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Generation NOW: Surviving and Thriving
 with Multiple Generations in the Workplace
Back in Circulation Again
Madison, Wisconsin October 15, 2012
                     Lori Reed
                 lori@lorireed.com




                                          1
Why might it be important to learn
  about different generations?
To: Help Desk
Subject: My computer

Remember that problem you fixed
the other day. It’s happening again.
Can you come fix it right away.

WTF
WTF? Why is he
 such a PITA?
 Yeah we’ll fix
 your problem
  …next year.
I sure like those
 Help Desk guys.
    I want to be
friendly so I’ll sign
my name with my
   initials W.T.F.




     Professor Walter T. Franklin
Image Source: http://therubicon.org/2009/04/generational-differences/
Learning Objectives:
• What do we mean by generations
• Define each generation
• Strengths and challenges of each
  generation
• How generations approach change
• Tips to improve communication




                                     6
Why we are the way we are?


                    education
      ?????????




       personal
      experiences




                                8
What do we
  mean by
generations?
Generations
are defined by
 their shared
 experiences
Trends that
   affect
generational
  change
Parenting Styles
Technology
Life Span




Life Expectancy
Celebrities, Icons, Heroes




                             18
Conditions




             19
Matures or
  Veterans or
 Traditionalists
• Born 1928-1945
• Age 66 and older*




* As of 2011
Events
•WWI
•WWII
•Korean War
•Great Depression
•Invention of atomic
bomb



                         Matures or
                        Veterans or
                       Traditionalists
Matures or
 Veterans or
Traditionalists
Heroes




           Matures or
          Veterans or
         Traditionalists
Values
•Hard work
•Loyalty
•Work toward a
common goal
•Faith in government
and institutions
•Saving money


                         Matures or
     LOYAL              Veterans or
                       Traditionalists
Boomers
 • Born 1946 – 1964
 • Ages 47 - 65*




* As of 2011
28
Baby
Boomers
Events
•Civil Rights Act
•Alaska and Hawaii
become states
•Vietnam War
•MLK assassinated
•Nixon becomes
president
•Neil Armstrong walks
on the moon
•Watergate               Baby
•TV
                        Boomers
TV Sets in Homes
•1952 4 million
•1960 50 million




                    Baby
                   Boomers
Values and Traits
•Women’s and Civil
Rights
•Competitive
•Questioned their
upbringing
•Saw some flaws in
the world and tried to
fix them

                          Baby
 OPTIMISTIC              Boomers
Gen X
• Born 1965 – 1980
• Age 46 – 31




* As of 2011         Gen X
Events
• 1st home computers
  TRS-80 and
  Commodore
• Iran hostage crisis
• John Lennon
  assassinated
• Challenger
  explosion


                        Gen X
Events
• Divorce rate
  TRIPLED while
  Xers were growing
  up
• Latch key kids
• AIDS
• Crack cocaine
• Child abductions
• Perceived threat of
  nuclear war
                        Gen X
Values and Traits
• Independent
• Resourceful
• Cautious
• Self-command (no
  one will do it for me)
• Faith in self, less
  faith in institutions
• No common hero


    SKEPTICAL
Gen X
Gen Y /
        Millenials
• Born 1981 - 1999
• Ages 12-30*
• The next baby
  boom generation




* As of 2011
39
Events
• Berlin Wall falls
• AOL
• 1st consumer level
  digital camera
• IPod
• MySpace
• Technology
  explosion
• School shootings
• Lockdowns
• REALISTIC
                       Millennial
Millennial
Characteristics
• Appreciation for
  diversity
• Exposed to a lot –
  travel, day care,
  technology, media
• Expect workplace to
  reflect diversity
• Been involved in
  every family
  decision
                        Millennial
Matures        Boomer           Gen X                     Gen Y

Birth       1928-1945      1946-1964        1965-1980                 1981-1999


Family      Traditional    Disintegrating   Latch key kids            Blended

Education   A dream        A birthright     A way to get there        A huge expense

Values      •“We” first    •Loyal to “me”   •“Prove it to me”         •“Work hard=reward”
            •Military      •Team oriented   •Work/Life Balance        •Instant gratification
            •Respect       •Competitive     •Why?                     •Hive mind
            •Conformity    •Workaholics     •Responsible for own      •Job not a way of life but
            •Timeliness    •Face time       success                   means to provide for
                                            •Must believe in leader   outside activities
                                                                      •“Army of 1”
                                                                      •Adult-o-lescence




Heroes      Army, Navy     MLK              No common hero            Family or someone they
            (not           JKF                                        know or met (individual)
            individuals)
Matures            Boomer                     Gen X                     Gen Y

Birth             1928-1945          1946-1964                  1965-1980                 1981-1999


In a word         Loyal              Optimistic                 Skeptical                 Realistic


Leadership in a   Chain of           Change of command          Self command              Don’t command –
few words         command                                                                 collaborate!

Career Goals      Build a legacy     Build a stellar career     Build a portable career   Build parallel careers


Preferred         Satisfaction of    Money, title,              Freedom. Time off.        Work that has meaning.
Rewards           a job well done.   recognition. Shifting to   Relaxed dress code.       Fun environment. Work
                  Alternative        value of time. Time to     Portable benefits.        in teams. Resume
                  scheduling.        care for children AND                                building.
                  Recognition.       aging parents.
Balance           Shifting the       Help me balance myself Balance now not when          Work is not everything
                  balance            and everyone else      I’m 65

Retirement        Reward             Retool                     Renew                     Recycle


Job Changing      Stigma             Puts you behind            Necessary                 Part of daily routine
Matures         Boomer                  Gen X                     Gen Y

Birth      1928-1945       1946-1964               1965-1980                 1981-1999


Feedback   No news is      Once a year             How am I doing?           At the push of a button!
           good news

Training   I learned the   Train too much and they The more they learn, the Lifelong learning is a
           hard way so     will leave.             more they stay.          way of life.
           can you.
What one thing will you do
differently as a result of today’s
             session?




