Session 14: Mastering IT Strategy: Lessons & Insights December 1, 2014 Boston University Graduate School of Management - IS 714 - N Venkatraman

1. The Digital Decade Ahead

2. 5 Webs
Mobile
Web
Social
Web
Media
Web
Machine
Web
Realtime
Web

3. H3: Create Future Business Model
H2: Adapt Current Business Model
H1: Manage Current Business Model

4. What can we say about
Global Digital Futures 2020

5. Pathways to Digital Future:
No Predictable Routes
But
Plausible Options

6. Prediction
Imagination

7. What could
we have predicted
from this prototype?
Possible Prediction?
What could
we have imagined
from this prototype?

9. Disruptor of
Advertising Industry?

10. 1995 2014 2014

11. 1980s

12. Early 2000s

13. 2014

14. 2014

15. The best
way to
predict the
future is to
invent it
Alan Kay

16. Digital Business Strategy 2020
1. How did you frame your recommendations?
2. What arguments (internal and external) did you use to motivate
them?
3. What assumptions about the future did you make? What data
did you use to anchor those assumptions?
4. How convincing were you? How could you be more convincing?

17. Where Did You Focus Your Recommendations?
1 2 3 4
Exploration Experimentation Evaluation Execution

18. Where Did You Focus Your Recommendations?
1 2 3 4
Exploration Experimentation Evaluation Execution
Horizon 3 Horizon 2 Horizon 1

19. • Clarity
• Internal Consistency
• Feasibility
• Digital Drivers
• Risk Mitigation
• Partnerships
• Organization | Teams
• Metrics of Success
Horizon 1
Recommendations

20. • Plausible Futures
• Technical Trends + Consumer Acceptance
• Imagination Frontiers
• Sustained Commitment
• Risk Mitigation
• Partnerships
• Organization | Teams
• Metrics of Success
Horizon 3
Recommendations

21. Insights & Lessons
From Your
Analysis and
Reflections

22. The Digital Decade Ahead
Opportunities & Challenges