1. T W O E C O N O M I E S _ C O M M E R C I A L A N D S H A R I N G BY LORENA HEVIA / THE UNIVERSITY OF SYDNEY

2. TWO ECONOMIES INTRODUCTION ABOUT THE AUTHOR ECONOMY DEFINITION COMMERCIAL ECONOMY SHARING ECONOMY CONCLUSION INDEX

3. TWO ECONOMIES MONETIZING THE HYBRID ECONOMY INTRODUCTION

4. ABOUT THE AUTHOR ABOUT THE AUTHOR (1961 ) American academic and political activist Bachelor in Economics, Bachelor in Management Master in Philosophy PhD on Law He is one of the most important supporters of free software (open source) and free culture Centre for Internet and Society. Member of Creative Commons, Software Freedom Law Centre and Electronic Frontier Foundation. Lawrence Lessing

5. COMMERCIAL AND SHARING REMIX : MAKING ART AND COMMERCE THRIVE IN THE HYBRID ECONOMY Chapter 6 : Two economies : commercial ECONOMY A SOCIAL PRACTICE OF INTERACTION THE PRACTICE OF EXCHANGE OF SOMETHING. Something: Tangible (economic value) or intangible (without economic value). 2 ECONOMIES

6. TWO ECONOMIES THE CENTRAL TERM OF EXCHANGE IS MONEY IN A COMMERCIAL ECONOMY ALL THE EXCHANGES HAVE A PRICE. One part of the Internet is based on commercial transactions (e-commerce). The Internet allows companies to improve their business and make them work better and more efficient. COMMERCIAL ECONOMIES

7. TWO ECONOMIES WHY INTERNET’S COMMERCIAL ECONOMY IS SUCCESSFUL? CASES OF STUDY NETFLIX (1997) VIDEO RENTAL MARKET AMAZON (1995) BOOKSTORE ONLINE GOOGLE (1998) INTERNET SEARCH ENGINE COMMERCIAL ECONOMIES

8. TWO ECONOMIES KEY OF SUCCESS Why commerce in the Internet economy function better than in real spaces? LONG TAIL SMALL NICHE MARKET “SELLING LESS OF MORE” COMMERCIAL ECONOMIES

9. TWO ECONOMIES KEY OF SUCCESS Why commerce in the Internet economy function better than in real spaces? LITTLE BROTHER GIVING INFORMATION ABOUT MY TASTES COMMERCIAL ECONOMIES

10. http://www.youtube.com/watch?v=pkSzxmD94cs TWO ECONOMIES KEY OF SUCCESS Why commerce in the Internet economy function better than in real spaces? LEGO-IZED INNOVATION WEB 2.0: ARCHITECTURE COMMERCIAL ECONOMIES

11. TWO ECONOMIES THE KEY POINT IS TO PARTICIPATE IN A SHARING ECONOMY MONEY IS CONSIDERED A POISON. One part of the Internet is based on sharing transactions (collaboration). The Internet allows people to generate social relationships. SHARING ECONOMIES

12. TWO ECONOMIES MOTIVATIONS BEHIND PARTICIPATION IN SHARING ECONOMIES ME- REGARDING Thin sharing economies (participation: own benefits) THEE-REGARDING Thick sharing economies (participation: can benefit others) SHARING ECONOMIES

13. TWO ECONOMIES WIKIPEDIA JIMMY WHALES (2000) ONLINE ENCYCLOPAEDIA IT IS MORE THAN SIMPLE ENCYCLOPEDY OR SOFTWARE: A COLLABORATIVE EXPERIMENT THAT MAKE KNOWLEDGE AVAILABLE TO ANYONE ANYWHERE _ norms (anarchist system: no rules) _ neutral articles (neutral point of view) _ volunteer community _ Nobody owns any content (copy left license) _ No hierarchy (division of work) WHY PEOPLE PARTICIPATE? THEE-REGARDING MOTIVATIONS. SHARING ECONOMIES

14. TWO ECONOMIES OTHER SHARING PROJECTS MARS MAPPING PROJECT NASA PROJECT SHARING ECONOMIES

15. TWO ECONOMIES ONLINE, ECONOMIES ARE HYBRID. They need both kinds of practices to survive. “ We are living in a time when technological is favoring the social” “ Different Technologies invite different behaviour” (Lessig, 2008) WHAT DO YOU THINK ABOUT THE NEW SOCIAL BEHAVIOUR OF INTERNET USERS RELATEDTO NEW TECHNOLOGIES ? (SHARE / COLLABOTAE / PARTICIPATE) WHY DO YOU THINK COMPANIES SHOULD CHANGE THEIR COMMERCIAL ATTITUDE? CONCLUSION