1. The best a man can get…..

2. History 1901: Founded by King C. Gillette 1904: Patented Safety Razor Technology 1984: Gillette India incorporated partnership with Hope, initially ISPL 2005: Gillette India was taken over by P&G in a $57 bil deal

3. Brand Portfolio

6. Vector Plus

7. Sensor Excel

8. Mach 3

9. Mach 3 Turbo

10. Presto

12. Shaving Cream

14. Aftershave LotionDeodorant

15. Competition

16. Competition

17. Points of Parity Claiming to provide a closer, more comfortable shave. The quality of products is very good Strong promotion strategies and advertisements Vice-versa effect

18. Points of Differentiation Strongest distribution network Continuous innovation. Enjoys leader position ,so premium pricing Transparent to Investors and community Website Concern for social issues

19. Celebrity Endorsements

21. Tiger Woods ShoaibMalik Roger Fedrer Brand Ambassadors Thierry Henry RahulDravid Park Ji- Sung Michael Clarke

23. Smart and well-groomed

24. Reputation: icon of true sporting values

25. Charitable actions

26. Support of social causesImagery: Sophisticated Gentleman Brand Communication: Helps prepare you best for an active lifestyle

27. The Gillette Curse Thierry Henry Gillette changed its ad campaign after the Henry controversy David Beckham Allegations of infidelity Tiger Woods Stopped commercials after controversy

28. Promotion

30. Rugby league Tri-Nations, Gillette-EA SPORTS™ Champions of Gaming Tournament, Gillette Young Guns ProGlide Challenge Naming rights of Gillette Stadium - home of the New England Patriots of the National Football League

31. To increase market size

32. To increase usage

33. CSR Initiatives

35. 150,000 children across 602 communities

36. Donation: Rs. 5 crores

37. NGO partner CRY

38. Children’s safe drinking water programme

39. 1 billion litres additional production

40. Helps UNICEF, Red CrossSource: Annual report Gillette India Ltd.

41. Sources of Brand Equity

42. Relative Strength Continuous innovation Mach 3, Fusion Customization Line extension Quality Freshness New launches at continuous intervals

43. Uniqueness of brand association Close shave Brand Personality Groomed men with an active lifestyle

44. The Gillette logo Clean Energetic Dynamic Sophisticated

45. Primary research

46. No. of respondents: 71 Descriptive research design Questionnaires for men Limitation: No. of respondents Non representative sample

47. Findings Brand Portfolio Recall

48. Findings Factors for purchase

49. Findings Satisfaction Level

50. Preferred Brand

51. Attributes that best describes Gillette

52. Mental Map

53. Brand Mantra

54. CBBE Model

56. Best razors in market.

58. Customer oriented

59. Innovative products

60. High performance.Salience

61. Recommendations

63. Thank You For your valuable time..!! Presented by ASHUTOSH KUMAR JHA [91011] NISHANT SINGH [91039] STUTI GUPTA [91056] SUDHIR MAKKAR [91057]