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Why Read This Pocket Guide?
With the average app losing 77% of its users in just three days, and 90% of its users within one month, mobile marketers have their work cut out for them. User retention becomes a necessary mandate if an app wants to survive the first month, much less grow to become a successful brand.
This pocket guide gives you a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal users and grow your app.
User Retention Basics
Learn the basics of user retention and why it’s essential to the growth of your app.
Three Phases of Retention
Read about the 3 phases of user retention and why it’s crucial to engage users at every phase.
Tactics to Increase User Retention
Discover 3 tried-and-true retention tactics that will reinforce users’ perception of your app as a must-have.
User Retention First Steps
Find out what your first concrete steps should be to increase user retention over the long term.