   Image Source http://virtualschooling.files.wordpress.com   46
Thank you!
        Lori Reed
lori@lorireed.com




               47

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Generation Now: Surviving & Thriving With Multiple Generations in the Workplace

  • 1. Generation NOW: Surviving and Thriving with Multiple Generations in the Workplace Back in Circulation Again Madison, Wisconsin October 15, 2012 Lori Reed lori@lorireed.com 1
  • 2. Why might it be important to learn about different generations?
  • 3. To: Help Desk Subject: My computer Remember that problem you fixed the other day. It’s happening again. Can you come fix it right away. WTF
  • 4. WTF? Why is he such a PITA? Yeah we’ll fix your problem …next year.
  • 5. I sure like those Help Desk guys. I want to be friendly so I’ll sign my name with my initials W.T.F. Professor Walter T. Franklin
  • 7. Learning Objectives: • What do we mean by generations • Define each generation • Strengths and challenges of each generation • How generations approach change • Tips to improve communication 6
  • 8.
  • 9. Why we are the way we are? education ????????? personal experiences 8
  • 10. What do we mean by generations?
  • 11. Generations are defined by their shared experiences
  • 12.
  • 13.
  • 14. Trends that affect generational change
  • 20.
  • 21.
  • 22. Matures or Veterans or Traditionalists • Born 1928-1945 • Age 66 and older* * As of 2011
  • 23. Events •WWI •WWII •Korean War •Great Depression •Invention of atomic bomb Matures or Veterans or Traditionalists
  • 24. Matures or Veterans or Traditionalists
  • 25. Heroes Matures or Veterans or Traditionalists
  • 26. Values •Hard work •Loyalty •Work toward a common goal •Faith in government and institutions •Saving money Matures or LOYAL Veterans or Traditionalists
  • 27. Boomers • Born 1946 – 1964 • Ages 47 - 65* * As of 2011
  • 28. 28
  • 30. Events •Civil Rights Act •Alaska and Hawaii become states •Vietnam War •MLK assassinated •Nixon becomes president •Neil Armstrong walks on the moon •Watergate Baby •TV Boomers
  • 31. TV Sets in Homes •1952 4 million •1960 50 million Baby Boomers
  • 32. Values and Traits •Women’s and Civil Rights •Competitive •Questioned their upbringing •Saw some flaws in the world and tried to fix them Baby OPTIMISTIC Boomers
  • 33. Gen X • Born 1965 – 1980 • Age 46 – 31 * As of 2011 Gen X
  • 34. Events • 1st home computers TRS-80 and Commodore • Iran hostage crisis • John Lennon assassinated • Challenger explosion Gen X
  • 35. Events • Divorce rate TRIPLED while Xers were growing up • Latch key kids • AIDS • Crack cocaine • Child abductions • Perceived threat of nuclear war Gen X
  • 36. Values and Traits • Independent • Resourceful • Cautious • Self-command (no one will do it for me) • Faith in self, less faith in institutions • No common hero SKEPTICAL
  • 37. Gen X
  • 38. Gen Y / Millenials • Born 1981 - 1999 • Ages 12-30* • The next baby boom generation * As of 2011
  • 39. 39
  • 40. Events • Berlin Wall falls • AOL • 1st consumer level digital camera • IPod • MySpace • Technology explosion • School shootings • Lockdowns • REALISTIC Millennial
  • 42. Characteristics • Appreciation for diversity • Exposed to a lot – travel, day care, technology, media • Expect workplace to reflect diversity • Been involved in every family decision Millennial
  • 43. Matures Boomer Gen X Gen Y Birth 1928-1945 1946-1964 1965-1980 1981-1999 Family Traditional Disintegrating Latch key kids Blended Education A dream A birthright A way to get there A huge expense Values •“We” first •Loyal to “me” •“Prove it to me” •“Work hard=reward” •Military •Team oriented •Work/Life Balance •Instant gratification •Respect •Competitive •Why? •Hive mind •Conformity •Workaholics •Responsible for own •Job not a way of life but •Timeliness •Face time success means to provide for •Must believe in leader outside activities •“Army of 1” •Adult-o-lescence Heroes Army, Navy MLK No common hero Family or someone they (not JKF know or met (individual) individuals)
  • 44. Matures Boomer Gen X Gen Y Birth 1928-1945 1946-1964 1965-1980 1981-1999 In a word Loyal Optimistic Skeptical Realistic Leadership in a Chain of Change of command Self command Don’t command – few words command collaborate! Career Goals Build a legacy Build a stellar career Build a portable career Build parallel careers Preferred Satisfaction of Money, title, Freedom. Time off. Work that has meaning. Rewards a job well done. recognition. Shifting to Relaxed dress code. Fun environment. Work Alternative value of time. Time to Portable benefits. in teams. Resume scheduling. care for children AND building. Recognition. aging parents. Balance Shifting the Help me balance myself Balance now not when Work is not everything balance and everyone else I’m 65 Retirement Reward Retool Renew Recycle Job Changing Stigma Puts you behind Necessary Part of daily routine
  • 45. Matures Boomer Gen X Gen Y Birth 1928-1945 1946-1964 1965-1980 1981-1999 Feedback No news is Once a year How am I doing? At the push of a button! good news Training I learned the Train too much and they The more they learn, the Lifelong learning is a hard way so will leave. more they stay. way of life. can you.
  • 46. What one thing will you do differently as a result of today’s session? Image Source http://virtualschooling.files.wordpress.com 46
  • 47. Thank you! Lori Reed lori@lorireed.com 47