One thing that is clear when it comes to your business is that social media marketing isn't going ANYWHERE! These tips will help you build an effective social media plan.

1. 20 Tangible Tips for Your
Social Media Marketing
Presented by Lori Young

2. Content Summary
D I S C U S S I O N O V E R V I E W
Who We Are
Why Social Media Matters
10 Social Media Practices to Put in Place
10 Pitfalls to Avoid in Social Media
Marketing

3. E D U C A T I O N & A C H I E V E M E N T S
F O U N D E R O F A M A Z I N G O B M
Certified OBM, Certified Internet Marketing
Specialist, Certified Content Marketing
Specialist, Certified Customer Value
Optimization Specialist
A Boutique Content Marketing Agency for
Heart-Centered Entrepreneurs
Lori Young

4. W H A T K I N D O F R E L A T I O N S H I P D O Y O U
H A V E W I T H S O C I A L M E D I A ?
Love it?
Hate it?
Meh?

5. Why does social media matter for
your business?
I T ' S N O T G O I N G A W A Y
A S A M A T T E R O F F A C T , I T ' S G R O W I N G
E V E R Y S I N G L E S E C O N D , 1 1 M O R E P E O P L E I N
T H E W O R L D B E G I N U S I N G S O C I A L M E D I A
I T I S C R I T I C A L F O R Y O U R B U S I N E S S
E N G A G E M E N T & G R O W T H

6. I T I S T O T A L L Y N O R M A L T O F E E L
O V E R W H E L M E D B Y S O C I A L M E D I A
But with a solid plan in place and some simple
do's and don't in your toolbox, you can absolutely
navigate the ever-expanding world of social
media marketing.

7. A N A L Y Z E Y O U R S O C I A L M E D I A
B L O C K S A N D U N D E R S T A N D T H E
B E N E F I T S
Learn to Embrace
Social Media
S T A R T W I T H A S M A L L A N D D O A B L E
P L A N
B E C O N S I S T E N T - S O C I A L M E D I A I S
A L O N G G A M E

8. Reasons to Love
Social Media
W A T C H T H I S V I D E O F O R 5
R E A S O N S T O E M B R A C E S O C I A L
M E D I A M A R K E T I N G

9. L E T ' S F I L L Y O U R T O O L B O X
W I T H S O M E T A N G I B L E T I P S
Here are 10 Do's and 10 Don'ts for Your
Social Media Marketing Plan

10. A D D Y O U R O W N P E R S O N A L I T Y
A N D V O I C E T O S O C I A L M E D I A
Do
Your audience wants to hear from YOU and
know what makes your products or services
unique.

11. D O N ' T W A S T E Y O U R T I M E
P O S T I N G C O N T E N T M A N U A L L Y
One of the first tasks you need to accomplish
when planning social media for your business is to
set up a social media scheduler. There are plenty
of options out there - many of which have free
versions.
Don't

12. Make use of engaging graphics including
photos, quote cards, and infographics when
it comes to creating your posts. After all,
variety is the spice of life (and of engaging
social media)!
U S E A V A R I E T Y O F I M A G E S I N
Y O U R P O S T S
Do

13. F O R G E T T O A D D T H O S E L I N K S
Don't forget if your post mentions a link, you
need to add it to your bio (in IG) or to the post
itself.
Don't

14. M A K E U S E O F V I D E O I N Y O U R
F E E D
Do
Again, your audience wants to hear from
you! Don't be afraid to get in front of the
camera and talk to them.

15. D O N ' T O V E R S H A R E O R
U N D E R S H A R E C O N T E N T
Find a balance in the number of times you post
that feels authentic but still keeps your audience
engaged. You don't need to post 5 times per day,
but you also need to post more than once per
week. For many platforms, once a day is
recommended.
Don't

16. If your posts are appearing at 3 am, no one is
seeing them. Most scheduling apps and
platforms can give you insightful
recommended times of day to post. You can
also judge the best time to post based on
when your audience has engaged most on
past posts or through platform analytics.
C O N S I D E R T H E B E S T T I M E T O
P O S T T O Y O U R A C C O U N T S
Do

17. D O N ' T F O R G E T T O P R O O F R E A D
The occasional misspelling or grammatical error is
bound to happen, but consistently posting poorly
written content really reflects badly on your
business.
Don't

18. There are plenty of ways to make your
services and products known on social media
without coming across as overly sales-y or
pushy.
P R O M O T E Y O U R S E L F
Do

