The number of ways to improve SEO performance is projected to increase because SEO isn’t simply a fad that’s going to fizzle out soon. Originally published on https://www.proweaver.com/steps-to-improve-the-seo-performance-on-your-website.

1. SEO Performance
on Your Website
Steps to Improve the

2. Introduction
Almost 94% of internet experiences begin with a search
engine. When someone enters a name or keyword on the
browser, there is a near 35% chance they would be
clicking the top result. This basically tells you that not
being on the first page will cause you to miss out on
more than one-third of potential visits. Furthermore, 3 of
4 search engine users won’t even bother checking out
page 2. As one of the top custom web design companies
out there, Proweaver hopes this will spur on your efforts
to implement an effective SEO strategy.
Get started right now with our list of steps to potentially
skyrocket the SEO performance of your website.

3. Reduce page loading times
Page loading speed is crucial for a number of
reasons. One, Google considers this as one of the
factors to determine search engine ranking, so if
your pages are loading at a turtle’s pace–more than
three seconds–then that’s not going to bode too
well for you. No matter how great your website is,
visually, it’s not going to matter because most
people won’t actually get the chance to see it.
People who are made to wait more than three
seconds for a page to load are likely to abandon
that page and make their way to a competitor’s
website.

4. Create superb content
This is how competitive the digital landscape has
become. If you don’t regularly update your pages
with fresh and quality content, consumers are
eventually going to lose interest in your website.
Give people a reason to keep visiting your
website by regularly posting relevant and useful
information. You are going to want to boost what
is called the user’s “dwell time” or the amount of
time people spend on your website.

5. Optimize your images
Images make for great website content. However,
images that aren’t properly optimized are going to
negatively impact several aspects of your
website’s function, including page loading speed.
Optimize your images so that they don’t bring you
these headaches, and even improve your search
engine ranking. Put effort into resizing or
compressing your images to reduce page load
times.

6. Use header tags to divide
your content
Headings make it easier for audiences to read
your content. There’s something unappealing
about looking at a bunch of text all clustered
together and occupying a huge block of space on
your webpage. Use headers to divide paragraphs
and make them readable, encouraging your
visitors to actually take the time to read them.

7. Do some blogging
Blogging can take your business to new heights. It’s a
great tool for generating leads and relatively easy to
do. You can also provide meaningful interactions for
your visitors through your blogs. But more important
than anything else is that blogs can also boost web
rankings. The reason stems from a previous step in
this article regarding the importance of “fresh and
high-quality” content updates. Blogging is perhaps
your best opportunity to accomplish this goal. It allows
you to establish yourself and gain a considerable
following, and people will constantly be visiting your
website in search of new updates and blog posts.

8. Add outbound links
To increase the credibility of your site, you need
to use outbound links. This basically leads
readers to verified and factual source materials
that back up your claims. This gives the reader
assurance that you’re not making things up and
have actually done your research. People want to
be sure that the products or services they buy
from you can actually produce the results that
you claim, and incorporating outbound links in
your content is a great and easy way to do that.

9. Texts shouldn’t be the only
content on your site
Written words are great and all, but they shouldn’t
be the only type of content occupying your web
pages. Add content that is more visually-appealing,
like pictures, but don’t forget to optimize them.
Other multimedia elements, like audios,
slideshows, and videos, should also be integrated
into your site. Varying your content helps keeps
your different target audiences engaged and gives
them all the chance to have a quality user
experience.

10. Websites should be readable
When creating content, your target audiences
should always be in mind. Use terms that are easy
to understand. Using highfalutin words and
difficult terms are going to cause most of your
visitors to lose interest as they’re not really going
to bother looking up the meanings of those
words. Structure written content in a way that
makes it easy for the majority of your visitors to
grasp.

11. Broken links should be
fixed right away
Broken links typically aren’t something you
trouble yourself with when using authority
sites for hyperlinks, but that doesn’t mean
they are completely escapable. In the few
times they can happen, make sure to have
them fixed immediately because they can
lower your
SEO ranking.

12. Create a mobile-adaptable site
It’s already been proven that most people visit
websites through their mobile phones – more
than half of Google searches come from
smartphones. It’s important to put effort in
optimizing your website for mobile phones so
that people get a similar experience in viewing
your website no matter what device they use.

