01/01/2017
Victor Fly Smarter
Competition Report

CONTENT
Company's summary............................................................. 3
Brief Introduction..............................................................................................................3
Main Competitive advantage ............................................................................................3
Main competitor ................................................................................................................3
Other competitors..............................................................................................................4
Victor Business Model........................................................... 5
Background............................................................................ 6
Location of offices.............................................................................................................6
History...............................................................................................................................6
Ownership and Corporate governance..............................................................................7
Products.................................................................................. 8
The key features of Victor:................................................................................................8
Marketing............................................................................... 9
Promotional strategy..........................................................................................................9
Distribution channels used ................................................................................................9
Pricing................................................................................................................................9
Personnel.............................................................................. 10
Number of employees .....................................................................................................10
Organizational Hierarchical Structure.............................................................................10
Financing: complete informations ..................................... 12
Possible allocation for the new founding raised .............................................................12
Seed funding....................................................................................................................12
Series A ...........................................................................................................................12

COMPANY'S SUMMARY
Brief Introduction
Victor is an online marketplace for private jet charters and per seat bookings. Victor brings
unprecedented transparency to the industry by connecting users directly to aircraft operators. Victor
quotes are unique as they are all-inclusive of a fixed margin and allows users to compare and make
choices based on named operators, real floor plans and images of the actual aircraft before booking.
Victor is a booking platform for private jets and discloses transaction fees, operator and aircraft details
and has no hidden costs, surcharges or membership fees. Travelers have access to more than 7,000
aircraft reaching 40,000 airports worldwide and Victor provides instant price estimates by aircraft type
and category.
Main Competitive advantage
Victor is the only provider to offer an end-to-end charter booking on both web and mobile and our
exceptional customer service means Victor's members are always connected and in control. Unlike
other providers, Victor is the only service to disclose operator and aircraft details offering customers
total transparency and complete financial protection with no upfront commitments.
Its ISO-9001 standards and highly trained staff ensure consistency of service and professionalism in
everything we do. Victor has set the new benchmark in private jet charter and we are confident our
quotes won’t be beaten.
Main competitor
JetInsight (United States)
Invertors: NFX Guild (Incubator/Accelerator), Pear (Venture Capital)
Total funding: 120K
JetInsight is an efficient martketplace connecting charter operators and customers. The company is
matching supply with demand like never before with next-generation charter management software,
and a delightfully easy online booking experience. Its offers real-time inventory of thousands of
private jets and there are no annual contracts or initial membership fees to use the site.

Other competitors
SkyJet
Website: skyjet.com
Take Air
Website:flytakeair.com
ClipperJet
Website:flyclipperjet.com
BlackJet
Website:blackjet.com

THE BUSINESS MODEL OF VICTOR FLY SMARTER
Victor makes comparing, booking and managing private jet charters easier than ever before. Compare,
book and manage flights on smartphone and online, with instant price estimates and in-app flight
management on tap, at a tap.
The Victor mobile application works much like Uber, but instead of booking a car, users can charter a
private aircraft. Through the Victor website or mobile application members can source quotes, search
available aircraft and book flights. Victor's services also include a ‘Furs Class’ where pet owners can
take their pets with them inside the cabin.
Victor lets users rent out their jets if they have an empty leg, connecting them to other users in search
for a private jet. So if you flew your G6 out from London to Monaco, then traveled to another
destination by land, you could use Victor to ensure your jet is waiting for you back in London on your
return. You get paid for the rental, while Victor takes a cut for connecting you to the hiree.

BACKGROUND
Location of offices
HEADQUARTERS
NEW YORK
401 Park Ave. South, Suite 931,
New York, NY 10016
Tel: +1 877 275 9336
SANTA BARBARA
403 E. Gutierrez St.
Santa Barbara, CA
Tel: +1 877 275 9336
LONDON
60 Sloane Avenue,
London. SW3 3XB
Tel: +44 (0)20 7384 8550
MUNICH
Maximilianstr. 35a,
80539, München
Tel: +49 89 242 18 236
History
 In August 2011, Clive Jackson, the entrepreneur behind marketing agencies Global Beach and
AutoTorq, founded Victor. Jackson got the idea for Victor when British Midland Airways announced
they would no longer fly from Palma de Mallorca to London Heathrow.
 In March 2015, the company raised $8 million in funding to support its expansion into the United
States.
 July 14, 2015: Victor announced the acquisition of YoungJets, a Santa Barbara-based private jet
charter services provider behind entertainment brands and tours, as well as corporate and private
equity clientele.
 In October 2015, the company announced that it will fly from 19 U.S. cities into Cuba.7
 Victor was awarded position number 15 in The Sunday Times Hiscox Tech Track 100 in 2015

