The presenter, Lori Gama, is an expert on using Twitter effectively for business purposes. She discusses dos and don'ts for crafting an optimal Twitter profile and engaging with others on the platform. Some key tips include using your real name and photo, carefully writing a 160-word biography, adding a custom Twitter background, supporting others 80% of the time through retweets and replies while promoting yourself 20% of the time, and figuring out who your true fans and potential clients are in order to serve them. The overall goal is to decide what you want to achieve through Twitter use and then set up your profile and engage with others in a strategic manner according to the best practices outlined.

1. Presenter: Lori Gama
Topic: The Do's and Don'ts of
Twitter

2. About the Presenter
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Author of Become a Twitter Pro in 20 Days: a beginner’s guide to
Twitter.
Helps entrepreneurs, non-profits & business owners build
communities of fans, friends and followers with social networking,
search engine optimization & effective web design.
One of the most listed people in Twitter and is in the
elite group of people that Mashable follows in Twitter.
Personal mission: to inspire millions of people to build
the life of their dreams by using the tools of the Web.

3. What you'll learn today
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All of these tips ultimately teach you how to attract leads
and eventually build business.
Have a more thorough understanding of what Twitter is all
about.
Strategy about creating a perfect profile that attracts
YOUR niche audience.
How to get 400 followers right away.
How to craft an effective biography to attract your niche
followers.
And many, many more tips, do's and don't's.

4. The Do's and Don't's of Twitter
What the heck is Twitter?
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An information network.
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A news channel.
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A virtual audience during TV shows/sports events.
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A place for you to attract your future clients.
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A place for you to build relationships with VIP's.

5. Differences
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Twitter is like a cocktail party*.
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Facebook is like the neighborhood block party.
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LinkedIn is a professional business network.
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Google+ is a neighborhood block party in which
you invite specific people to.
*Perry Belcher was the first to describe Twitter this way.

6. According to Twitter:
“Twitter is an information network made
up of 140-character messages called Tweets.
It's a new and easy way to discover the latest
news (“what’s happening”) related to subjects
you care about.”

7. Twitter As An
Information Network:
"I just watched a plane crash in
the hudson" - @
And:
“There's a plane on the Hudson.I'm
on the ferry going to pick up the
people. Crazy.” - @jkrums
http://www.techradar.com/news/internet/10-newsstories-that-broke-on-twitter-first-719532

8. Can you REALLY build business with
Twitter? Yes! You can get:
• More referrals/More customers
• Collaboration with highly motivated and successful people
• Ideas that inspire you to take your business in exciting directions
• Increased awareness of your brand/Free publicity for your company
• Access to huge corporations/CEO's/Founders that engage in
conversations with their consumers - the kind of engaging that gets your
foot in the door
• Social Capital

9. Did you know?
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1 Billion Tweets get Tweeted every 4-5 days
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There are nearly 250 million tweets per day
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Twitter has over 100 million global active users, half of
those logging in every day
Mobile usage is up over 40% quarter-on-quarter for the
last few quarters
The company is currently valued at roughly US$ 8 billion
http://www.cmswire.com/cms/social-business/new-twitter-statistics-reveal-100mmonthly-active-users-250m-daily-tweets-w2s-013103.php

10. Let's get started...
First, I want to review the interface of Twitter so
you're not missing out on some features that
you didn't know were there.

11. Do:
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Decide on your goal for Twitter:
What do you want to achieve from the time that
you're about to invest in building relationships
here in Twitter?

12. Possible answers:
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Prosper so I can begin to live the life of my dreams.
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Prosper so I can help myself and then be able to help others.
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Become known as the go-to-person in my network, regionally,
online, or both. (Not like a concierge but more like a business
match-maker.)
Have a Social Network so large that even when a small
percentage of people buy my products, I make thousands of
dollars.

13. More possible goals for Tweeting:
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Have a social network so large that I become influential; influencing
what blogs people read, whom people follow or friend, and what
products they buy.
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Make new friends.
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Lead a cause that contributes to the good of the world.
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Collaborate with like-minded people on causes, projects, books,
workshops, seminars, and webinars, etc.
Become known as “inspirational” as you inspire others to live their
passion.
Establish yourself as a niche expert--THE best person to work with in
your industry.

14. Do:
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Use your real name for your Twitter “username”
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Use your real headshot photo for your avatar
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Carefully craft your 160-word biography
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Add a custom-designed Twitter background

15. Messages
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If you're following someone but they're not
following you back: you cannot send them a
message.
A message is a tweet seen only between you
and the designated person but it's not private
like an email is.
If you are both following each other, you can
send messages to each other. But....

16. Don't:
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Spam people (with
your Tweets nor with
your messages)

17. Don't:
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Click on a link in a
message if you think
there's something
suspicious about it. It
probably has a virus
attached to it that hacks
into your account and
sends spam from your
profile to all your followers.

18. Don't:
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Toot your own horn most of the time.
If you do toot your own horn a lot, no one will
want to follow you.

19. Do:
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Support others most of the time.
Good ratio: support others 80% of Tweets and
toot your own horn about 20% of your Tweets.

20. Do:
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Review your Messages.
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Click “reply,” write your message, then send it.
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Only that person will see your response
because this is a direct message, not a Tweet.
Do not put sensitive information into a Twitter
Message because it's NOT private like email.

21. Don't:
Ignore people

22. Do:
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Click on your “@ Connect” in the Twitter
navigation menuto see who's talked to you or
mentioned your name in a tweet.

23. Do:
Follow up each tweet by replying with your own
tweet.
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That's how you build relationships: start
conversing with others.

24. Do:
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Add a little bit of automation to save time, build
a presence and be consistent.

25. Do:
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Review who's re-tweeting you and thank them.

26. Do: Support others by RT-ing them:

27. Do:
Spend just a few minutes to stop by some of your
Twitter friends' profiles and see what they've
been up to by reading their tweets. Be sure to
put their @name as the first word of your tweet,
so people know you're specifically talking to that
person and to make their name clickable.

28. Do:
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Carefully craft your bio. Here's my friend, Andrea's

29. Do:
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Add a Twitter background that you've had
professionally designed.
Make use of the left side to add details or build on your
brand message.
Make use of the right side but don't clutter it.
See these great examples: @LinkedInExpert
@ChelseaKrost

30. Do:
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Make use of this hot tip for you:
Go to Listorious.com/betterjobsearch/a-listbest-followbackers
http://listorious.com/betterjobsearch/a-list-bestfollowbackers

31. Summary
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Decide on your goal with Twitter
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Set up your profile with the tips I shared
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Remember your manners
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Be consistent
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Share, support and encourage others in 80% of your Tweets
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Toot your own horn in 20% of your Tweets
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Figure out who your true fans are & reward them
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Figure out who your potential clients are & serve them

32. Questions?
Have a question? Tweet me: @LoriGama or
send me an email:
lori@dagamawebstudio.com.

33. Follow me on Twitter: @LoriGama
Tweet me now & say hello!
Lori Gama
Phone: 970-378-7822
DaGamaWebStudio.com
Lori@dagamawebstudio.com