1. SOCIAL MEDIA

2.  Current trends in social media
 Protecting your privacy
 Making a good first impression
 Making your content engaging
 Making your content accessible
 Providing customer care
 Empowering your employees
 Measuring what matters
 Keeping up with change
🔥 Any burning questions!
What I hope to help you with today
© Luan Wise

3.  Chartered Marketer, FCIM
 20+ years in agency, client-side and consultancy
roles
 LinkedIn Learning Course Instructor, Meta Lead
Trainer
 Curator of news and resources,
thelighthouse.social
 Author, Relax! It’s Only Social Media
Introduction
Follow/connect @luanwise © Luan Wise

4. Current trends in social media
Source: www.datareportal.com

5. Most used platforms

6. Activities by platform

7. Choosing the right platform/s
 What do you want to achieve?
 Who is your target audience?
 What social media platforms are they using?
 Which platforms are your competitors using?
 How do they use them?
 What resources do you have available?
© Luan Wise

8. There is no rule book

9. © Luan Wise
Or magic formulas

10. Things can go wrong

11. It helps to have a plan

12. Protecting your privacy

13. Making a good first impression

14. Making a good first impression

15. Making your content engaging
© Luan Wise
What do you want people to:
 Think
 Feel
 Do

17. Making your content engaging
Source: SproutSocial – The 2023 Content Benchmark Report

18. Making your content accessible
Images
 Colour contrast
 Alt text descriptions
Video
 Prepare for sound off (delight with sound on)
 Add subtitles (check font type, size)
Captions
 UseCamelCaseForHashtags
 Don’t use emojis to replace ✍️
 Don’t overuse emojis 🎉 🙌 🎊 🥳 🥳
© Luan Wise

19. Hashtags
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 Hashtags turn topics and phrases into
clickable links
 Hashtags help people find your content
 You can search using hashtags
 You can follow hashtags
X (Twitter): Up to 3 hashtags
LinkedIn: Up to 3 hashtags
Facebook: Up to 3 hashtags
TikTok: Up to 3 hashtags
Instagram feed: Up to 30 hashtags
www.hashtagify.me
www.best-hashtags.com
Tag O’ Matic

20. Providing customer care
Source: https://khoros.com/blog/social-media-customer-service-stats (2022)

21. Providing customer care
Source: https://khoros.com/blog/social-media-customer-service-stats (2022)
 Consumers will continue giving their business to the brand
 Consumers become more receptive to a brand’s advertisements
 Consumers will encourage friends and family to buy a brand’s products or use
their services
 Consumers will praise or recommend the brand on social media

22. Helping your customers self-serve

23. Empowering your employees
 We’re 8 times more likely to engage with content shared by employees than
content shared by brands
 We’re 24 times more likely to re-share content shared by employees than
content shared by brands
 2x higher click-through when content is shared by employees
Source: LinkedIn The Official Guide to Employee Advocacy

24. Measuring what matters
 Your business and marketing objectives
 You know what to do next
 Stop
 Start
 Continue
© Luan Wise

25. Social media will keep changing

26. Thank you for listening
© Luan Wise
Learn with me
 On-demand training
 In-house training
 Free webinars
Work with me
 Success sessions
 Social media audits
 Social media management
www.luanwise.co.uk
www.linkedin.com/in/luanwise
@luanwise