Obs.: Victor was chosen as the name because it is part of the NATO phonetic alphabet and because it
works in 23 different languages, meaning the same thing.
Ownership and Corporate governance
Ownership
 CEO and founder: Clive Jackson
 Co-founder: Mike Ryan
Corporate governance
 Senior Vice President: David Young

PRODUCTS
It provides instant price estimates by aircraft type and category. These are followed by a selection of
competitive full charter quotes so that members can choose from the best aircraft, operators and
prices.
The key features of Victor:
 With access to 7,000 jets worldwide and 40,000 airports internationally, Victor has partnerships
with experienced operators around the globe
 24/7 customer support on hand to help passengers at any stage of their booking and journey
process
 Based on a proprietary technology platform, the Victor mobile app lets customers manage the
complex logistics of private air travel simply from their computer or mobile device
 Travelers are able to view the provider, the plane and even the operator of each booking
before making a payment. Victor's website provides contact details for every operator
including the age of the aircraft and registration numbers
 There are no upfront costs or membership fees required to book a flight through Victor
 Membership is free and takes only 2 minutes to register online at www.flyvictor.com/join or via
the app
 Costs are also 100 percent transparent. Victor has a fixed booking fee and provides operators’
details before booking

MARKETING
Victor expands its Marketing Department on 10th Dec, 2014. It has no declared objectives, vision and
mission statement, neither based on several interviews with their main leaders.
Promotional strategy
The brand has developed its luxury identity through strategic partnerships with the world’s leading
luxury brands such as Shangri-la Hotels and Resorts, Burgess Yachts and Lamborghini.
Distribution channels used
Over 40,000 members later it has offices in London, Munich, New York and Los Angeles. With a new
members-only app that puts 7000 aircraft at your fingertips, the rulebook of on-demand private jet
charter has been well and truly rewritten.
Pricing
Capped Booking Fees
With Victor there are no upfront costs or hidden charges. Our booking fees are as follows;
 Fixed booking fee for all online charter request bookings.
 Up to 10% fee for Victor Concierge flights and empty legs.
 Travel management fees for music tours and similar multi-leg itineraries are priced by
arrangement.
Charter Pricing
Victor works with the leading operators to offer you the best selection and the most competitive prices
for your itinerary. Quotes are fixed and normally valid for 24 hours and include catering, landing fees,
and taxes where required. There are no extra costs for taxiing time or fuel surcharges. Please contact
the Victor Team for information on additional charges such as de-icing.
Empty Leg Pricing
An empty leg refers to a private jet flying 'empty' when it is either en route to pick up a passenger or
returning to base. Operators offer Victor a discount of up to 75% on these flights when compared with
standard jet charters. Empty legs are scheduled however they may be flexible in terms of dates and
airport departures and destinations. Please contact the Victor Team for further information.