13. Proper formatting of pages
Never rush the website layout process. Take
as much time as you need because every
element of the webpage has to be clear, neat,
and organized. Factor in things like
typography and font size. There should be
minimal usage of bold font, italics, and
colored text. Utilize checklists and bullet
points as they make it so much easier for
your audiences to read and understand your
content.

14. Contact details should be
accurate and in plain sight
There are, in fact, websites out there that make it
difficult for you to acquire contact information. Talk
about untrustworthy. This is not normal at all.
Contact information should be the easiest to find on
any website because that’s one of the main purposes
of having a website in the first place: to have people
get in touch with you. You can never be careless
when it comes to this matter. Make sure that contact
details are in plain sight and easy to understand so
that visitors don’t start reporting you. This would
completely ruin your SEO standing.

15. Social media sharing
Every business has to establish a social media
presence. You can probably see how every
company is doing that in this day and age.
However, what people don’t really know is that
sharing the link to your website on social
networks can actually boost SEO performance.
You can work with companies like Proweaver to
not only provide top-notch custom web design
but also a good social media marketing
strategy.

16. Keywords are key
Did you know that keywords play a key role in
Google’s ranking algorithm? Use words and
phrases people are most likely to enter in a
search engine browser when looking for products
and services offered by your company. However,
don’t overdo it. When there are practically too
many keywords in your content, Google is going
to punish you for it. You should make sure that
keywords flow naturally in your sentences and
paragraphs.

17. Create attention-grabbing
titles and descriptions
But first, you need to keep in mind the limits:
only 65 characters. You could have the most
amazing title in the world, but it will only get cut
off if it exceeds this character count limit. Keep
your titles short, sweet, and engaging. You want
titles and descriptions to capture the attention
of your readers from the get-go. You want a title
that doesn’t make your audiences think twice
about reading the body.

18. Clean, focused, and optimized
URLs should be your target
While your title tags should evoke emotions from
your audiences, your URL doesn’t have to. Your
URL should only contain the words and terms
that it is ranking for.

19. Create a good meta description
Meta description is also a vital element you should
optimize. Put in the effort to make sure that your
descriptions are one of a kind, short, and
descriptive. This may not be on par with headings
in terms of increasing click rates, but from an SEO
performance perspective, it still holds a lot of
importance.

20. Have it in a mobile app
Your goal to boost SEO performance can be
bolstered by creating a mobile application.
This is a more expensive route to
accomplishing your mission, but it is
absolutely worth it.
People searching for keywords that fall under
your niche could end up finding your app, and
that would be amazing for your SEO.

21. Use latent semantic indexing
LSI or latent semantic indexing is an incredibly
powerful tool to boost SEO. Basically, it’s a process
used by search engines to discover related
keywords on top of your main keywords. It helps
find synonyms for your keywords. You can
collaborate with custom web design companies,
like Proweaver, to get a clearer grasp on LSI and
how it can significantly improve your SEO.

22. Use lightweight codes
Codes can lead to so many great things, but too
much of it can cause trouble for you, too. Just
ask CSS and JavaScript – the typical offenders
of unnecessary codes. Excess codes will
negatively impact your page load times. This is
bad for you and even worse for your SEO
ranking.

23. Take advantage of infographics
If you’re looking to pack an SEO punch, then use
infographics. This can be an incredibly powerful
tool for boosting SEO when you get the two most
important elements in place: exceptional design
and high-quality content. Overlooking content,
which is what a lot of people do these days, is
going to significantly affect how well your
infographic performs.

24. Get press coverage
Press holds a lot of power in improving SEO
performance. You can work with PR agencies to
get your site the coverage it needs to rank
among the page 1 results. A more affordable way
to do it would be to build relationships with
reporters by providing them feedback and
helping out with their stories. This will encourage
them to actually give your business some
coverage.

25. Make your niche more fun
When you think of boring niches, you’ll usually
find it hard to twist them in a way to make them
fun. But nothing is impossible, and experts have
found a way to make typically boring contents
more interesting and entertaining. You can do
some research on more interesting niches related
to your current one and create content that would
spur people’s curiosities and make them
interested in knowing what you have to say.

26. Conclusion
That’s twenty-three of them, but in reality,
there are still so much more. The number
of ways to improve SEO performance is
projected to increase because SEO isn’t
simply a fad that’s going to fizzle out
soon. You need to be working on it right
now and in the years to come.