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Apps:What NotTo Do
Presented @Lounge47 28th
. June 2014
sundar@ideophone.in
Can apps be business?
NO
•
yes
NO 7/8
•
yes 1/8
a dose of reality
•
Global app revenues $25 billion (somebody’s making money for
sure, yaar)
•
50 percent of app revenues are shared between...
why this kolaveri?
Click icon to add picture
Supply-side surplus Photo:The Hindu
•
Zero {entry barrier, variable cost, switching cost} => cro...
Click icon to add picture
Well, more like this Photo: Nisha Sondhe
•
Low entry barrier, playing for passion, zero money an...
Is there some hope?
People don’t pay for apps…
Click icon to add picture
But, they do for this. Photo: Italian Business
Click icon to add picture
And this.
Apps with real world fulfilment win!
•
Others go to bin unless they pull off aWhatsapp or an Instagram.
The whys and hows
Meaningfully
mobile, not
me-too•
Uses the form or
function or
availability
•
Something that can’t
be done on a PC
•
At lea...
Suruk GPS based Digital Meter
60,000+ users
across
140 countries
Suruk is a travel companion for auto-rickshaw and taxi co...
One Touch SOS Personal security, a touch away!
3800 SOS sent in
40 countries
SOS Nigeria
Accurate location of the user is ...
Kopa Easy ride sharing for events
App to find people attending events and
share rides with them.
Social network integratio...
Partner
Pyka Journey aware wakeup alarm
Cloud telephony system wakes up
passengers in time before their destination.
Pilot...
Then what went wrong?
Bit more than what we could chew!
Make mistakes but not ours. All the
best.
Click icon to add picture
With
partners in
crime•
Anenth, Sandeep,
Kingsley, Koushik and
yours truly
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Apps what not to do - BalaSundarRaman, Founder & CEO Ideophone

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“Apps – What Not To Do?” described the journey of Ideophone - the Startup with a large vision, several Apps and a platform that targeted commuters, gained 120,000 users, tackled world markets, got a lot of press, but eventually failed. Several key takeaways, questions and tips that are especially relevant to Appbased
Startups. 1) Developing the App is the easy part, but is your Startup sufficiently prepared for what
comes after? 2) Is your vision bigger than the capabilities of the team? Bite only as much as you can chew.
3) Do you have a business plan? It is important to go through this exercise upfront and push yourself to
address critical aspects that impact your business 4) If there is insufficient traction, pivot and pivot early.
The last slide read “Make mistakes, but not ours. All the best!”. Well Said!.

Publié dans : Internet, Technologie, Business
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Apps what not to do - BalaSundarRaman, Founder & CEO Ideophone

  1. 1. Apps:What NotTo Do Presented @Lounge47 28th . June 2014 sundar@ideophone.in
  2. 2. Can apps be business?
  3. 3. NO • yes
  4. 4. NO 7/8 • yes 1/8
  5. 5. a dose of reality
  6. 6. • Global app revenues $25 billion (somebody’s making money for sure, yaar) • 50 percent of app revenues are shared between just 25 developers! • 24 of them are game developers • 60% are below “app poverty line” Source: mobiThinking,  Distimo,  VisionMobile
  7. 7. why this kolaveri?
  8. 8. Click icon to add picture Supply-side surplus Photo:The Hindu • Zero {entry barrier, variable cost, switching cost} => crowded market => No profits for nobody!
  9. 9. Click icon to add picture Well, more like this Photo: Nisha Sondhe • Low entry barrier, playing for passion, zero money and visibility, hoping to beTendulkar some day
  10. 10. Is there some hope?
  11. 11. People don’t pay for apps…
  12. 12. Click icon to add picture But, they do for this. Photo: Italian Business
  13. 13. Click icon to add picture And this.
  14. 14. Apps with real world fulfilment win! • Others go to bin unless they pull off aWhatsapp or an Instagram.
  15. 15. The whys and hows
  16. 16. Meaningfully mobile, not me-too• Uses the form or function or availability • Something that can’t be done on a PC • At least for some people • Think camera, location, SIM card, payments, consumption,
  17. 17. Suruk GPS based Digital Meter 60,000+ users across 140 countries Suruk is a travel companion for auto-rickshaw and taxi commuters. Helps people in metering their rides, share the driver conduct and find the optimal route. Partnering with another company for an on-demand auto-rickshaw routing solution. 17
  18. 18. One Touch SOS Personal security, a touch away! 3800 SOS sent in 40 countries SOS Nigeria Accurate location of the user is sent to pre- defined contacts as an SMS in case of distress. SOS as a subscription service integrated with police, fire, and ambulance control rooms in Nigeria Partners Nigerian Police 18
  19. 19. Kopa Easy ride sharing for events App to find people attending events and share rides with them. Social network integration Lead generation for events Partnered events Product Conclave 19
  20. 20. Partner Pyka Journey aware wakeup alarm Cloud telephony system wakes up passengers in time before their destination. Pilot tested with Indian Railways Getting launched as a paid service in partnership with IRCTC 20
  21. 21. Then what went wrong?
  22. 22. Bit more than what we could chew!
  23. 23. Make mistakes but not ours. All the best.
  24. 24. Click icon to add picture With partners in crime• Anenth, Sandeep, Kingsley, Koushik and yours truly

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