PERSONNEL
Number of employees
Approximately 100 employees
Organizational Hierarchical Structure
Name Position Hierarchy Level
Clive Jackson CEO and Founder 0
Mike Ryan Co-founder & Commercial and Ops Director 0
David Young Senior Vice President USA 0
Annabel Schild Investor 0
Dan Northover Chief Marketing Officer 1
Amelia Perez Director of Operations 1
June Sebley Director Partner Programmes & Client Services 1
Craig Edmunds Head of Technology & Engineering 1
James Farley Head of Data 1
Andre DuBuisson Head of Product 1
Anthony Heath Head of Product and Engineering 1
Elisa Luu Head of Sourcing and Senior Operations Specialist 1
Jordan Goldberg Charter Sales Director 2
Cindy Staub Sales Director 2
Leah Quay Sales Director 2
Christian E. Meiley Sales Director 2
Marisa Bonifazio Sales Director 2
Toby Edwards Sales Director 2
Ben Lovett PR & Communications Director 2
Bernardus Vorster Financial Director 2
Richard Batchelor Financial Planning Director 2
Gabriella Capetti Commercial and Operations Manager 3
Milena Pankiewicz Commercial and Operations Manager 3
Ludwig Janson Customer Services Manager 3
Sid Pinzon Junior Product Manager 3
Syed Zohaib Shahid Private Aircraft Fleet Manager 3
Andy Ballard QA Manager 3
Karina Aleksandrova Senior Commercial and Operations Manager 3
Janet Fajardo Service and Operations Specialist 3
Jack Lorentsen Sourcing Specialist and Fleet Manager 3
Caroline Doran Marketing Manager 3
Molly Frick Sales and Operations Manager, North America 3
Tom Williams Financial Controller 3
Josh Fletcher Sales & Operations Associate 4

Bernadett Szekely Senior Commercial and Operations Associate 4
Peter Effertz Senior Sales Associate 4
Tom Hill Senior Sales Associate 4
William Snell Senior Sales Associate 4
Giedre Zdanciute Strategic Initiatives Supervisor 4
Angela Benett Commercial and Operations Associate 4
Teodora Visockyte Commercial and Operations Associate 4
Dan Cook Sales Executive 5
Alina Stankiewicz Senior Customer Account Executive 5
Davide Paladino Senior Customer Account Executive 5
Claudia Cooper Senior Sales Executive 5
James Cornwell Senior Sales Executive 5
Nima Parsi Web, UX and Front-end Developer 5
Dmitry Danilich Automation QA Engineer 5
Rawley Valverde Charter Sales Executive 5
Lewis Montlake Commercial and Operations Executive 5
Johan Stjernström Customer Account Executive 5
Johanna Oja Designer 5
Lisa Gagarina Full Stack JavaScript Developer 5
Oleksii Kozulin iOS Lead Developer 5
James Lees Javascript Developer 5
Maciej Wrona Javascript Developer 5
Sean Kerr Jet Charter Consultant 5
María Sancho Marco Junior Marketing Executive 5
Sunny Deol Management Accountant 5
CiCi Parsons Private Charter Sales and Business Development 5
MJ Smit3rd Private Jet Charter, Airline and Aviation Professional 5
Henry Villiers Product Design 5
Jelson Sagay Accounts Assistant 5
Elske den Bode Outbound Sales Support Intern 5

FINANCING: COMPLETE INFORMATIONS
Funding History Total Funding: $24,45M
Round Date Funding Investors
Series A Apr, 2015 $12.3M Undisclosed Investors
Series A Jan, 2014 $8.25M Undisclosed Investors
Seed Jun, 2011 $3.9M
Andrew Pisker, Clive
Jackson and Tim
Richards
Investors
Investor Investor Type Location Participating Rounds
Undisclosed
Investors
Series B (2015) and
Mezzanine (2015)
Andrew Pisker Angel Investor (Individual) Series A (2014)
Clive Jackson Angel Investor (Individual) Series A (2014)
Tim Richards Angel Investor (Individual) Series A (2014)
Possible allocation for the new founding raised
Seed funding
Seed funding raises substantial funds to support the initial market research and development work for
the company. This includes figuring out what the product will be and who they users or consumers will
be. Additionally, the money will help employ a team to do this work. Before this stage, many
entrepreneurs are working alone or with just a few business partners. With seed capital, the team will
build and launch their product at their target audience. The key players in this round are more of the
risk-loving type. Usually, angel investors and early stage venture capital firms dabble in this less formal
round of funding.
Series A
After the business has shown some of a track record, Series A funding is useful in optimizing product
and user base. Opportunities may be taken to scale the product across different markets. In this round,
it’s important to have a plan for developing a business model that will generate long-term profit. Often

times, seed startups have great ideas that generate a substantial amount of enthusiastic users, but the
company doesn’t know how it will monetize on them. The investors involved in the Series A round
come from more traditional venture capital firms.