A talk about the benefits of professional blogging for @girlgeekscot

1. Benefits of
Professional
Blogging
wocintech (microsoft) – 182, CC BY 2.0, https://flic.kr/p/Fv4HN8
by
Lorna M. Campbell, University of Edinburgh
@lornamcampbell

2. build a professional
portfolio
keep a record of your
work
maintain an online cv
Photo by rawpixel on Unsplash

3. record skills you’ve
developed
qualifications you’ve gained
awards you’ve received
Photo by Nirma Safitri on Unsplash

4. develop a portfolio for
professional accreditation
Photo by Hannah Olinger on Unsplash

5. disseminate & amplify your
work
share your ideas
increase exposure & impact
Pixabay, no attribution required,
https://pixabay.com/en/laboratory-analysis-chemistry-

6. connect with
like-minded people
reach potential employers
establish partnerships
wocintech stock – 65, CC BY 2.0. https://flic.kr/p/ER8m2S

7. develop reflective practice
try different writing styles
keep a private journal
Image by Brad Neathery on Unsplash

8. Building
Your Blog
Pixabay, No Attribution Required

9. choose your platform
wordpress.com,
blogger, medium,
linkedin
buy your own domain
Pixabay, No Attribution Required

10. introduce yourself
Open World, http://lornamcampbell.org/

11. short
concise
catchy title
engaging opening
paragraph
Pixabay, No Attribution Required

12. longer discursive posts
are fine too
Photo by Nick Morrison on Unsplash

13. find your own voice
experiment with differen
writing styles
let your blog evolve
Photo by Jason Rosewell on Unsplash

14. think about your
audience
avoid jargon
Photo by davide ragusa on Unsplash

15. use images & media
create a strong visual
identity
Photo by Samuel Zeller on Unsplash

16. add a copyright & licence
statement
always attribute third party
content
only use media that is open
licensed or in the public
domain
Creative Commons Swag Contest 2007_1, TilarX, CC BY 2.0,
https://flic.kr/p/4e8i9R

17. amplify your posts with
social media
the best blogs are part
of a conversation
Photo by Clem Onojeghuo on Unsplash

18. syndicate your posts to
other sites
always cross post to your
own blog
wocintech stock – 117, WOCinTech Chat, CC BY, https://flic.kr/p/Emk2hR

19. have no fear
don’t let perfection be
the enemy of the good
experiment, be creative,
have fun : )
Ada Lovelace Day, University of Edinburgh, CC BY, Lorna M. Campbell

20. Resources
• Blogging to Enhance Professional Practice (podcast)
http://www.teaching-matters-blog.ed.ac.uk/podcast-
blogging-to-enhance-professional-practice/
• Have No Fear – Learning to love your blog
http://lornamcampbell.org/blogging/have-no-fear-
learning-to-love-your-blog/
• Blogging to Build Your Professional Profile
https://thinking.is.ed.ac.uk/professional-blogging/
• Blogging for Professional Accreditation
http://www.teaching-matters-blog.ed.ac.uk/mini-
series-blogging-what-is-it-good-for/
Contact
lorna.m.campbell@icloud.com
http://lornamcampbell.org/
@LornaMCampbell
CC BY, Lorna M. Campbell, unless otherwise indicated.
High Tech, Dr Case, CC BY-NC 2.0, https://flic.kr/p/8Xnfnr