We all know the concept of the elevator pitch, where you pitch your idea between two floors in an elevator.
Visual + words are even more powerful together and that is the essence of this talk given at CIID Open Lecture.
It is all about how you explain your ideas better , how to make sure people remember them and how to gain shared knowledge faster and more efficient.
...And that is by drawing simple pictures to visualise your ideas.
22. THE VISUAL ELEVATOR PITCH
WE ARE ALL VISUAL THINKERS! CLOSE YOUR EYES AND IMAGINE YOUR CHILDHOOD
BEDROOM. YOU SEE IT? THEN IMAGINE PLANNING A FUTURE HOLIDAY. SEE IT?
IMAGE FROM PAST PICTURE THE FUTURE
23. THE VISUAL ELEVATOR PITCH
WE NEED OUR EYES, OUR MINDS EYE AND OUR HANDS TO TRANSLATE WHAT
WE SEE.
36. THE VISUAL ELEVATOR PITCH
GET THE ATTENTION OF THE CLIENT. ONLY 0,4% OF THE PAGES ON YOUR
WEBSITE IS VIEWED BY MORE THAN 1000
37. THE VISUAL ELEVATOR PITCH
THEN REALLY GET THE BUSINESS OWNERS ATTENTION. ALL THESE PAGES WITH
LESS THAN A 100 VIEWS COST YOU A LOT. LETS MAKE SOMETHING BETTER!
38. THE VISUAL ELEVATOR PITCH
VISUAL INTERVIEWGUIDE AND VISUAL EXERCISES IN THE FIELD.
39. THE VISUAL ELEVATOR PITCH
VISUAL INTERVIEWGUIDE AND MARKING VISUALLY HOW MUCH VALUE THE
SERVICE WOULD MEAN TO THEM.
40. THE VISUAL ELEVATOR PITCH
WHEN REPORTING BACK. WE SPOKE TO THESE PEOPLE. QUICK OVERVIEW.
INSTEAD OF 2 PAGES WRITTEN WORD DOC.
41. THE VISUAL ELEVATOR PITCH
SUM UP FINDINGS IN WORDS AND PICTURE INSTEAD OF JUST A WRITTEN
REPORT.
42. THE VISUAL ELEVATOR PITCH
SIMPLY ILLUSTRATE USERS NEEDS INSTEAD OF JUST WRITING ABOUT IT.
43. THE VISUAL ELEVATOR PITCH
DRAW TOGETHER IN MEETINGS E.G. TO PLAN A PROJECT
…OR COME UP WITH SOLUTIONS TO A PROBLEM
54. THE VISUAL ELEVATOR PITCH
YOU NEED THREE PENS. THIN BLACK FELT TIP, THICKER BLACK MARKER
AND A GREY MARKER TO MAKE SHADOWS.
55. THE VISUAL ELEVATOR PITCH
USER THICKER BLACK TO PUT FOCUS ON SOMETHING E.G. THE DIAMOND AND
ADD SHADOW TO MAKE IT LOOK NICER.
FORGET THE PENCIL
IN THIS CONTEXT.
ALL IN SAME THIN BLACK
USE THICK BLACK TO
PUT FOCUS ON DIAMOND
THEN ADD SHADOW
56. THE VISUAL ELEVATOR PITCH
ADD SHADOWS. JUST CHOOSE RIGHT OR LEFT SIDE TO GIVE THE DRAWING A BIT
MORE CHARACTER.
60. THE VISUAL ELEVATOR PITCH
A PICTURE IS WORTH A THOUSAND WORDS – THAT IS NOT SOMETHING NEW.
61. THE VISUAL ELEVATOR PITCH
32.000 YEARS OF WRITING: A LONG WAY FROM PICTURES TO WORDS.
ASK YOURSELF: WHAT HAVE WE LOST ALONG THE WAY?
* DAN ROAM, BLAH BLAH BLAH
63. THE VISUAL ELEVATOR PITCH
PLEASE GO OUT AND
MAKE VISUAL ELEVATOR
PITCHES.
USING PICTURES ALONG
WITH YOUR WORDS IS THE
BEST WAY TO SHARE
IDEAS AND GAIN SHARED
UNDERSTANDING.
…AND TO MAKE SURE
THAT THE IDEA STICKS IN
PEOPLES MIND.
65. THE VISUAL ELEVATOR PITCH
HOW TO GET BETTER…
START DRAWING IN YOUR PRACTICE OR WORK TODAY
…AND
> PLAY GOOD OLD FASHIONED PICTIONARY BOARDGAME
> PLAY DRAW SOMETHING (APP ANDROID AND IOS)
66. THE VISUAL ELEVATOR PITCH
WWW.TRUTHFACTS.COM ARE A BRILLIANT AT VISUALISING THEIR FINDINGS
IN ONE SIMPLE PICTURE TO GAIN SHARED UNDERSTANDING.
67. THE VISUAL ELEVATOR PITCH
GOOD TO CHECK OUT…
http://www.slideshare.net/
intelleto/seesortsketch-pen-paper-
tools-to-get-from-research-
to-design-ia-summit-
2010-version
http://www.ted.com/talks/
sunni_brown.html
http:// http://sunnibrown.com/
www.napkinacademy.com/
http://
www.smashingmagazine.com/
2012/08/03/i-draw-pictures-all-day/
http://www.businessweek.com/
stories/2008-02-20/doodling-for-profitsbusinessweek-
business-news-
stock-market-and-financial-advice
69. GOOD DRAWINGS TELL US SOMETHING. CHOOSE ONE OR MORE TO BEST
VISUALISE YOUR IDEA.
WHO/WHAT
HOW MUCH
WHERE
WHEN
HOW
WHY
PORTRAIT
GRAPH
MAP
TIMELINE
FLOW
MULTIVARIATE PLOT
*FRAMEWORK BY DAN ROAM