1.
Lorraine K. Lee
EXPERIENCE
LinkedIn
News Editor | Hong Kong, China (temporary assignment) Nov. 2016. – Present
News Editor | San Francisco, CA Feb. – Oct. 2016
• Write headlines, deks, and descriptions; curate first- and third-party content for Trending Storylines, daily
news feeds about the most important stories in your industry and the professional world
• Write Daily Rundown, a member-facing digest of the news and trends professionals need to know each day;
write script for accompanying video
• Spearheaded US athlete content package around the Olympics; 20+ posts from athletes including Golden State
Warriors’ Andre Iguodala; softball star Jennie Finch; and Champions Tour golfer Mark O’Meara
• Launched LinkedIn Record with 150 videos from 50 Influencers in the first week
LinkedIn SlideShare Jan. 2015 – Feb. 2016
News Editor | San Francisco, CA
• Led editorial initiatives for SlideShare, a top-100 visited site in the world (Sept.-Feb. '16)
• Collaborated with VCs, universities/professors, and Influencers to acquire high-quality content
• Wrote content and built decks for Creator's Hub, a user resource for succeeding on SlideShare
• Engaged +811K social media followers across channels (increased audience 18% YoY)
• Co-hosted tweet chats (#GetRealChat and #CMWorld) with industry experts generating 70.8M impressions
Associate Content Editor | San Francisco, CA Oct. 2013 – Dec. 2014
• Engaged +688K social media followers across channels (increased audience 42% YoY)
• Composed bi-weekly newsletter (distribution to 20M people) in SendGrid using HTML, CSS to drive blog and
site traffic through distributing top content
• Wrote and edited posts on SlideShare blog (300K visitors/month); visits and page views doubled to 2.4M and
3.6M respectively from Dec. 2013-2014
• Revamped all text across SlideShare’s website and developed Style Guide to create consistent voice and tone
imo messenger Aug. 2012 – Oct. 2013
Marketing & PR | Palo Alto, CA
• Implemented SEO techniques that improved visibility of imo web pages
• Organized company's first-ever 24-hour “hackathons” at Northwestern University & University of Michigan;
organized social media campaign for iPad mini giveaway; pitched and received press for both events
• Wrote and pitched press releases in English and French to international sites; received coverage in popular
French tech blogs such as Presse-Citron, resulting in a higher app rating in France
• Wrote blog posts highlighting product updates and new features
Leo Burnett Group Sept. 2011 – Dec. 2011
Corporate Communications Residency | Chicago, IL
• Wrote and pitched press releases generating millions of earned media impressions; picked up in top
publications including Advertising Age, New York Times; Wrote and pitched media alerts picked up in
publications like NBC Chicago
• Composed daily email summarizing top Leo Burnett/Arc/Lapiz news for top-level executives; Created internal
and external communications on behalf of top level executives, including Leo Burnett Worldwide CEO Tom
Bernardin and Leo Burnett USA CCO Susan Credle; Wrote media backgrounders for executives
EDUCATION
Medill School of Journalism, Northwestern University | Evanston, IL Jun. 2012
Bachelor of Science in Journalism; Minor in French
SKILLS & INTERESTS
Languages | French (basic fluency and literacy)
Technical Skills | Proficient with Adobe Photoshop, InDesign; familiar with HTML/CSS; video editing
Interests | Reading, traveling, wellness
lorraineklee@gmail.com
lorraineklee.com | linkedin.com/in/lorraineklee