19. U S E H A S H T A G S E X C E S S I V E L Y
Hashtags are a valuable component to many
social media marketing platforms, but overusing
them isn't favorable to most algorithms at this
point.
Don't

20. In addition to selling, you always want your
social media to be about providing value to
your audience. This establishes you as an
authority in your field and builds your
relationship with potential clients.
O F F E R I N F O R M A T I O N & V A L U E
Do

21. D O N ' T B E A F R A I D T O R E P U R P O S E
C O N T E N T
Yes, your content needs to remain fresh, and no,
you don't need to post the exact same thing over
and over again. BUT, you can repurpose content
from blogs, podcasts, etc.
Don't

22. Speaking of relationship building, you need
to regularly engage with your audience on
social media. This means answering DMs
and comments on your feed in addition to
commenting on others' posts.
R E G U L A R L Y I N T E R A C T W I T H
Y O U R A U D I E N C E
Do

23. F O C U S L E S S O N Y O U R N U M B E R
O F F O L L O W E R S
Of course, you want your number of followers to
be growing, but what's more important is having
the right followers for your business and building
lasting relationships with those people.
Don't

24. M A I N T A I N C O N S I S T E N C Y I N
Y O U R B R A N D
Do
Make sure that your brand image is
consistent across your posts and platforms.
Your audience needs this consistency to
remember you and establish a relationship
with you.

25. S H A R E W I T H O U T C H E C K I N G T H E
F A C T S
If you're sharing an article or statistic, be sure to
check your facts and stick with reliable sources.
Sharing incorrect information looks
unprofessional and can also be harmful.
Don't

26. Be generous with tagging other businesses
and clients on social media. This is fantastic
for relationship building, and what you give
will eventually come back to you!
G I V E C R E D I T A N D S H O W
G R A T I T U D E
Do

27. D O N ' T A S S U M E T H E S A M E
C O N T E N T W O R K S O N A L L
P L A T F O R M S
You may need to create different content for
different social media platforms depending on
what you are posting and how relevant it is to the
format and your audience on each platform.
Don't

28. I know we've spent this whole presentation
talking about social media marketing, but
don't let it overtake your business or your
overall marketing strategy. It's important,
but it's not where you need to spend all of
your time and money when it comes to
marketing!
F O C U S O N M O R E T H A N J U S T
S O C I A L M E D I A M A R K E T I N G
Do

29. D O N ' T H A V E I N C O M P L E T E
P R O F I L E S
Incomplete profiles don't look professional, and
they often make people question whether a
business is still operational.
Don't

30. N E E D S O M E H E L P W I T H Y O U R
S O C I A L M E D I A P L A N ?
Amazing OBM is a boutique content marketing
agency for heart-centered entrepreneurs. We
work with coaches, therapists, healers, spiritual
gurus, course creators, and others in the personal
transformation space.

31. H I G H - T O U C H S E R V I C E
We are a small team of specialized
professionals that work closely with our
clients. Relationships come first for us.
L O W E R I N V E S T M E N T
We don't have the overhead that a
bigger marketing agency has so we pass
this savings onto you.
O N E T E A M T O W O R K
W I T H
You have access to the CEO, a content
writer, a tech VA, social media manager,
and FB ads strategist.
F A S T E R T U R N A R O U N D
We only work with a small group of
select clients at one time so we can
respond quickly.
Why a boutique agency?

32. C O N T E N T S T R A T E G Y
We develop content objectives, goals, and
plans to grow your business.
M A R K E T R E S E A R C H
We will help you identify, find, and target your
ideal client avatar.
C O N T E N T D I S T R I B U T I O N
We make sure your podcasts, videos, blogs,
newsletters, and courses reach your tribe.
C O N T E N T C R E A T I O N
Blogs, social content, email sequences, sales
pages and ad copy is our jam.
SOCIAL MEDIA MARKETING
From graphics and content creation to organic
and paid reach, we will spread the word about
your business on your social channels.
C O N T E N T M A R K E T I N G
We use your content to take your prospects
on a journey from awareness to becoming
customers and loyal fans.
Our
Services

33. O R S C H E D U L E A F R E E 3 0 - M I N U T E
C O N S U L T A T I O N H E R E .
T O L E A R N M O R E V I S I T O U R
W E B S I T E A T :
www.amazingobm.com