1. PERSONAL SKILLS
Proactive and passionate;
Positive attitude;
Creative and innovative;
Responsible and organized;
Strong attention to details;
Analytical thinker;
Teamwork.
OVERVIEW
As digital marketing specialist with more than ten years´ experience in the digital industry, I
have worked for several different companies in a variety of roles related with design and
digital developments. I have a strong experience managing and working in product
development, marketing, digital communications, graphic and product design and online
advertising, working for small and big companies.
I have tertiary qualifications in marketing and communications. I work on digital marketing
developing digital strategies for big and small companies. I have experience managing digital
communications and I know about what are the best ways to communicate with the different
audiences through digital platforms. I manage online advertising in a variety of digital channels
and I know the importance of choosing the best media for each product and target in order to
be more efficient and obtain better results. I have strong experience developing brands,
creating identity and online design, because I have worked in charge of big brands and also
developing new ones.
EDUCATION
Master in Digital Communications and Culture
The University of Sydney
2010 – 2011. Australia
Product Design Engineer
Universidad Técnica Federico Santa Maria
2001 – 2007. Chile
Diploma in Online Strategies
Academia Mac PC
2012. Chile
Google Marketing Tools Trainee
Google
2013 -2014. Chile
PROFESSIONAL HISTORY
LINKEDIN_ https://cl.linkedin.com/in/lorenahevia
SOFTWARE SKILLS
Adobe Creative Suite
(Photoshop, Illustraitor);
Analytics Softwares;
Google Adwords;
Facebook Power Editor;
High level computer skills
including Word and PowerPoint.
LANGUAGES SKILLS
Spanish (native);
English (professional working proficiency);
French (medium proficiency);
Italian (basic proficiency).
UX design;
User interface;
User experience;
Web design and usability;
Graphic design;
Branding design.
Digital project manager;
Digital communications;
Digital marketing;
Digital strategies;
Digital analytics.
PROFESSIONAL SKILLS
ITALY CHILE CHILE AUSTRALIA CHILE CHILE AUSTRALIA
Digital Marketing
and CRM
Post Graduated
Student
Master in Digital
Communications
and Culture
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Project
Manager
Community
Building
Management
Teaching Assistant
in UX and Graphic Design
Internship
Strategic and
Concept
Design
Digital Project
Manager
Project
Manager
Digital and
Brand
Management
Maternity Leave
and Digital Consultant
Professor
Assistant
And
Digital
Communication
DIGITAL
MARKETING
SPECIALIST
CARRER OVERVIEW
PROFESSIONAL EXPERIENCE
SOFTWARE SKILLS
EDUCATION AND TRAINING
LANGUAGE SKILLSPERSONAL SKILLS PROFESSIONAL SKILLS
HEVIA
LORENA
lorenahevia@hotmail.com
4/41 Murray Road.
Ormond. 3204. Melbourne
+61431284825
VISA_ Australian Working Visa (457)

2. CAREER
OVERVIEW
As digital marketing specialist with more than ten years experience in the digital industry, I
have worked for several different companies in a variety of roles related with design and
digital developments. I have a strong experience in product development, marketing,
digital communications, graphic and product design and online advertising, working for
small and big companies. I am Product Design Engineer, Masters Degree in Digital
Communications and Culture (University of Sydney) and I hold a Diploma in Digital
Strategies.
PROFESSIONAL
EXPERIENCE
Maternity Leave and Digital Consultant Supporting Small Entrepreneurs
Freelancer
May 2015 – March 2016. Melbourne. Australia
While on maternity leave, we moved to Melbourne with my family. Also, I have working
with small entrepreneurs supporting them with communicational strategies in order to
improve and increase their business. My principal activities were:-
- Developing digital strategies;
- Managing social media contents;
- Developing email marketing strategies;
- Developing and designing brands and corporate identity;
- Developing UX design.
Digital Marketing and CRM
General Motors
April 2013 – May 2015. Chile
Digital marketing, digital strategies and online advertising management for a variety of
digital platforms eg. Brand Website, Google, Youtube & Facebook.
My principal activities were:-
- Managing digital brand strategies;
- Managing website and social media content;
KEY PERSONAL AND
PROFESSIONAL SKILLS
Proactive and passionate;
Positive and enthusiastic;
Creative and innovative;
Responsible and organized;
Multitasking;
Strong attention to details;
Focus on opportunities;
Analytical thinker;
Teamwork;
UX design;
User interface specialist;
User experience orientated;
Web design and usability;
Graphic design;
Branding design.
Digital marketing;
Digital strategies;
Digital project manager;
Digital campaigns manager;
Digital communications;
Digital analytics;
Good predicting trends.
DIGITAL
MARKETING
SPECIALIST
HEVIA
LORENA
LINKEDIN_ https://cl.linkedin.com/in/lorenahevia 1 /4
Master in Digital Communications
and Culture
Diploma in Online Strategies
Product Design Engineer
VISA_ Australian Working Visa (457)
lorenahevia@hotmail.com
4/41 Murray Road.
Ormond. 3204. Melbourne
+61431284825

3. - Developing email marketing strategies;
- Managing digital advertising campaigns according to global and local requirements
(brand, products and retail market);
- Managing online budgets according to company s priorities;
- Managing and coordinating Search Engine Optimization (SEO) and Search Engine
Marketing (SEM) strategies;
- Coordinating online security campaigns;
- Managing the migration process to a new brand site (web and mobile).
