIFFERENCE OF OPINION

55. CHANGE IS EMOTIVE

56. BE THE CHANGE YOU WISH TO SEE IN THE WORLD

58. 47% OF JOBS
AT HIGH RISK
OF BEING
AUTOMATED
AWAY OVER
THE NEXT 20
YEARS

59. Everything in the world is normal when you’re born
Inventions before 30 are incredibly exciting.
With luck you can make a career out of them
Inventions after 30 are against the natural order of things
and the beginning of the end of civilization as we know it
…until they’ve been around for about ten years
when they gradually turn out to be alright really

60. WRITING CREATES FORGETFULNESS IN LEARNERS SOULS,
BECAUSE THEY WOULD NOT USE THEIR MEMORIES
PLATO

61. THE TELEPHONE WILL BREAK UP HOME LIFE AND THE
PRACTICE OF VISITING FRIENDS
KNIGHTS OF COLUMBUS, 1926

62. THE GENERAL EFFECT OF THE AUTOMOBILE IS TO MAKE THE
PRESENT GENERATION LOOK LIGHTLY AT THE MORAL CODE
AND DECREASE THE VALUE OF THE HOME
HOWARD MCCLENAHAN, DEAN AT PRINCETON, 1925

63. PHONOGRAPHS WILL CREATE A MARKED
DETERIORATION IN AMERICAN MUSIC
JOHN PHILIP SOUSA, 1906

65. CONTROL YOUR DESTINY: MATH ALONE WILL BE OFFSHORED/AUTOMATED
YOUR LEARNING JOURNEY IS MORE IMPORTANT THAN YOUR IQ OR TITLE
DON’T STOP BELIEVING. REDEFINE FAILURE

66. #LCBigData15 | @LorasAnalytics
Loras College Business Analytics Center Jennifer Aaker, The Dragonfly Effect
Nate Silver – The Signal and the Noise. Fivethirtyeight.com Robert Cialdini - Influence
Gary Loveman – Diamonds in the data mine Stratechery.com
Viktor Mayer-Schonberger and Kenneth Cukrer – Big Data: a
revolution that will transform how we live, work and think
Edward Tufte
Rick Smolan and Jennifer Erwitt – The human face of big data David McCandless
Eric Siegel and Tom Davenport – Predictive Analytics A16z podcast
McKinsey – Big data, analytics and the future of marketing & sales Exponent podcast
Fred Wilson, AVC blog IAPP Newsletter
RESOURCES

67. 67
WHEN I WENT TO SCHOOL, THEY ASKED ME WHAT I WANTED TO BE
WHEN I GREW UP. I WROTE DOWN ‘HAPPY’.
THEY TOLD ME I DIDN’T UNDERSTAND THE ASSIGNMENT
I TOLD THEM THEY DIDN’T UNDERSTAND LIFE. JOHN LENNON

68. ART & SCIENCE GUIDE THE WAY
PROFOUND OPPORTUNITIES
HIGH PERFORMANCE. HIGH PURPOSE.

69. THE PAST, THE PRESENT, AND THE
FUTURE WALKED INTO A BAR
IT WAS NO LONGER TENSE