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“Apps – What Not To Do?” described the journey of Ideophone - the Startup with a large vision, several Apps and a platform that targeted commuters, gained 120,000 users, tackled world markets, got a lot of press, but eventually failed. Several key takeaways, questions and tips that are especially relevant to Appbased
Startups. 1) Developing the App is the easy part, but is your Startup sufficiently prepared for what
comes after? 2) Is your vision bigger than the capabilities of the team? Bite only as much as you can chew.
3) Do you have a business plan? It is important to go through this exercise upfront and push yourself to
address critical aspects that impact your business 4) If there is insufficient traction, pivot and pivot early.
The last slide read “Make mistakes, but not ours. All the best!”. Well Said!.