- Tracking and analysing outcomes using digital analytics and tracking reports analysis;
- Maintaining and improving relationships with agencies, media partners, digital
suppliers and internal & external stakeholders;
- Providing digital support to dealers (branding, leads management, digital marketing
strategies);
- CRM support and leads generation through digital channels (website, social media,
SEM and SEO, emailing, media campaigns);
- Identifying new digital trends and ideas in order to improve digital communications,
best digital practices and develop new opportunities and better communicational
strategies.
Digital Project Manager
Edwards Asociados (Advertising Company)
October 2011 – March 2013. Chile
Digital project, digital strategies and online advertising management for different
clients* in a variety of online platforms eg. Brand Website, Google, Youtube & Facebook.
My principal activities were:-
- Developing digital and communicational strategies for different clients*;
- Managing and coordinating Search Engine Optimization (SEO) and Search Engine
Marketing (SEM) strategies;
- Tracking and analysing outcomes using digital analytics and tracking reports analysis;
- Developing and managing digital media plan;
- Developing UX design and information architecture layouts;
- Identifying new digital trends and ideas in order to improve digital communications,
best digital practices and develop new opportunities and better communicational
strategies;
- Developing certification process of Digital Marketing Best Practices for Chilean
Companies.
*Clients: Nestlé (Infant Nutrition Products), Penta Security (Insurance Company),
Metrogas (Gas Company), Idemax (Creative Consultants), Wain (E-Commerce Company)
Postgraduate Student. Master in Digital Communications and Culture
The University of Sydney
Abril 2010 – August 2011. Australia
Scholarship from the Chilean Government. While I was studying in Sydney, I travelled
around Asia and I have the opportunity to meet people from different parts of the world
and cultures.
SOFTWARE SKILLS
Adobe Creative Suite
(Photoshop, Illustraitor);
Analytics softwares;
Google Adwords;
Facebook Power Editor;
High level computer skills
including Word and
Powerpoint.
SOFTWARE SKILLS
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4. Project Manager (Digital and Brand Development)
Freelancer (entrepreneur)
August 2009 – March 2010. Chile
Project management, developing brands and digital strategies for different clients.
My principal activities were:-
- Developing corporate design identity and brands;
- Developing graphic design solutions;
- Developing UX and web design;
- Developing digital strategies.
Project Manager (Digital and Brand Management)
National Library of Congress
January 2009 - August 2009. Chile
In charge of brand for digital applications such as website, blogs and contents seekers.
My principal activities were:-
- Developing corporate design identity;
- Developing graphic design solutions;
- Developing UX and web design;
- Developing digital strategies;
- Identifying new digital trends and ideas in order to improve digital communications
with citizens, best digital practices and develop new opportunities and better
communicational strategies.
Project Manager (Community Building Management)
National Library of Congress
January 2008 - December 2008. Chile
Citizen innovation project management developing different initiatives to bring
parliament and citizens together through social and digital platforms.
My principal activities were:-
- Coordinating citizen innovation projects;
- Developing community building projects and strategies (online and offline);
- Coordinating online and offline community events;
- Identifying new digital trends and ideas in order to improve digital communications
with citizens, best digital practices and develop of new opportunities and better
communicational strategies.
Professor Assistant and Digital Communications Manager
Santa Maria University, Department of Engineering in Product Design
March – December 2008. Chile
Digital communications management and professor assistant for last year students of
Engineering in Product Design. My principal activities were:-
- Coordinating digital communications and website content;
- Supporting final year students workshop as professor assistants.
Teaching Assistant in UX and Graphic Design
Santa Maria University, IT Engineering Department
2005 – 2006. Chile
UX and design support for IT engineering students (Course: Software Development).
My principal activities were:-
- Supporting students with communicational and design skills;
- Assisting with UX design;
- Assisting branding and graphic design development.
Spanish (native);
English (professional working
proficiency);
French (medium proficiency);
Italian (basic proficiency).
LANGUAGE SKILLS
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5. INTERNATIONAL
INTERNSHIP
Professional Internship in Strategic and Concept Design
Design Innovation
2004. Milan, Italy
Collaborator for the community building project “UDUS” (Urban Design University Stage).
My principal activities were:-
- Identifying new trends and ideas related to community building projects;
- Researching about community building projects around the world.
EDUCATION
AND TRAINING
Master in Digital Communications and Culture
The University of Sydney
2010 – 2011. Australia
Scholarship from the Chilean Government.
Graduated with merits.
Product Design Engineer
Universidad Técnica Federico Santa Maria
2001 – 2007. Chile
Recognized as The Best Student of the Promotion.
Graduated with honours.
Diploma in Online Strategies
Academia Mac PC
2012. Chile
Primary and Secondary School
Alliance Française.
1984 – 2000. Chile
Google Marketing Tools Trainee
Google
2013 -2014. Chile
REFERENCES
Federico Wasserman
Marketing Manager for Chevrolet
General Motors
federico.wassermann@gm.com
Carlos Fernandez
Account Director for Chevrolet
Commonwealth/McCann (Advertising Company)
Carlos.Fernandez@mccann.cl
HOBBIES
Swim;
Ride a bicycle;
Design and do crafts;
Travel
Because I love to travel, meet
new people and know about
different cultures; I have lived in
3 different countries and
travelled around the world,
visiting;
Chile
Argentina
Peru
Ecuador
Brazil
Colombia
Panama
Cuba
Mexico
United States
Italy
France
Spain
Australia
New Zealand
Fiji
Indonesia
Thailand
Singapore
China
India
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